Bob Bly Direct Response Copywriter Official Banner

Wanna get rich online? Do what Amazon does.

August 18th, 2017 by Bob Bly

My colleague Craig Murphy helps companies improve e-commerce
revenues using what he calls “online sales psychology.”

Essentially, he applies principles of psychology to improve
conversions

How does it work?

As an example, take a look at Amazon.

The core elements on their website are:

>> Search bar across the top of the page.
>> Login area.
>> Main featured image that rotates through a select few
products.

What’s happening here is Amazon is conditioning their users to
an experience.

They have spent millions and millions of dollars researching the
psychology behind their website — what users see first, what
they expect to see first, where they click, and why they click
there.

By doing this Amazon tailors their website around expectations
and also sets expectations for the rest of the web.

That being the case, say you are looking to create an ecommerce
website.

You put your search bar down the very bottom out of site.

You don’t include a login.

And instead of showcasing featured products, you highlight the
about your company section.

Would this work as well?

Does this fit in with what your prospects are expecting?

Does it get the consumer from your homepage to a product page to
checkout as quickly and smoothly as possible?

Amazon has already done the hard work for us of determining what
works on e-commerce sites … so why not learn from their expensive
experience.

Avoid reinventing the wheel and copycat a winning formula
instead!

For instance, on product search result pages, the search filter
options are typically down the left hand side as is the case with
Amazon.

Why? Because the western world reads left to right … and the web
has conditioned people as a standard to expect search options on
the left hand side.

As an experiment, on a development server, try adding your search
options to the right hand of your website.

You’ll see how odd it looks. Moving it to the left should give a
better visual appearance, user interface, and improve sales.

Always remember to keep your important page elements — including
images, headlines, and most importantly call to action (CTA)
buttons “above the fold.”

If you don’t, and users have to scroll down to find the CTA
button, conversion rates will plummet.

You can use www.inspectlet.com screen recording software to track
visitor activity on your website and follow the actions that they
take from start to finish.

Analytics may tell you there’s an issue. But screen recording
software such as inspectlet will show you exactly what the
problem is.

Share

This entry was posted on Friday, August 18th, 2017 at 10:23 am and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

111 responses about “Wanna get rich online? Do what Amazon does.”

  1. Rigila said:

    Our love for this type of reporting I applied this psychology in my business and it has worked very well.

  2. Homepage said:

    If you are looking for free animal jam pet codes then visit here and grab these animal jam game gift codes completely free of cost.

  3. change your password in windows 10 said:

    this windows 10 site is the good responsive the great journey the site.

  4. kr ashwin said:

    Check out this website homepage through this given web link bbbbbbbb and make your free time memorable.You love this extra ordinary Junction to entertain your self.Here you can do many more things to stay fresh always.If you are getting bored with your free times then click on the website address and enjoy your self for free of cost.Thank you so much.

  5. Joy Clawson said:

    I have read very https://essay-reviewer.com/proessaywriting-com-review/ important topics about the client resources. They are issued many updates on your work place for innovations. so we are given this article to reviews in online and thankful to have the great services.

  6. ritariya said:

    I’m so glad to know about the post. I was so exotic and excited to see the post. The picture depicted in the post was so good. It revealed some good pieces of information. It’s really awesome to see the post. Thanks for sharing the post. I will share it with my friends. Eagerly waiting for the new posts.applied behavior analysis therapy

  7. haris khan said:

    Why do only so much written on this subject? Here you see more. Sexual Questions

  8. haris khan said:

    On that website page, you’ll see your description, why not read through this. Horny

  9. haris khan said:

    It is fine, nonetheless evaluate the information and facts around this correct. How To Ride A Guy

  10. haris khan said:

    I can give you the address Here you will learn how to do it correctly. Read and write something good. Stroke of Genius

  11. haris khan said:

    In this case you will begin it is important, it again produces a web site a strong significant internet site: Guy Magnet System

  12. haris khan said:

    I read this article. I think You put a lot of effort to create this article. I appreciate your work. Revive Her Drive

  13. nis said:

    good article

  14. John said:

    windows 10 site is the good responsive

    http://subway-surfer.com

  15. Sophie Miller said:

    192.168.o.1
    Hallo! Es tut mir leid, das ist nicht das Thema! Ich mag Ihr Forum wirklich! Vielen Dank, ich bin mit dir)

  16. haris khan said:

    We are tied directly into the sate’s renewal database which allows us to process your request almost instantly. global virtual number

  17. Kasauti Zindagi Ki said:

    Thanks a lot for sharing it, that’s truly has added a lot to our knowledge about this topic. Have a more successful day.
    assignment help Thanks
    Kasauti Zindagi Ki Episode

  18. yeh rishta kya kehlata hai said:

    If you don”t mind proceed with this extraordinary work and I anticipate a greater amount of your magnificent blog entries
    Yeh Rishta Kya Kehlata Hai Episode

  19. Kasauti Zindagi Ki said:

    Thanks for this article. It contains the information i was searching for and you have also explained it well.

    Kasauti Zindagi Ki Episode

  20. Anna Shetty said:

    This article has suggested to me many new ideas. I will embark on doing it. Hope you can continue to contribute your talents in this area. Thank you.
    bullet force

  21. haris khan said:

    great

  22. haris khan said:

    It is rather very good, nevertheless glance at the data with this handle. baby toys uk

  23. atoli said:

    Three are usually cheap Ralph Lauren available for sale each and every time you wish to buy. Auto Detailing East Providence RI

  24. dgcustomerfirst said:

    This survey is conducted because of increased competition in the market, companies are concentrating on the satisfaction and views of the existing customers.

    dg customer first |
    dgcustomerfirst com

  25. discord servers said:

    Discord servers also has several text chat channels as well as personal messages between users. This is great when you can not or do not want to use voice communication channels to chat.

  26. . said:

    Although securing a job is a very dificult task during these days but we have collected many jobs from diferrent Government and private sector for the ease of job seekers.

  27. lambinganpinoy.su said:

    Have you ever watched phipini drama, never. You can watch now by visiting our website
    which will please you in the world of entertainment.
    lambinganpinoy.su

  28. Yeh Hai Mohabbatein said:

    Good work friend I read some articles that you posted in your blog. I just want to admire blog and your work. Thanks for posting such posts here.
    Yeh Hai Mohabbatein Full Episode

  29. Mori said:

    I like what Amazon did with their company. Like what strategy I am using on Cartoon Network games and it’s working well.

  30. yehhaimohabbateinstarplus.com said:

    We are very enjoyed for this blog. Its an informative topic. It help me very much to solve some problems. Its opportunity are so fantastic and working style so speedy.Thanks for sharing with us.
    yehhaimohabbateinstarplus.com Full Episode

  31. Kousik Dey said:

    You can make your own eCommerce website & start sell your products & services, it’s so easy & simple. here are some of the Best eCommerce Website Builders

  32. shegy said:

    thanks for sharing the money making article

    essential oil in pakistan
    organic skincare

  33. pranav said:

    i first read through this article it’samazing downloadbyme.com

  34. WebFrameworks2019 said:

    Amazing Post Surely inspires many people. Thanks, Author… Since there’s a massive number of web development frameworks available currently, it can be an intimidating task for you to choose the most suitable one for your next web development project. In the same way, hire website developers that are effective enough may be another challenging choice for many business Read More…

  35. Lepurorganics.com said:

    Article is great, You’ve done great effort Author. These articles really help out people in various way’s
    https://lepurorganics.com

  36. Jone said:

    Thank You for sharing such an amazing article.

  37. Pet Corral said:

    it’s amazing and great!
    https://pets-corral.com

  38. beena soomro said:

    professional wabsite nulled scripts Category E-Commerce best premium blogger templates and Shopify themes,apps aia file free download enjoy
    https://www.yovils.com/

  39. Shreeji Packers Lucknow said:

    Shreeji packers and movers in Lucknow provide top quality packing and moving services in cheapest price.

  40. krishna mishra said:

    Knowledgeable article i found here.
    I am also a blogger i write blog for UdeyTech
    were my duties is to write blog about eCommerce businesses and other digital business grow tips and tricks

  41. Hybriditservices said:

    We provide industrial standard NEMT dispatch software for Non-Emergency Medical Transportation. Get a quick quote for NEMT scheduling software services.
    Nemt Dispatching Software/a>

  42. Hybriditservices said:

    We provide industrial standard NEMT dispatch software for Non-Emergency Medical Transportation. Get a quick quote for NEMT scheduling software services.
    Nemt Dispatching Software

  43. Akshay Kumar said:

    Very nice post thanks for the post a specially thanks to author
    Amazon

  44. Beena Soomro said:

    Tipsaston If you want to make good health, go to this website and see your way out Because some ways in life you should try. food life beauty and health info fitness weight loss or explore

  45. kasuti zindagi Ki said:

    Have you ever watched indian drama, never. You can watch now by visiting our website
    which will please you in the world of entertainment.
    Yeh Un Dino Ki Baat Hai
    Kasauti Zindagi Ki
    https://yehundino.com/category/yeh-un-dinon-ki-baat-hai
    https://kasautizindaagiki.com/category/kasauti-zindagi-ki

  46. Jude Peta said:

    i have been doing marketing for long time so i have done gloss organic skincare that’s why i bought some products you can visit here

  47. toptechcare said:

    great article and very useful information.
    for more information about Amazon e-commerce you should Visit here

  48. toptechcare said:

    early epic deal on product launch of Amazon Prime Day 2019

  49. lapis bolt said:

    For me, the content is too unearthly, how a normal human being can discuss the topic in such a outstanding way.

    Affordable vacuum cleaners

  50. jani said:

    you did a great job, thanks sharing this amazing information will you regular readers.

    Anchorsol

  51. srhbsrtdgf said:

    you are the real gem who provide such a great information on this article

    best adult tricycles

  52. walliam said:

    I was looking of your posts on this site and I consider this site is really informational! Keep setting up..
    Best Vacuum For Cat Litter

  53. adhunik Studio said:

    Fantastic Information, Great job Guys

    thanks
    digital marketing company in New York

  54. Yeh Hai Chahatein Video Episode said:

    It’s a really unique and informative article. Great work! Much appreciated, keep posting many more…. I added it to my bookmark website list and will be checking back in the near future.

  55. Mike Jones said:

    This blog really helped me in revealing the secrets of Amazon to me. Now I have the courage and confidence of applying the same principles to earn money online. I will make my website load faster.

  56. Setup router said:

    It certain is the maximum brilliant musical track that I had been listening after I got to realize for the very first time. It has been one among my favourite tracks that I am having in my series from a very first time eventually like others.

  57. Digital Rain said:

    What a nice article sir! If someone wants to get a list of top 10 eCommerce companies, can visit us here:
    https://digitalrain.in/blog/top-10-ecommerce-companies-in-india/

  58. Digital Rain said:

    Nice article, if you are looking for a list of the best eCommerce companies in India, can visit my blog.

  59. geometry dash said:

    When participating in the forum, I found very good and very positive information from the forum. I will stay tuned for the latest news from the forum.

  60. Alisha rawat said:

    This article is very informative about any business person regarding Ecommerce Website Designing Company in Delhi .thanks for sharing such a great ideas about it.

  61. Nikunj Bhadani said:

    Thank you for Great Information Visit How2use

  62. Abdul Quddus said:

    Thanks For Sharing wonderful Information Regarding Seo. Helps Me A Lot. I Learn new Things And Try It In Future. For More Amazon Affiliate WordPress Plugin for get rich online stores.

  63. Valor Info said:

    Fantastic Information, Great job Guys

    thanks best web development company in meerut

  64. Sahil said:

    nice post thanks for the post a specially thanks to author

  65. SixTic said:

    Fantastic Information, Great job Guys

  66. hole io said:

    Always feeling something bigger something real wild (real wild)
    Keep on shining, make it brighter than a spotlight (spotlight).

  67. pet store said:

    The writers can post work here for the development of good skills and can post creative quality content as well for the public to read.
    pet store

  68. Akshay Kumar said:

    Thanks for this amazing post

  69. Akky said:

    Keepitupwell done guys.

  70. amit verma said:

    check this model https://www.updatedcelebrities.com/fiona-allison/

  71. himanshu sharma said:

    hot models https://www.updatedcelebrities.com/neysa-alina/

  72. Organifi Green Juice said:

    Organifi Green Juice is an extremely proficient approach to get your every day supplements. It in a real sense requires 30 seconds to scoop some powder, add 8-16 oz. of water, shake, and drink it. So it’s clearly a life hack, however what are the implied wellbeing related advantages of an every day dietary superfood supplement like Green Juice?

  73. leptoconnect said:

    Leptoconnect is a famous weight reduction supplement that has been explicitly made to decrease muscle versus fat. It is for the most part notable on account of its characteristic fixings that have been explicitly intended to battle leptin obstruction.

  74. Resurge said:

    Resurge is a fairly new weight reduction supplement on the lookout. Since it’s new, we don’t have a large number of surveys and results identified with it.

  75. Proven Supplement said:

    ProVen enhancement adopts a characteristic strategy, which makes it ok for long haul use. To really support weight reduction, there are three activity steps that the enhancement takes. These are:
    • The equation battles irritation

  76. Synapse XT said:

    Synapse XT is a dietary enhancement that helps in lessening the side effects of Tinnitus. There are a few characteristic fixings present in this enhancement that focus on the main driver of the issue, and you can dispose of those humming and ringing sounds. The enhancement deals with your mind by clearing the plague conformed to it. It even lessens the weight on the cerebrum, and you improve center. Beside this, Synapse XT improves intellectual capacities to upgrade the strength of the cerebrum neurons.

  77. masszymes said:

    MassZymes is a muscle-building supplement claimed to “Crank Your Muscle Gains To New Heights,” but “without eating or drinking more protein.” However, we did not find any documented research on the website that supports the claims for serious muscle gains.

  78. Custom keto diet said:

    Who needs a diet plan when there is information already available?

  79. Organifi Pure said:

    Wow nice article. you post is really good. I feel very happy to read your article

  80. Testogen said:

    Really useful information you shared with us,
    Thanks a lot!

  81. CBD oil near me said:

    CBD’s popularity will soon hit a tipping point. There’s an excess of CBD oil that have appeared online. It’s difficult to choose the right product for you without some guidance. With hemp being legal in all 50 states, we are seeing our fair share of CBD purchases.

  82. organifi green juice review said:

    best thing

  83. leptoconnect said:

    https://hello.ouishare.net/2015/and-then-we-start-testing-withknown

  84. GRS Ultra said:

    Foods which are full of anti-oxidants are included by some foods. These foods are not beneficial GRS Ultra Cell Defense Reviews to the health but are also great for your environment. Since they help to safeguard the environment.

  85. Bioleptin said:

    Having been referred to by Dr Oz as a safe ingredient this makes the product safe to use. It also has a blend of chromium and African Mango seed.

  86. One Dasty said:

    At our Nursery, we stand behind our guarantee, our customers, and our puppies! We go to great efforts to ensure that our puppies and dogs are healthy and socialized with an excellent demeanor that is native to the breed of each puppy.
    https://pugslandbreeder.company.com

  87. McOrlando said:

    All of Pitbull dog and AKC registration papers. All new families are required to sign a contract that includes a basic health guarantee and a 3 year genetic health guarantee. They have been raised in our home around small children, kittens and dogs of every size to help them develop well round personalities accustomed to daily home activates. We encourage families to ask question and to stay in contact with us.
    All puppies sold as pets will go home spayed-neutered! We also sell puppies along with breeding right. Note this will an additional fee.
    https://pitbullbreeder.company.com

  88. Sumit Prajapati said:

    Very interesting and informative article. Thanks for share such type of precious article.

  89. Brielle said:

    amazing article with great ideas really love this post thanks for sharing

  90. Owen said:

    great article rich of knowledge thanks for sharing

  91. kinsley said:

    nice article thank you for this contriburion

  92. Chemical Suppliers said:

    Leading Chemical Distributors & Suppliers in India – Bansal Trading Company.

  93. Precision Turned said:

    Sanjay Precision Industries one of the best CNC Turned Parts Exporter & Precision Turned Parts Manufacturers in Canada & Germany.

  94. Kiddiesquare said:

    Contrary to popular name belief, there are actually many ways to start a business that let you focus less on the logistics and upfront costs and more on getting started.

    These low-investment small-business ideas make a great entry point for beginners, bootstrappers, or anyone with a busy schedule and let you pick up a side businessname without having to drop everything else.

  95. Waoomart said:

    Informative, I want to describe my own business Waoomart is in Pakistan…

    Waoomart provides the solution for Amazon service in Pakistan that fulfil your needs of exact amazon product quality & price. We believe quality online shopping service in Pakistan & act a smooth and wide bridge between Amazon and Pakistani ecommerce.

    Waoomart understand the customer’s problem in Pakistan which is not shop directory from amazon & we have solve this problem and bought exact product from amazon and our customers receive product at doorstep in Pakistan.

    You can contact us by following:

    Phone: (042) 37396668-9
    Email: info@waoomart.com
    Address: Office 2, 2nd floor AB Heights, airport road, Lahore Cantt, Pakistan

  96. middle name for Grace said:

    That’s is an amazing and beautiful Article. I really love it. It makes my day super. thanks for it

  97. middle name for Ava said:

    Its Really Amazing and excellent post

  98. middle name for Finn said:

    great artcle thanks for sharing

  99. Baby Girl Names said:

    1000 plus baby girls name in the US

  100. middle name for Jade said:

    middle names for Jade with Nicknames and Siblings name

  101. middle name for Bentley said:

    great arrticle

  102. middle names for Sofia said:

    Middle Names for Victoria with nicknames and siblings names

  103. SkinnyFit Skinny Greens said:

    Hello Skinnyfit lovers! We’re so excited to share with you our latest product, Skinnyfit Greens. As the name implies, it’s a green superfood blend that will help your body detoxify and cleanse while increasing your energy levels. It also provides an array of essential nutrients for optimal health. SkinnyFit Skinny Greens

  104. Alfatah Store said:

    Shop for a huge range kids Toys Online strollers, nursing and feeding products, school essentials, carriers, clothing for boys, girls and babies at Al-Fatah, Pakistan’s leading chain of departmental stores. Shop from a huge range of top brands for kids from Al-Fatah. Free Delivery on orders above 1000 PKR in selected cities.

  105. Ndure Shoes said:

    Shop best quality Mens Athleisure and Sports Shoes from Ndure. Shop from a wide range of colours and styles, available exclusively best running shoes online in Pakistan at Ndure. Ndure Mens Athleisure and Sports Shoes are made from best quality materials, with soft sole. Style a handsome look in Ndure Shoes. At Ndure, we have fashion for every one of You.
    Buy Latest fashion sports bra Pakistan online from Ndure. Fast Shipping at your doorstep.
    Buy online Latest fashion trousers for women from Ndure. Fast Shipping.

  106. Baby Pillow said:

    That’s an amazing and informative article. This article include such a nice information. Thanks for sharing.

  107. Emergen C said:

    I really love this idea,,, thanks for sharing

  108. Naqash Khan said:

    Amazon has already done the hard work for us of determining what works on e-commerce sites … so why not learn from their expensive Experience. There are also some other websites from where you can take ideas about amazon prime video mod apk.

  109. newssworld infos said:

    Find the latest technology news on mobile phones,
    smartphone, laptops, gadgets, gaming updates.

  110. Chris Jaffery said:

    That’s is an amazing and beautiful Article. I really love it.
    Thanks for Sharing this article
    Here are the super breast pump for new moms
    Freemie independence vs. spectra S2

  111. wepostinfos said:

    Find the latest technology news on mobile phones,
    smartphone, laptops, gadgets, gaming updates.

Leave a Reply