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A short course in making money with microsites

November 3rd, 2017 by Bob Bly

A “microsite” is a small website dedicated to selling a single
product, service, or offer.

I am frequently asked, “Does each microsite need its own domain
name, or can I just make it an extension of my main domain name?”

For instance, if your main site is and you
have a separate microsite selling your healthy eating cookbook …

… your domain could be an extension — — or a unique URL; e.g.,

For my product microsites, each has a unique domain name.

And an article in ClickZ (7/26/17) agrees with this domain
strategy, saying:

“As a general rule, a microsite should have its own dedicated
domain or subdomain.

“While it might be appealing for a microsite to be hosted on a
primary brand domain for SEO purposes, and there are instances in
which this might make sense, more often than not, it’s best to
host the microsite on a dedicated domain.

“There are numerous reasons for this. For one, a dedicated domain
is typically easier to promote.”

They point out that a dedicated domain such as is
easier to remember and type in than

For instance, the domain for my microsite on how to write and
sell your first ebook is

Having an easy-to-remember dedicated domain is especially helpful
when someone asks me about one of my products, because I can
instantly recall and tell them the site domain.

Now, you may object, “But that means I have to buy a separate
domain for every microsite I have and every product I sell!”

Well, last time I looked, you can buy a domain name on for an annual fee of around $12.

Domain names are the real estate of the web.

That means for $12, you can own a piece of real estate online
that produces for you sales of $5,000 a year … $50,000 a year …
even $100,000 a year or more.

Owning actual real estate doesn’t give you anywhere near that
kind of return most of the time.

And having just spent $4,500 to fix problems at a rental property
we own, I can tell you microsites are a lot less of a headache to
manage than houses.

To be fair, my best microsites make just thousands of dollars a
year each — not $100,000 or $1 million or more like the big boys
of ecommerce do with their websites.

But with dozens of sites each making a few thousand bucks a year,
my little online info business makes me a nice spare-time annual
income … in the six figures … with me “working” on it just a
couple of hours a week.

Another key to having a business with a lot of microsites is to
get a hosting service that allows you to host an unlimited number
of sites for one flat monthly fee.

For instance, one hosting service is, on the surface, very cheap
at just $19 a month.

But, it’s $19 per site. That’s OK if your business has one big
website, as many do, such as my CPA and my attorney.

My hosting service is more expensive at $49 a month — except, for
that fee, I can host as many sites as I want at no extra charge.

And with my 100 microsites, that means my hosting costs are less
than half a dollar per site per month.

Very affordable.

One more tip…

Your microsites should offer only one choice of action; e.g.,
download a free white paper or leave.

Or buy the product or leave.

Nothing else.

No navigation … no links to other pages … no free content.

If you have navigation on your squeeze pages for lead generation
… or on microsites for product sales … strip it off immediately.

Then sit back and watch your conversion rates rise like bread
dough in a hot oven.

And make more bread online!


This entry was posted on Friday, November 3rd, 2017 at 1:51 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

11 responses about “A short course in making money with microsites”

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    I work with microsites and I can say that they can be very profitable. But it is necessary to know how to work and sell correctly, because it is very difficult to make sales.

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    Great information Bob, as usual!

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