Who Are You Writing for — Your Prospects or Google?
April 30th, 2009 by Bob Bly
The problem with SEO copywriting is that the mandate to use keywords according to various rules set forth by SEO experts can result in awkward, ineffective, suboptimal copy.
“It is essential to attempt to optimize online copy for relevant keywords to achieve a better search engine placement,” writes Don Libey, a multi-channel marketing expert.
“However,” LIbey continues, “keywords aren’t necessarily the most important part of copywriting.”
He warns against keyword stuffing, the practice of cramming too many keywords into a web page.
“Your customers are the readers,” says Libey. “Never place the search engine’s needs about theirs.”
My guess is that those of you who are copywriters — even SEO copywriters — will agree with Libey, while those of you who are SEO consultants might not.
Am I right or am I wrong? What say you?
Source: Libey Multichannel Advisor, May 2009, page 8.
This entry was posted on Thursday, April 30th, 2009 at 2:53 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
April 30th, 2009 at 5:16 pm
I always go with content that uses the keywords throughout. If your keywords are proper for your niche, it’s not that difficult to use them.
I was told 3-5 times for top three keywords throughout the copy is best. Also, that your content amount should be sufficient to carry that. A hundred words isn’t enough.
And don’t forget to use proper graphics who’s tags can have the keywords also.
But…I’m a low-level SEO writer. I’m sure someone more advanced can give a better answer – or say I’m wrong.
Bottom line, I write for the page’s visitor and their needs, and I fit in the keywords where they can naturally do their work.
April 30th, 2009 at 7:44 pm
I agree 100% with Diana.
When I write web copy for my b2b clients, I do the same thing I do when I write print copy, which is do my best to describe the prospect’s problem and my client’s solution in words that prospects might themselves use. That usually requires me to repeat certain words or phrases or several times. Whether those are “keywords” is for someone else to decide.
The point is, my clients only want to attract the customers who are actually looking for what they’re selling, so I don’t think I need to load up my copy on keywords. Just the right words.
Ken
April 30th, 2009 at 9:53 pm
[…] ShoutMeloud added an interesting post on Who Are You Writing for â […]
May 1st, 2009 at 10:10 am
I always keep keywords and SEO in mind when I write blog posts and web content. That said, I still write as naturally as possible and focus on clear and concise communication.
May 2nd, 2009 at 9:50 am
[…] Who Are You Writing For – Your Prospects or Google? – Bob Bly […]
May 4th, 2009 at 5:37 pm
People. Definitely wite for people.
First, because it makes sense. Search engines won’t buy your products or become your customers. You’re not writing to help search engines have a better job or business or life. So, we must write for people.
Second, as search engines get smarter, they’ll respond more and more like people. At some point writing for people will be the same as writing for search engines.
May 4th, 2009 at 9:39 pm
I write for readers. The human breathing kind that banks give credit cards to.
As Kevin said above, they are the ones who experience your writing, feel your words and then put their hand in their pocket and pull out their money.
SEO is an optimisation technique, it is meant to increase your ranking based on exisitng content, not force the creation of new or alternative content just to please the search engines.
There are other ways to get visitors to your page without a high search engine ranking.
May 5th, 2009 at 9:44 am
I agree, most of the copy written specifically for the search engines sounds and reads awkwardly, I write for the readers first, then insert keywords and meta tags where appropriate.
May 6th, 2009 at 4:26 am
It is a very thin tightrope between writing for readers and writing for Google. Like many of the other copywriters I write for the readers through the early drafts.
And once the flow and the words are optimal, I then go back and look at where the keywords and keyphrases can be inserted into body copy, headlines and subheadlines – without losing major punch.
That said … a 5% keyword density on web copy is just pie in the sky dreaming in terms of compelling copywriting. At times 3% is possible with the right content and the right keywords.
The bottom line is there is no point attracting customers to your client’s site through great search engine rankings if once they get there they have no idea what is being sold, or you lose the sale through clunky language.
After all – if it doesn’t make the cash register ring for the client – you have failed.
May 6th, 2009 at 9:20 pm
I think the best policy is to just write clearly and well for readers, not search engines. That way writing is still a joy. If you’re constantly thinking too much about SEO it becomes a bit of a chore.
Also, search engines are becoming so sophisticated that they’ll eventually be like human readers. So they’ll appreciate good clear pieces over key-word stuffed articles anyway!
October 26th, 2009 at 4:22 am
[…] Who Are You Writing for – Your Prospects or Google? on bly.com blog […]
September 15th, 2010 at 7:15 pm
I think this is spot on. Too many people focus on PageRank, SERPs, and generally pleasing the SE spiders. They often forget that the visitors it brings are real people. The pages must appeal to real people. This is the philosophy I use in my SEO article writing business. Many of my clients seem both surprised and happy to find article writers that write content interesting to human beings. Remember, customer provide the money, not Google.
April 2nd, 2014 at 3:40 pm
Some genuinely good and utilitarian info on this site, as effectively I believe the style has got fantastic functions.
June 16th, 2018 at 8:42 pm
Dù vi?t cho ai thì c?ng c?n ph?i nghiên c?u t? khóa. Tôi th??ng s? d?ng ahrefs ?? nghiên c?u t? khóa và mua chung ahref là gi?i pháp tôi s? d?ng. Ngoài ahrefs thì tôi còn s? d?ng kwfinder, keywordtool.io và buzzsumo ?? nghiên c?u t? khóa và n?i dung cho website.
October 12th, 2018 at 2:01 am
Bobby Bly is really an excellent website, also offering the best Russian SEO service. Indeed the only problem with SEO copywriting is that the mandate to use keywords, this is why many companies do avoid seo but this team does good.
July 7th, 2019 at 10:34 am
I always keep keywords and SEO in mind when I write blog posts and web content. That said, I still write as naturally as possible and focus on clear and concise communication.
Best SEO Company in Bhopal
October 22nd, 2019 at 3:48 am
Cong Ty TNHH Thanh Binh USA. Chuyen cung cap, phan phoi son Kova, son Dulux, son Jotun, son Nano Color, son USA Color, son Beger cho cacdai ly son tai bac ninh
January 10th, 2020 at 1:51 am
Nice information provided by you, it really helped me to understand this topic how we can write effectively.I have also referred this article to my friends and they also enjoyed this informative post. Can I post this link on Geek Squad tech Support
January 13th, 2020 at 1:42 am
I like your blogs and this website, no fluff, just helpful information. Thanks for sharing your experience. I would love to share this information on Geek Squad tech Support site?
February 16th, 2020 at 2:58 am
torebka gucci
April 9th, 2020 at 3:37 am
I mostly prefer Google for research purposes. I have written many guides on 10 Decors after complete research.
April 29th, 2020 at 8:48 am
Hey, This is a great article. I was searching for the same and I found the best content here.
Top digital marketing agency
May 6th, 2020 at 5:16 am
This is a great article, with lots of information in it, These types of articles interest users in your site. Please continue to share more interesting articles! avast safeprice
May 25th, 2020 at 3:03 am
Swamp Cooler is used for moisture to cool air. it is work by taking warm outside air with the help of wet cooler pads, effectively cooling pad. it is also called an evaporative air conditioner
August 25th, 2020 at 12:56 am
This is a great article, with lots of information in it, These types of articles interest users in your site. Please continue to share more interesting articles! acupuncture san antonio
September 16th, 2020 at 4:31 am
Hello! This is my first visit to your website! Your website provided us useful information to work on. Would like to visit this website again and again.
seo india
September 26th, 2020 at 2:34 am
Thank you for sharing your thoughts and knowledge on this topic. This is really helpful and informative
October 1st, 2020 at 1:52 am
Belanja beragam model tas wanita seperti tas ransel, selempang dan handbag wanita model terbaru dengan harga yang terjangkau hanya di jual tas murah Bandung. Untuk bekerja, kuliah, atau acara-acara santai, kami menyediakan beragam model tas ransel yang fashionable dan kekinian. Cek di sini untuk melihat ragam koleksi tas ransel wanita di toko kami, grosir tas ransel wanita murah. Kami juga menjual beragam model tas handbag yang cocok untuk berbagai kegiatan formal, seperti tas kerja. Koleksi handbag wanita selengkapnya bisa di lihat di link ini, olshop jual tas selempang dan handbag wanita murah Bandung. Kamu yang suka tampil casual saat kuliah, bisa memilih tas tote bag berbahan kanvas dengan motif yang lucu, unik, dan juga kekinian. Selain untuk kuliah tote bag kanvas juga cocok untuk kegiatan santai seperti jalan-jalan, shopping, hangout, dll. Kami menyediakan banyak tote bag dengan motif yang menarik dengan harga yang terjangkau, cek di sini untuk melihat koleksinya, klik tautan ini.
October 22nd, 2020 at 9:50 am
If you are discussing a good and valuable point than Google top of the list, A lot of reason behind because Google provides the most valid and most attractive points for everyone.
floor installation miami
interior painters in miami
November 21st, 2020 at 3:39 am
We post articles on different types of diseases and common problems related to human body. Read below to know more:
Make your nose small and thinner with home remedies how to make nose smaller without surgery
If you have HIV Rashes read this article here – HIV Rashes on body
Crosbite is very common problem related to dental system of kids and adults. Please visit a dental surgeon or read this article to know more: crossbite in adults
Thanks for reading above articles.
November 23rd, 2020 at 2:01 am
Get research work in the UK by expert academic writers. Out assignment helpers aim to provide 100% literary free assignment assistance. Our approach to valuing values ??has helped us become the most promising online help in the favorite student distribution app in the UK. We provide Coursework Help including History Coursework Help, Essay Coursework Help, Coursework Help Wales, and many more.
December 22nd, 2020 at 2:38 am
A transfer price is a price charged between related parties in an intercompany transaction. The term “transfer pricing” is generally used in relation to multinational enterprises (MNEs) with multiple subsidiaries or divisions that can easily transfer or intangible assets internally.
April 24th, 2021 at 2:03 am
The bout takes place on Saturday, December 12, the same day in history Paul vs Mayweather jr coverage that James ‘Bonecrusher’ Smith knocked out Tim Witherspoon in the first round at Madison Square Garden to become WBA World heavyweight champion.
June 9th, 2021 at 6:07 pm
Thanks for sharing excellent information. Your site is so cool. I’m impressed by the details that you’ve on this web site. It reveals how nicely you understand this subject.
June 11th, 2021 at 9:50 am
Bringing home a new puppy is a wonderful experience involving the whole family, which is why we begin training early to ease the transition to their new home and family. different environment for our puppies, we thoroughly researched and make sure this puppies will only go to respectable families
https://pugslandbreeder.company.com
June 28th, 2021 at 10:15 pm
https://savannahbengal.company.com/
July 12th, 2021 at 7:44 pm
VORSON DIGITAL is a Project of VORSON (Pvt.) Ltd.
Digital Signage Companies in Pakistan particularize in the support ability of gear administrations and make guarantee about the normalized nature of expert respectability.
September 5th, 2021 at 10:46 am
Thanks for gclub have downloaded it to try it. It’s simple design, easy to use. And the format can be adjusted easily, thank you very much
September 11th, 2021 at 11:26 am
Keywords are nothing but common search terms that are a must have in main areas of the page content.
What matters is how capable if content from user intent point of view. Now it’s about relatable terms used in the content that make is super authoritative for the subject matter
October 7th, 2021 at 2:41 am
White Castle Breakfast Hours 2021 Hello everyone! Here, in this article, we provide you the details of White Castle breakfast
January 10th, 2022 at 10:42 am
Ndure offers their customers the highest quality puffer jackets for men of all types, including leather jackets and denim jackets. Get the best available Mens jackets in Pakistan. So, buy the Best Winter Jackets for Men from Ndure online. We bring you high-quality Jackets for men, without compromising on style and comfort.
May 13th, 2022 at 10:41 pm
It’s great to be here with everyone, I have a lot of knowledge from what you share, to say thanks, the information and knowledge here helps me a lot.
June 24th, 2022 at 1:08 am
Gauri Sawant Biography in Hindi
July 6th, 2022 at 1:17 am
Metro shoes offer their customers the highest quality mens sports shoes, wallets, and sandals for men Get the best available sports shoes in pakistan, today So, buy only the best shoes online from Metro shoes We bring you only the highest quality mens shoes.
July 21st, 2022 at 1:20 am
An amazing article! Thank you very much. However, I am having problems with your RSS. I don’t know why I can’t join. Does anyone have similar RSS issues? superlot Anyone who knows how to solve problems.
September 9th, 2022 at 1:30 am
Rivaj brings amazing cosmetic products like Face Powder and glamorous face powder related products So, grab their glamorous face powder today and enjoy Their Face Powder products are truly unbeatable and offer a high degree of satisfaction Rivaj offers the best face powder online to their customers every day
September 30th, 2022 at 5:24 am
Great Post! Inspired by this post. Thanks for sharing! Taking our expert’s assistance is a wise choice because they will guide the students in searching for appropriate information. Those who are unable to find vital subject information should take Assignment Help Hong Kong from our professional writers to prepare a top-quality assignment.
December 2nd, 2022 at 6:35 am
The information you provided is greatly appreciated. Like you I likewise need to share data about Corporate Finance Assignment Help Online . So visit our website and give us your important remarks.
May 17th, 2023 at 1:52 am
Prototype development is the process of creating a functional model of a product before it goes into mass production. This model is usually the first version of the product and helps in evaluating its design, functionality, and usability.The primary goal of prototype development is to identify and resolve any issues before mass production. This saves time and resources by preventing expensive rework and product recalls.
June 16th, 2023 at 7:25 am
Moreover, the article was impeccably structured, with a strong introduction that immediately grabbed my attention and a thought-provoking conclusion that left me wanting more. The seamless flow between paragraphs and sections made it a joy to read.
September 4th, 2023 at 1:32 am
Welcome the precious arrival with our thoughtfully curated selection of new born baby gifts. Our collection features a delightful assortment of charming presents, from soft blankets and cuddly toys to practical accessories that will be cherished by both the baby and parents alike. Celebrate this joyous occasion with a gift that expresses your love and warm wishes for the newest member of the family.
November 7th, 2023 at 3:04 am
Business Consultancy and Services. Our team is committed to enhancing your company’s revenue and efficiency through comprehensive advisory, strategic planning, and process optimization. Whether you need help with market entry strategies or performance improvement, we’ve got you covered with end-to-end solutions.
November 15th, 2023 at 1:25 am
Seamlessly access your virtual workspace throughCheap VPS remote Desktop . Enjoy the convenience of remote access to your applications, files, and data without straining your budget. Manage your server with the convenience of remote access, allowing you to efficiently control and maintain your resources from any location.
November 16th, 2023 at 12:59 am
VPS RDP, or Virtual Private Server Remote Desktop Protocol, is a powerful solution offered by CaVPS Host that provides you with a virtualized environment for seamless remote access to your server resources. Enjoy enhanced control and flexibility with our VPS RDP services, ensuring uninterrupted connectivity and efficient management of your virtual server.
November 23rd, 2023 at 12:56 am
VPS RDP, or Virtual Private Server Remote Desktop Protocol, is a powerful solution offered by CaVPS Host that provides you with a virtualized environment for seamless remote access to your server resources. Enjoy enhanced control and flexibility with our VPS RDP services, ensuring uninterrupted connectivity and efficient management of your virtual server.
December 4th, 2023 at 5:09 am
A friseurstuhl vintage adds a nostalgic ambiance to the salon. These chairs often have a classic design and can be antique or retro-styled. They are designed to be comfortable and allow the hairdresser easy access to the client’s hair.
January 22nd, 2024 at 8:36 am
Recognizing the visionary architects behind this immersive gaming sanctuary, the dynamic game set spectrum orchestrates https://mostbetuz.org/ a symphony through unexplored realms.
February 6th, 2024 at 12:56 am
I’ve come across various perspectives on this topic in the past, but the insights you’ve presented are truly unique and refreshing. Thank you for sharing this fresh information. Feel free to explore some excellent articles on our blog about and engage in a discussion for future content ideas.
February 13th, 2024 at 6:25 am
With each unfolding scene, I marveled at the craftsmanship and ingenuity of the filmmakers, as they brought their vision to life https://kinogo-la1.biz/ with breathtaking visuals and compelling storytelling
April 23rd, 2024 at 2:50 am
As a trusted Social Media Agency Pakistan, BSNS Consulting understands the power of social media in modern business. We craft compelling social media strategies that drive engagement, build brand loyalty, and foster meaningful connections with your audience. Elevate your social media presence and stay at the forefront of your industry with our expert services.
May 25th, 2024 at 9:27 am
The former undisputed heavyweight world champion Mike Tyson and YouTuber turned professional boxer Jake Paul will square off in an upcoming professional boxing battle called Jake Paul with Mike Tyson. The fight is slated to happen tyson vs paul fight time at Arlington, Texas’ AT&T Stadium on July 20, 2024. Netflix will the event live all around the world. According to a story published on November 3, 2023, Netflix was thinking of airing a boxing bout featuring Jake Paul.
October 3rd, 2024 at 5:41 am
Je ne remercierai jamais assez cette équipe pour leur travail incroyable sur mon site. Avant de les contacter, j’avais du mal à comprendre pourquoi mon site, bien que visuellement attrayant et rempli de contenu intéressant, n’attirait pratiquement aucun visiteur. Dès notre première rencontre, ils ont su identifier les problèmes et proposer une stratégie claire et adaptée à mes besoins. Leur approche ne s’est pas limitée à ajouter des mots-clés ici et là ; ils ont optimisé chaque aspect de mon site, de la vitesse de chargement à l’organisation des pages, en passant par la qualité du contenu. Les résultats ont été progressifs mais constants, et aujourd’hui, je vois une différence énorme. Mon site est enfin visible dans les premiers Agence SEO Tanger
October 14th, 2024 at 9:27 am
Vous soulevez un point important concernant l’équilibre entre l’optimisation SEO et l’efficacité du copywriting. Alors que les consultants SEO se concentrent principalement sur l’utilisation des mots-clés pour améliorer le positionnement dans les moteurs de recherche, les rédacteurs se soucient avant tout de créer un contenu qui capte et engage les lecteurs. Trouver cet équilibre est essentiel.
Comme le souligne Don Libey, l’abus de mots-clés, ou “keyword stuffing”, peut rendre le texte maladroit et peu naturel. Les lecteurs risquent de se désintéresser rapidement si le contenu paraît forcé ou répétitif. Pourtant, l’utilisation intelligente des mots-clés reste cruciale pour que les moteurs de recherche puissent comprendre la pertinence de votre contenu.
L’objectif final doit toujours être l’expérience utilisateur. Si le contenu est pertinent, informatif et bien rédigé, il attirera à la fois les lecteurs et les moteurs de recherche.
Pour intégrer un backlink, vous pourriez formuler une phrase comme celle-ci :
Pour les entreprises cherchant à améliorer leur présence en ligne, la création d’un site web professionnel est primordiale. Découvrez comment développer un site optimisé et visuellement attractif avec notre guide sur la création site web maroc
October 28th, 2024 at 4:52 am
JK Agency, Agence de communication Marrakech, se positionne comme votre partenaire intégral dans le domaine de la communication, de la publicité et du marketing digital Agence de communication publicité. Notre approche homogène garantit une expérience fluide et cohérente à travers toutes les facettes de votre stratégie.
October 28th, 2024 at 4:52 am
Le dermatologue marrakech du docteur dermatologue marrakech vous propose un large éventail de soins pour améliorer la santé et l’esthétique de votre peau.
October 28th, 2024 at 4:53 am
Découvrez les richesses culturelles du Maroc grâce à my travel tours morocco nos itinéraires flexibles et personnalisés. Adaptez la durée, les dates et les catégories d’hébergement selon vos besoins.
October 28th, 2024 at 4:53 am
Découvrez notre gamme variée de produits artisanaux marocains. Cliquez sur les liens ci-dessous pour en savoir plus.Cement tiles Morocco –
October 28th, 2024 at 4:54 am
Explorez notre collection de carreaux marocains, y compris le zellige beijmat et le zellige carré. Cliquez sur les liens ci-dessous pour en savoir plus.Moroccan tiles Découvrez notre collection variée
October 28th, 2024 at 4:54 am
Bedex Maroc shopping en ligne maroc vous livre tous ce que vous voulez livraison Maroc
October 28th, 2024 at 4:55 am
Bab Night Tour We have designed the best experiences marrakech night tour
October 28th, 2024 at 4:55 am
Pour votre marriage, HAJAR FLEURS sont les meilleurs dans le domaine de la Livraison de fleurs, meilleur fleuriste au Maroc, a Marrakech, Casablanca, Rabat, Tanger…pour un joli bouquet de fleurs Marrakech et bouquet de fleurs Maroc
October 28th, 2024 at 4:58 am
Cabinet d’Avocat à Marrakech pluridisciplinaire avocat marrakech, MOUATAMID LAWFIRM seul cabinet d’avocats avocat intervenant en matière de consulting, recouvrement et nouvelles technologies
October 28th, 2024 at 5:12 am
Notre expertise s’étend à l’impression de divers supports, imprimerie maroc répondant à vos besoins professionnels. Que vous souhaitiez imprimer des livres, des cartes de visite, des carnets ou des flyers, notre imprimerie marrakech vous assure une qualité exceptionnelle.
October 28th, 2024 at 5:13 am
Circuits Culturels Maroc pour une expérience immersive.
October 28th, 2024 at 5:14 am
Atlas Outdoor is a family owned incoming DMC Morocco to DMC Marrakech
October 28th, 2024 at 5:17 am
Faites confiance à Moroccan DMC
let be your guide to Morocco, where every journey becomes a masterpiece. tour operator morocco
November 4th, 2024 at 9:26 am
Les slips pour homme que j’ai achetés sont à la fois élégants et pratiques. Je recommande vivement !
November 4th, 2024 at 9:28 am
J’apprécie beaucoup le confort de ce pyjama long pour homme. Les matières sont de très bonne qualité.
November 20th, 2024 at 2:19 pm
Cryptocurrencies like Chainlink are gaining popularity because they offer strong fundamentals and significant potential for growth https://paybis.com/blog/chainlink-price-prediction/ . With the crypto markets expanding and Bitcoin leading mainstream adoption, retail investors are exploring affordable altcoins like LINK, which have yet to experience a full bull market. Chainlink, in particular, has captured attention due to its role in De-Fi projects, support from celebrities, and endorsements by industry experts. For those looking to invest in cryptocurrencies easily and securely, I highly recommend using Paybis for a seamless transaction experience.
January 7th, 2025 at 8:23 am
“This was well-written and very informative.” http://www.5starsstocks.com/
January 31st, 2025 at 12:49 pm
Encourage existing customers to refer friends or family by offering incentives like discounts or free products. Word-of-mouth referrals from loyal customers can significantly increase repeat business. https://btcbulltoken.com/
March 20th, 2025 at 10:39 am
Apakah Anda mencari download game Android APK offline yang bisa dimainkan tanpa koneksi internet? Temukan game RPG offline Android terbaik yang akan membawa Anda ke dunia petualangan seru! Dari multiplayer games yang mendebarkan hingga game offline Android yang dapat dimainkan kapan saja, semua ada di sini! Tak hanya itu, bagi para penggemar game MMORPG, kami juga menyajikan pilihan terbaik yang dapat Anda nikmati di perangkat Apple iPhone atau Android. Untuk pengalaman bermain maksimal, gunakan gamepad dan rasakan sensasi bermain game yang berbeda! Ingin lebih banyak pilihan game yang seru? Kami juga memiliki rekomendasi aplikasi iOS dan Android yang tak kalah menarik. Tunggu apa lagi, saatnya download game favorit Anda dan nikmati sensasi gaming tanpa batas! https://ngobrolgames.com/
May 1st, 2025 at 10:25 am
Menjaga kesehatan mulut tidak pernah semudah ini berkat tips dari Ngobrol Sehat. Pasta gigi dengan formula antibakteri ini mampu melawan bakteri penyebab bau mulut, menjaga gigi tetap putih, dan melindungi gusi dari iritasi. Dengan penggunaan teratur, Anda akan merasakan nafas segar yang tahan lama dan gigi yang lebih kuat. Jadikan pasta gigi ini sebagai pilihan utama untuk keluarga Anda demi kesehatan mulut yang optimal setiap hari. https://ngobrolsehat.com
May 26th, 2025 at 8:08 pm
Write for Your Prospects, Not Just for Google
The debate between writing for search engines or your target audience is more important than ever. While SEO is crucial for driving traffic, you can’t overlook the user experience. The key is balance: you need to create content that appeals to both Google and your prospects by offering useful, clear, and engaging information.
This article from Bly.com delves into this fundamental question, highlighting the importance of writing content focused on the user while optimizing for SEO.
At We Process, we help you strike that balance with our SEO services. We guide you in creating compelling content that meets both your prospects’ expectations and search engine requirements to maximize visibility and conversions.
? Learn how our SEO expertise can transform your content strategy.
May 26th, 2025 at 8:11 pm
Écrivez pour vos prospects, pas seulement pour Google
Le débat entre écrire pour les moteurs de recherche ou pour votre public cible est plus pertinent que jamais. Bien que le SEO soit crucial pour générer du trafic, il ne faut pas négliger l’expérience utilisateur. La clé réside dans l’équilibre : il faut créer du contenu qui plaît à la fois à Google et à vos prospects, en offrant des informations utiles, claires et engageantes.
Cet article de Bly.com aborde cette question fondamentale en soulignant l’importance d’écrire du contenu centré sur l’utilisateur tout en l’optimisant pour le SEO.
Chez We Process, nous vous aidons à trouver ce juste équilibre grâce à nos services SEO. Nous vous guidons pour créer du contenu captivant qui répond à la fois aux attentes de vos prospects et aux exigences des moteurs de recherche, afin de maximiser votre visibilité et vos conversions.