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Increase your email open rates

August 7th, 2018 by Bob Bly

CMO Andy Crestodina of Orbit Media produced an excellent article
recently on how to boost your email open rates.

Most people on your list getting your emails just click away
without opening them. “Open rate” is the percentage of
subscribers who do open them, ostensibly to read even the lead if
nothing else.

To boost your open rates:

1–In the from line, have the email come from both a person as
well as their company. Spell them out; do not use an email
address.

2–Use a short and punchy subject line; ideally 4 to 7 words.

3–Make sure the most important five words and phrases are in the
first sentence of the copy, as this may be all a mobile user
might see.

4–Use numbers and make them odd numbers; e.g. “7 steps” is better
than “6 words.”

5–Use words and phrases proven to increase open rates; some of
these include: special, now, get this now, get your, what,
latest, can, new, just, introduction, latest, available,
upgrade, go, offer expires Friday; and alert.

6–Use questions you are frequently asked as subject lines.

7–Use opt-in e-lists including your own. If recipients aren’t
expecting your email or did not ask for it, they are unlikely to open
and more likely to unsubscribe.

8–Make sure your email reaches the recipient; use an email
service provide that averages 99% deliverability.

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This entry was posted on Tuesday, August 7th, 2018 at 11:50 am and is filed under Writing and the Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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