Bob Bly Direct Response Copywriter Official Banner

Increase your email open rates

August 7th, 2018 by Bob Bly

CMO Andy Crestodina of Orbit Media produced an excellent article
recently on how to boost your email open rates.

Most people on your list getting your emails just click away
without opening them. “Open rate” is the percentage of
subscribers who do open them, ostensibly to read even the lead if
nothing else.

To boost your open rates:

1–In the from line, have the email come from both a person as
well as their company. Spell them out; do not use an email

2–Use a short and punchy subject line; ideally 4 to 7 words.

3–Make sure the most important five words and phrases are in the
first sentence of the copy, as this may be all a mobile user
might see.

4–Use numbers and make them odd numbers; e.g. “7 steps” is better
than “6 words.”

5–Use words and phrases proven to increase open rates; some of
these include: special, now, get this now, get your, what,
latest, can, new, just, introduction, latest, available,
upgrade, go, offer expires Friday; and alert.

6–Use questions you are frequently asked as subject lines.

7–Use opt-in e-lists including your own. If recipients aren’t
expecting your email or did not ask for it, they are unlikely to open
and more likely to unsubscribe.

8–Make sure your email reaches the recipient; use an email
service provide that averages 99% deliverability.


This entry was posted on Tuesday, August 7th, 2018 at 11:50 am and is filed under Writing and the Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

30 responses about “Increase your email open rates”

  1. erp software in dubai said:

    Great post and also very informative too. Thanks for sharing.

  2. Quickbook Online Support said:

    Such a great post and thanks for sharing with us

  3. wuxiaworld said:

    very useful info! I will apply it soon.thank for shairng with us!

  4. do my homework for me said:

    some other manner to preserve your list sparkling is by way of checking in along with your subscribers every sometimes to invite in the event that they would like to replace their facts and their options. This way, they may be reminded that they can take manage of the way they need to have interaction with you.

  5. JSC Result 2018 said:

    ndian Economic Service and Indian Statistical Service Examination, 2018. PDF icon General English. PDF icon General Studies

  6. download best apk games 2018 said:

    Hy author, Thanks for sharing this amazing article with this incredible knowledge. You should try out download best apk games 2018 here.

  7. Happy Columbus Day 2018 said:

    Thanks For Sharing, Such A Awesome Article. I mentioned some of your points here
    Happy Columbus Day 2018 THANKS Christopher Columbus Facts

  8. Ruth Simaloi said:

    I have to share this website. More indepth information.

    Ruth Simaloi
    Email Policies

  9. instagram said:

    Thank you for sharing the article! I have never thought about it, glad to find this article.
    instagram search

  10. GeekSquad said:

    GeekSquad support is the best one to provide customer service for all type of home appliance through the best technicians and experts, who resolve all your problem in just simple steps

  11. Microsoft customer support said:

    Informative post. Keep posting like this posts. for Microsoft Support, visit

  12. Nickgramz said:

    Latest PES 2019 APK 

  13. sree babu peruvala said:

    download 360 root apk and root your device for no cost

  14. rita riya said:

    I have chosen your site seeing the new topic in the post. I could see some long sheets of content in your blog. But when i have gone through your post I could not find any informative content from you. Actually, what did you mean your blog? Add some more contents points to your blog. Update your post.

  15. Dona Gilbert said:

    The post on email marketing and email open rates proved to be a real good one. The tips and tricks shared here on the page to increase email open rates was s good. Keep on sharing more and more posts like this. google chrome keeps freezing

  16. Quicken Support said:

    Hey, This is a very helpful article. I was searching the same article actually I want to learn about Email marketing and I found the best solution here..keep on doing the great work.

  17. divya said:

  18. educationbangla said:

    So useful. Thanks a lot. Visit my site

  19. JSC Result MarkSheet said:

    Hey, This is a very helpful article. I was searching the same article actually I want to learn about Email marketing and I found the best solution here..keep on doing the great work.

  20. James Lee said:

    Very well written article about increase in email opening rates.I must say you have selected a great topic to write which i like reading.I will come back to read more articles.
    gym flooring for school gyms

  21. Dwayne said:

    Wow.All the recent posts of this blog is very good and informative. I really impressed with this blog. Thanks and keep it up. playground tiles are ideal for schools, parks

  22. Kelly Miles said:

    Great post i really like it………thanks for sharing this post…….keep it up

  23. Habib Sohel said:

    Its really very nice and great.

  24. Naina choudhary said:

    My wonder and my hot parading body will give you goosebumps after you meet me. My all around conditioned and all around oversaw figure in pictures is sufficiently just to get me realize how much alluring I am.

  25. HP Printer Support said:

    The best way to contact HP Printer Support Team is to contact on our Toll-Free Number 1888 528 4888. You can also fill in your details below and we’ll get back to you with in 24 hours.

  26. QuickBooks Payroll Support Number said:

    On the off chance that your finance won’t be done effectively, you could wind up spending more than should be expected in impose penalties. As though charge penalties are insufficient torment, you will be compelled to procure an accountant since you surely require help getting things back in great order.

  27. QuickBooks Basic Payroll Support said:

    QuickBooks Payroll is produced with cutting edge programming framework and any sort of specialized mishaps can influence its capacities or demonstrate a mistake message.

  28. ayush said:

    aapko bahut bahut dhanyabad

  29. Pro Advisor said:

    Thank you so much, please keep sharing such blog.

  30. QuickBooks Payroll Support Phone Number said:

    QuickBooks Payroll is one of them. It allows you to enjoy its’ different world class versions namely online and desktop.

Leave a Reply