Bob Bly Direct Response Copywriter Official Banner

What is a Domain name worth?

November 14th, 2006 by Bob Bly

The owner of the domain name recently offered it for sale with a minimum price of $1 million.

No takers.

Not surprising. After all, who wants to tell their prospects, “Go to hell”?

The owner of was a little more successful in selling his domain name.

Care to guess what such a domain is worth in today’s market … and what price he sold it for?

A. $100,000
B. $1 million
C. $10 million
D. More.
E. No takers.


This entry was posted on Tuesday, November 14th, 2006 at 11:56 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

56 responses about “What is a Domain name worth?”

  1. Brendon Sinclair said:

    Hi Bob

    D for sure.

    825,972 searches last month alone for So multiply that by 100.
    That’s 82,597,200 direct url visitors per month alone.

    You give me a store where 82 million targeted and qualified and interested visitors walk in each month and I’ll show you a place that charges a lot more than $10 million for the rent or the whole building.



  2. Frank Catalano said:

    It’s a stretch saying that anyone who comes to a generic domain name is a “qualified” visitor. The more generic the name, the less qualified the visitor is likely to be, since a generic name is too darned broad to qualify someone.

    It’s that kind of thinking that led to ridiculous valuations of domains during the dot-com boom years, and the failure of many companies that relied on the domain to do their marketing for them.

    Sure, some might use such a domain as a catch-all to capture search engine traffic and deliver up text and other ads. But that’s not building a business; that’s gaming the current state of the system.

    I’d say A or D.

  3. Jodi Kaplan said:

    I’d say the answer is D. However, as Frank pointed out, while such a site may generate a great deal of traffic, it doesn’t mean those visitors are qualified. In other words, 14 year old boys may be highly motivated and interested to visit such a site, but you can’t (or shouldn’t) sell them anything!

  4. Jonathan Kantor said:

    I’d say E – no takers.

    After what company wants to end their advertisements with the statement: “For more information you can go to hell(.com)”

  5. Derrick Daye said:

    Just a quick comment on…

    From a differentiation standpoint it has some real promise. Going to hell doesn’t have to be a bad thing and if you feel like you’re already there you could go to ‘’ for some salvation. For the right organization this could be a worthy domain. Is it worth a million? Crazier things have happened in the marketing universe.

  6. Mordechai (Morty) Schiller said:

    Bob–Don’t know if copywriters go to hell. (Some have been there and back!) But the one who had the foresight to stake a claim on “” made out like a bandit! Of course, it may be he was just in the right place at the right time.

  7. Frank Catalano said:

    Just in case folks think domain-name madness is limited to .com, I received a newsletter today from one of my domain registrars, DomainPeople, about the new .mobi domain (quoting the customer newsletter below):

    “As it was promised by mTLD (the .mobi Registry) the first set of the premium .mobi domain names was auctioned at the T.R.A.F.F.I.C Conference on October 27, 2006 … The .mobi domains auctioned were:

    DotMobiName: Sold for: $2,250 USD $9,000 USD $5,000 USD $27,000 USD $200,000 USD $40,000 USD $13,000 USD $3,000 USD $100,000 USD”

    Hard to tell, though, how many buyers plan to flip these domains to others, how many plan to use them as search engine ad farms, and how many plan to actually build a sustainable business.

  8. Andrew Johnson said:

    The exact price wasn’t disclosed but it is believed to be upwards of $12 million. Oddly enough, the site allegedly earned its owner (through domain hijacking) more than this during the 90s.

    Domain name valuations are tricky. The really good deals are almost all gone. The more comfortable buyers feel paying money for domains the more their value increases. Once viewed as pure speculation, generic domains are now seen as corner stone to an online business, more akin to real estate than a collectible.

  9. PR7 Website for Sale said:

    Can you believe what a PR7, PageRank7 website sells for?

  10. Abby said:

    Looks nice

  11. bunpwpfxme said:

    Hello! Good Site! Thanks you! zvkozxanzgkv

  12. cognjnsvmc said:

    Hello! Good Site! Thanks you! devnoyejszc

  13. lvtqwogtaj said:

    Thanks for this site!

  14. TearIzUp said:

    Excellent Post. My compliments to the author.

    Buy Salvia Extract
    Salvia Divinorum

  15. Cathy said:

    I believe the answer is not any of the above. According to, it sold for $14,000,000. It is listed at the top of the .com page.

  16. Cathy said:

    Whoops — So sorry! 😉 I submitted before looking at the choices above a second time. Yes… the answer is D.

  17. brenda said:

    I dont have a domain but see that there is an even better name for sell on ebay today. They are at just 60.00 for the domain name to be sent
    It is I think the link is there to follow the auction. It ends soon or in a day or such. Let me know if it is worth a bid of 200.00 or 100.00

    ??? I know youporn is big so that could be a good name or just really cool either way.?? Please let me know I plan to bid..

  18. byran said:

    I found out whom owned that site and sold so cheap. I put that as my site link on my name. I am so shocked it did not sell for so much more.
    I wish I saw that before I would have bought it. You are nuts to not have bid on it. That sold for 60.00 and a year of the name paid up. I wish I saw it before! WOW CRAZY STUFF!
    they seem to also own and she said she would post it on her page when she sells that but does not expect more than 100.00 for it. GEEZE MS Would probably pay millions for it.

  19. Anthony said:

    I found this while searching for answers on what i actually have in my possession. I am torn between excitement and bummed all at the same time. I own i was able to get it last night. From reading what you have said here i could or could not have something worth real money!
    Any advise? I paid 39.00 for it, could i at least get that back out of it?

  20. DNS Lookup said:

    Hi.This one is good.

  21. port said:


    […]What is a Domain name worth? – blog – direct marketing blog[…]…

  22. Diseño| Hosting| Computadoras said:

    Diseño| Hosting| Computadoras…

    […]What is a Domain name worth? – blog – direct marketing blog[…]…

  23. domain name said:

    domain name…

    […]What is a Domain name worth? – blog – direct marketing blog[…]…

  24. jual kaos said:

    jual kaos…

    […]What is a Domain name worth? – blog – direct marketing blog[…]…

  25. domain source said:

    domain source…

    […]What is a Domain name worth? – blog – direct marketing blog[…]…

  26. cheap domain names said:

    cheap domain names…

    […]What is a Domain name worth? – blog – direct marketing blog[…]…

  27. Accept Credit Cards said:

    Hi there would you mind letting me know which web host
    you’re utilizing? I’ve loaded your blog in 3 completely different browsers
    and I must say this blog loads a lot faster then most.
    Can you suggest a good internet hosting provider at a honest price?
    Cheers, I appreciate it!

  28. website hosting said:

    It’s rather a nice helpful part of facts. Now i am happy that you just discussed this handy data here. Make sure you stop us informed similar to this. Thank you for giving.

  29. chandan kumar said:

    If you wanna know any information about programming, web development, app, software development
    and any tech tips. You can visit my website.
    Here are some links of my blog post.
    top 10 best software companies in the world

  30. chandan kr said:

    If you wanna know any information about programming, web development, app, software development
    and any tech tips. You can visit my website.
    What is domain name : detail information

  31. Domain Name said:

    The domain is the key to build a website while the hosting is the platform through which your websites appear online. This is the basic platform every business or blogger needs. This blog will let you know the functions and information regarding domain and hosting.

  32. ????????? ???????????????? said:

    Recommend This site is the best for you.
    Thank you for your interest

    ????????? ????????????????
    ????? ????????? 100
    ???????????????? ??????????

  33. Corwin said:

    puppies for sale,pug puppies for sale in oregon,pug puppies for sale in az,pug puppies for sale in va,pug puppies near mepugs for sale is the most desired bulky puppy. During many years of work we could breed Pug puppies, with the most unique and exceptional colors you will dream of having. At the moment our cattery is one of the biggest in the USA who produced these valuable Pug puppies. All our Pug puppy for sale are transferred according to the law with documentation and all our Pug puppy and puppies are with registration AKC. As a family, we have loved, cared, breed, and lived with different kinds of puppies for over 10 years, quite an experience. We do not consider ourselves concerned with earning money. All our Pug puppies are raised at home in a family/friendly environment making our Pug puppies completely at ease with other pets.pugs for sale,pugs for sale near me,cheap pugs for sale,pug puppies for sale,pug puppies for sale near me.

  34. Joe Clark said:

    MCA Live Transfer Leads professional guarantees to deliver best qualified for MCA Aged Leads with precise and updated knowledge prepared for conversion MCA Live Leads.

  35. Cobalt Dreir said:

    cobalt octoate manufacturer are importers of cobalt octoate products devoted exclusively to advance materials in industrial bulk and laboratory/research quantities.

  36. Real Estate Agent In Long Island said:

    Are your Houses for sale in long island NY? We understand how difficult it is to make the correct decision. Our knowledgeable staff is regarded as one of the finest in the real estate industry. We help you sell your home at the best possible price.

  37. Seran said:

    Seran is the choice for women Ready to Wear 2022 dresses make your outfit collections trendy and fancy by wearing Seran dresses.

  38. himanshu sharma said:

    check this hooteest model

  39. himanshu sharma said:

    thank you for sharing good content, check this hot girl

  40. vivek sharmat said:

    thank you goood and informative content

  41. Alexpeter said:

    The Career Coach is Europe’s top career coaching consultancy – and has helped more than 10,000 people land their dream jobs, all in less than 40 days.

  42. Shanewotson said:

    PSW is an Asphalt Contractors Houston that uses extreme crack repair fillers for structure resurfacing to prevent the unwanted penetration of water and moisture and weed growth.

  43. HazelJames said:

    website development Ireland and Dublin that offers a complete digital solution in taking your business online. Our Award Winning Agency not only devise strategies for your brand, but we own it like our own.

  44. Flormar Cosmetics said:

    Flormar a Turkish cosmetics brand offers the best eyelash mascara in Pakistan. Grab your eyelash mascara and match the fashion.

  45. jhon bill set said:

    Buy the best premium domains for your website, shop domain names at domain name marketplace. Premium Domains

  46. jhon bill set said:

    At nighttime you do not want to wear a device at your hip so it comes with a handy wrist strap so that you can wear it at night comfortably. fitbit badges

  47. jhon bill set said:

    Recent studies have shown that Reishi has a lot of health benefits and nutritional effects: Antioxidant, Lowers blood pressure, provides protection to the liver and detoxify it. LSD Blotter

  48. jhon bill set said:

    business that grows plants indoor or in green houses uses a lot of electricity to power its grow lights, using LED Lights will save up to 40% or more in the energy bill. They come in different sizes and shapes that used in many ways. LIPETY Ring Light

  49. jhon bill set said:

    I know a lawyer who did the closing on our house. Can’t I go to him/her for advice about separation and divorce? divorce lawyers in bangalore

  50. jhon bill set said:

    Some groceries have same day delivery services while others usually ask for a period of a day or two for delivering the ordered groceries. UK Aquilaria Mart

  51. jhon bill set said:

    Aluminum Sliding doors are stackable doors of many panels that move entirely to one side stacked neatly together. aluminum sliding doors tracks

  52. jhon bill set said:

    All of these tools will allow you to upgrade your basic website to a fully customized one at much lower prices. Free developer tools
    Freeware and open source clients have seen the potentials of offering free website development tools. As a future web master and web designer, you ought to exploit the use of these freebies to your advantage. Free developer tools

  53. carls12 said:

    java software architect will be seeing designs through from start to finish incorporating everything from technology to the solution, assurance, governance, and security. You will need to be client-facing and be able to make complex designs seem simple to customers.

  54. ash12 said:

    Affordable Flights by FlightsnTravel give you the best travel time with your partner

  55. jhon bill set said:

    In terms of an extraordinary flame effect, this mist air humidifier can be one of the best flame diffuser humidifiers. flame diffuser

  56. jhon bill set said:

    Heading to a juice bar means that the hard work is done for you. And, with so many menu items to choose from, you’ll taste flavors and combinations you might ever have thought up on your own. best smoothie in la

Leave a Reply