Bob Bly Direct Response Copywriter Official Banner

The 2/24 formula for turning a no into a yes

May 18th, 2018 by Bob Bly

So many people allow themselves to be defeated by either
rejection or lack of persistence.

“Persistence” is the ability to keep moving forward … and
pursuing your goal or objective … even in the face of failures
and setbacks.

“Rejection” is a more specific case of lack of persistence after
a disappointment: giving up too easily when people say “no” to

Calvin Coolidge said, “Your ability to face setbacks and
disappointments without giving up will be the measure of your
ability to succeed.”

But most people don’t. They give up quickly. Fold too easily. And
as a result don’t get what they want.

The solution is the “2/24 formula.”

It’s simple.

Say you have a negative result. It could be anything from a
publisher rejecting your book proposal — to a potential speaking
client choosing your competitor to deliver a keynote.

The 2/24 formula says that, within 24 hours of your rejection,
you make not one but TWO more pitches for the same project or
work with two new prospects.

So in the case of the book proposal, you turn around and submit
it to not one but TWO other publishers.

Why does the 2/24 formula work?

For three reasons.

First, because it is a formula, following it becomes almost
automatic. So it gets done by you consistently.

The 2/24 formula removes the decision of whether to wallow in
misery … or get up, dust yourself off, and try again … because
the formula says you HAVE to move forward and do so immediately.
It’s mandatory.

Second, the “2” part — by making TWO sales calls for every
rejection, you double your chances of closing a deal.

Third, the “24” part. The formula requires you to take swift
action — within 24 hours. And as my friend Joe Vitale and others
have said, “Money loves speed.”

One more thing….

The old saying … “There is no failure, only feedback” … is mostly

You only really fail when you stop trying and give up.

Rocky Balboa states this idea eloquently here:


This entry was posted on Friday, May 18th, 2018 at 8:58 am and is filed under Success. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

17 responses about “The 2/24 formula for turning a no into a yes”

  1. Kiran Jaswal said:

    Nice post for turning a no into yes. Really Loved your idea.

  2. bk survey said:

    Burger King is the American Global chain of hamburger fast food restaurants. The Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King.

    mybkexperience |
    burger king survey

  3. aliom said:

    very nice post, i like this article share it

  4. Jon said:

    The formula requires you to take swift action — within 24 hours.
    clicker heroes hacked.

  5. telape said:

    The one who would like to eat sandwich or burger, you must be familiar with Wendy’s. This burger chain has a survey called wendyswantstoknow or Wendy’s Customer Satisfaction Survey. This survey provides the customers to give their feedback about the food and services provided by the company.

  6. amanda cerny said:

    for new click it

  7. SRK said:


  8. Gal ken said:

    I’m looking for this information. Thank you very much
    color switch and little big snake

  9. cute calendar 2918 said:

    very good formula for turning

  10. news today said:

    I read your post. It is very informative and helpful to me. I admire the message valuable information you provided in your article. Thank you for posting, again!

  11. britishassignments said:

    Do you require writing services that are inexpensive and plagiarism free? Do you wish an expert to write your paper for you? Then you have found the right website. We are here to help so hire us and let us take care of the rest.

  12. said:

    Simply awesome blog. I am really happy to inform all of you about this incredible blog post. If you want to share something about it then feel free to use this section now.

  13. Rahul said:

    thank you very much. keep sharing keep loving. keep share this

  14. Apental said:

    Everyone is looking to play a game in free time to get rid of stress. If you are also looking for a game to play and get entertainment in your free time, then you have to try the Clash of Clans. Have you played Clash of Clans? If you have played this game, then you know that it is the best game to play and enjoy. But there are some problems in the game. In this game, you have to earn resources if you want to win the game. But it is not easy to make funds in the game.

  15. FB Liker said:


  16. calendar said:

    Nice Article

  17. jack said:

    MovieStarPlanet is a game where you can have tons of fun with your best friends msp hack cheats

Leave a Reply