Bob Bly Direct Response Copywriter Official Banner

Is copywriting the most humbling of professions?

January 20th, 2017 by Bob Bly

It mystifies me how it has come to pass that so many copywriters
have huge egos.

After all, copywriting is one of the most humbling professions I
can think of.

My colleague BC explains it this way:

“So many times I have put together a campaign, launched it, and
sat back and said ‘work, damn it, WORK’ — and it did not. Very

“And by the same token, I launched what I thought was watered
down drivel — and saw it pull like gangbusters.”

Any copywriter who says every campaign is a winner and claims he
has never had any losers is either a liar, or putting out very
little work, or not swinging for the fences to beat strong

Once, I mentioned to a big-name client that I thought their top
go-to copywriter, a famous freelancer, was great.

She snorted derisively and said, “He has more losers for us than
I can count.”

Another big-name client confided in me that a legendary
copywriter they used wrote 7 promotions in a row that bombed for

Once, my client PN called me and said, “You want a laugh?”

On my recommendation, PN had called Mr. X, a famous copywriter,
because PN’s company had way too much work for me to handle

“I asked the guy what percentage of his promotions were winners,”
PN told me. “You know what he said? 100%! Ha! I sure hung up the
phone fast!”

Another famous copywriter wrote a package for a new client that
was so brilliant and creative, the client began recommending the
writer to all his cronies.

Then weeks passed, until one day, the famous copywriter got a
phone call from the client who said abruptly: “Remember that
package you did for me? Total bomb. Didn’t work.”

The copywriter was stunned … and the referrals all dried up.

By the way, all of the copywriters I am talking about here are
actually tops in the field.

The point is that even the best copywriters don’t write winners
every time.

Like Mr. X, any copywriter who says every single one of his
promotions is a home run is a liar.

And given that even the best copywriters write packages that
bomb, it is a mystery to me why so many copywriters out there
have huge egos.

If anything, being a copywriter is a humbling profession.

One day you can be king of the world, and the next week eating
humble pie.

And that’s the way it is, despite all the bragging you read by
copywriters on Facebook and elsewhere to the contrary.


This entry was posted on Friday, January 20th, 2017 at 11:26 am and is filed under Writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

82 responses about “Is copywriting the most humbling of professions?”

  1. replica watches said:

    thank you!

  2. gau said:

    Here is the game to play all the time, nba 2k18 vc is the thing you will need while playing nba games.

  3. madalin stunt cars 2 said:

    Superb website and I wanted to post a note to let you understand, “Great job”! I am glad I found this site. Your blog site has introduced me the majority of the strategies that I like. Thank you for sharing this.

    madalin stunt cars 2

  4. Protar Smith said:


  5. rita riya said:

    I could not understand what’s the main theme of your post. It seems to be null. There were only terms and short sentences. It could be more beneficial if you add some more descriptive contents to the post. Add the contents in an informative manner. Thanks for sharing the post.

  6. Status Videos said:

    Hello Guys, I would like to introduce my new website i.e Sad Status Videos

  7. Charlotte Berry said:

    If you copywriter for a residing you are a freelancer (or you need to be given that there’s an extra opportunity for growth).
    Freelancing may be something you want it to be. I use freelancing to:
    *Sharpen my edges
    *Develop new abilities
    *Be capable of taking an actual-world recommendation to my blog readers Dissertation Help UK
    *Make more money
    The question you want to ask your self is this:

  8. riya said:


  9. don said:

    your page is really Wowza live streamingimpressive for the users which are providing large collection of ideas for the readers. the good collection of these ideas makes page one of the best in the area of technology. The real collection of such ideas make the page best than others

  10. jessaminezara said:

    It is a pleasure for me to read your post,i think copy writing the most humbling profession in our society. we need to be think deeply on this .Here someone write my assignment
    the most and great writers who helps you to build your profession and get more success in your life

  11. Rachel Stell said:

    It is quite humbling especially when I work with other people who struggle copywriting. I thank the Lord that I don’t get writer’s block as much as some other writers out there!

    Rachel Stell with Elk Grove Tree Service

  12. islamic ways said:

    If you see that someone is very indifferent towards you then you can use dua. Life is beautiful when you are surrounded by people who love you and help you. And this possible if you try dua to soften someone’s heart.

    Dua to Soften Someone’s Heart

  13. jobzi said:

    Great info, Get Free Netflix and Copy Paste Jobs

  14. howk said:

    Did you ever know that How Whatsapp MAKE money

  15. DID said:

    hAVE YOU ever though that Oyo Business Model

  16. aliuya said:

    Everyone knows about how to create blogs today.

    making moneyThey are lacking behind in the knowledge of getting traffic and making money.5000 visitors
    The tips published in various blogs are not sufficient to get more than 5000 visitors daily.Still, there is something which is secret of bloggers like you (Harsh Agrawal), Darren Rowse, Jon Morrow.

    Thank you for sharing such informative blog, and specially that SEO points.Its not difficult to start new blogging website, but the most important to get visitors on that blog.
    Thanks again

  17. getlove mantra said:

    thank you!

  18. said:

    this is a good article .More than the article , I loved your enthusiasm for what you do. I am very impressed.Good luck . I will keep coming back .Thanks.

  19. Nyla Ren said:

    I agree with your opinion regarding failures. There is no guarantee that all campaigns should be a success. Only those who fail to know where they screwed up and avoid that in the future. Would love to check out some campaigns by you. ivf in kerala

  20. Tracy Wyvern said:

  21. Norton setup said:

    Very impressive blog post, I subscribed your blog for your future post. I also have some useful link to share here

  22. roman davis said:

    Copywriting is very harmful to the students future that is why most of the students in the UK are not fully satisfied except the writers of

  23. instagram font said:

    Celebrities are better at Instagram than brands because they’re celebrities, not brands. Fame obviously gives celebs an edge over companies on social instagram font. But that doesn’t mean marketers can’t learn a thing or two from them.

  24. w88ok said:

    Nice website. I recommend the site to everyone. Thanks.

  25. ashia khan said:

    this is a good article .More than the article , I loved your enthusiasm for what you do.dang ky w88

  26. bigassdds said:

    Paul, aka “The Problem Child”, is coming off an impressive KO Logan Paul fight win over former NBA star Nate Robinson in November 2020. However, this will arguably be the biggest challenge of his relatively short career to date.

  27. Ali & associates said:

    court marriage in pakistan
    court marriage in pakistan
    divorce lawyer in pakistan

  28. faisalabad said:

    sadsa dsa donline nikah service
    asd sad

    divorce procedure for overseas pakistani

    court marriage in pakistan
    court marriage in faisalabad

  29. lahore said:

    asd sad divorce lawyer in faisalabad
    criminal lawyer in pakistan
    civil lawyer in pakistan
    court marriage in lahore

  30. pakistan said:

    dsad sa da sd as nikah procedure in pakistan
    online nikah registration
    property lawyer
    divorce and khula lawyer in pakistan

  31. Alica Megan said:

    Fertility is defined as the natural capacity to conceive a child. However, fertility does not come easily to everyone. About 11% of couples will face infertility—the inability to conceive naturally after one year of unprotected sexual intercourse. best fertility clinic in kochi Fertility is not only a female health issue.

  32. Itzeazy said:

    Thank you for the post and information given in it Passport Name Change

  33. One Dasty said:

    Home Pug puppieselecting a new pug puppy or French Bulldog is a daunting task. You want one that is healthy but also comes with a pleasant personality and is adaptable to your lifestyle.

  34. McOrlando said:

    All of Pitbull AKC registration guarantee a 3 year genetic health guarantee. They have been raised in our home around small children, kittens and dogs of every size to help them develop well round personalities accustomed to daily home activates. We encourage families to ask question and to stay in contact with us.
    All puppies sold as pets will go home spayed-neutered! We also sell puppies along with breeding right. Note this will an additional fee.

  35. robert said:

  36. Best Hospitals in Kasaragod said:

    In Doctors Hospital, doctors treat your existing conditions. They also work to maximize your prevention strategies. They also strive to help you improve your quality of life, achieve your wellness goals, and support your best possible life. So it is one of the Best Hospitals in Kasaragod

  37. Wisdom Pharma said:

    Want best hair care products?. Buy from Wisdom Pharma and get high quality hair care online. Wisdom Pharma brings the best hair care products in Pakistan. Get healthier, fuller hair today.

  38. serenityb said:

  39. matka api said:

    Nice to read.
    Satta Matka API
    Matka API auto result
    Matka API

  40. Saba Khan said:

    I would thoroughly recommend this water filtration system completely.Absolutely awesome Article.l I could see how each stage works and its actually very straight forward.we are best RO plant and Industrial RO plants All in all a great.

  41. Adriel nicolas said:

    Top Gun Jacket is on trend right Now a new movie has come whose name is Maverick, has used this jacket which gives killer look So buy this now from Slim Fit Leather Jacket and enjoy 20% off use coupon code GET20

  42. Priyanka Tiwari said:

    Great post.
    NEET full form
    B.COM full form
    BBA full form

  43. ShopECS said:

    ShopECS is providing ladies court shoes in Pakistan. Check out ladies shoes online

  44. ashia khan said:

    The US Marshals Service has recently directed sales of bitcoins that were held onto throughout common and criminal procedures. The organization sold 3,813 BTC on January 22, 2018, an aggregate worth more than $40 mln as per that specific day’s swapping scale.

  45. said:

    The US Marshals Service has recently directed sales of bitcoins that were held onto throughout common and criminal procedures. The organization sold 3,813 BTC on January 22, 2018, an aggregate worth more than $40 mln as per that specific day’s swapping scale.

  46. ashia khan said:

    The US Marshals Service has recently directed sales of bitcoins that were held onto throughout common and criminal procedures. The organization sold 3,813 BTC on January 22, 2018, an aggregate worth more than $40 mln as per that specific day’s swapping scale.

  47. Chinyere said:

    I have research it for your guidance that the dupatta design in world is getting on trend so I offer you Chinyere for chiffon dupatta. to make you look aesthetic in gathering and occasions.

  48. Chinyere said:

    Chinyere is offering best bell bottom trousers online in Pakistan. Grab your latest trousers design from Chinyere for fancy outfit.

  49. Metro Shoes said:

    Metro has the best pret wear for women and girls, available from their online store.

  50. Metro Shoes said:

    Metro Shoes is offering Amazing beautiful pencil heel, So check out Metro shoes collection online.

  51. Mariyam Qureshi said:

    Great blog here! Also your site quite a bit up fast!.Absolutely awesome Article.l I could see how each stage works and its actually very straight forward.
    we are best whole house water filter and water filter
    All in all a great.

  52. Rios Cosmetics said:

    Rios is a multi-brand store that provides amazing makeup remover and makeup remover wipes. The store aims to provide satisfaction through high quality products like makeup remover wipes. Their makeup removers are perfect and just what you need Rios fulfills your every demand, with the best makeup remover kit.

  53. Shop ECS said:

    ECS is the most reliable place for you when it comes to buying sneakers shoes for girls. Our product is made with best and high quality leather material.

  54. Murphy Family Mover said:

    Murphy is here for hassle-free moving office relocation services Illinois which are affordable in Illinois and safe and secure for all moving homes or offices. We are here to give you hassle-free moving services.

  55. Jazmin Clothing said:

    Buy latest variety of Designer wear dresses for women in Pakistan. Jazmin provide best designer dresses online at reasonable prices in all over Pakistan.

  56. Rivaj UK said:

    Rivaj brings only the best cosmetics and related products like powder Foundation and liquid foundation. So, grab their liquid foundation sets today and enjoy. Their powder Foundation sets are truly unbeatable and offer a high degree of satisfaction. Rivaj offers the best makeup powder Foundations to their customers every day.

  57. Servis Shoes said:

    Welcome to Servis Online Official Store! Join us and get the best selection of shoes for men and other products. Buy online shoes for men, Sandals, Chappals, Casual Wear, Formal Wear, Sports Shoes, and Peshawari Sandals at reasonable Prices from Servis Pk. We can deliver in all Metro cities across Pakistan, like Lahore, Karachi, and Islamabad.

  58. gil12 said:

    best Shisha in Dublin offers you a wide range of shisha with flavourful drinks to go with it. Bring in your friends and family and enjoy the secluded atmosphere we offer you. We are offering amazing deals on drinks and shisha combos throughout the week.

  59. carls12 said:

    Cloud Engineer to build the mission-critical software that powers some of the world’s most successful companies. We solve their business problems through agile and cloud-native software innovation. They choose us because we offer the cutting-edge talent they need to change faster, easier, and more profitably; but they stay with us long term because we deliver every time.

  60. Fuentes de Instagram said:

    Thanks for Sharing
    i Read your Post it is amazing.Thank You for Sharing This Amazing and help full content.. I love to Share this post on my Facebook Profile .

  61. Oxeltech said:

    Embedded software development services involve the creation and programming of software that is embedded in electronic devices, such as microcontrollers, sensors, and other electronic components. These services are typically offered by specialized firms that have expertise in electronic engineering and software development.

  62. BSNS Consulting said:

    BSNS Consulting is the premier digital marketing agency Islamabad. Our expert team leverages the latest digital marketing strategies and tools to help businesses in Islamabad reach their target audience, generate leads, and increase brand visibility.

  63. Emma Harriet said:

    Me gusta mucho el diseño y el diseño de su sitio web. Es muy agradable a la vista, lo que hace que sea mucho más agradable para mí venir escorts Buenos Aires aquí más a menudo.

  64. Dropwarez said:

    Unlock a world of e-commerce triumph through our selection of successful Shopify dropshipping stores. These pioneers of the industry have conquered challenges, embraced innovation, and carved out their spaces as leaders in the competitive world of online retail.

  65. BabyBoxShop said:

    Our baby gift baskets are the epitome of joy and convenience, packed with a delightful mix of essential items and adorable keepsakes. Each basket is carefully arranged to cater to the needs of the little one, providing comfort and happiness. Whether you’re looking for a gender-specific or unisex option, our baby gift baskets make the perfect present for baby showers, birthdays, or any special occasion.

  66. Company Contact Detail said:

    You write well I really like what you write.

  67. Digital India said:

    wonderful information which I am looking for for a longer period of time.
    free nebsit computer education/

  68. Uidai Online Aadhaa Card said:

    Thanks for sharing this blog as it is too helpful for me.

  69. Mobile Number said:

    Your posts has very useful for me. I’ll save it to reference.

  70. Tiptop-Einrichtung said:

    friseurstühle are the chairs available for clients in a hair salon. They are designed to be comfortable and allow the hairdresser easy access to the client’s hair.

  71. CAvpshost said:

    When it comes to affordable VPS hosting for Windows, we’ve got you covered. Our cheap VPS hosting windows solution provides a reliable and efficient environment for your Windows-based applications and websites. Enjoy the flexibility and control of a virtual private server without breaking the bank. Experience top-notch performance, lightning-fast speed, and seamless scalability—all at an unbeatable price.

  72. BSNS Consulting said:

    Social Media Agency Pakistan, BSNS Consulting understands the power of social media in modern business. We craft compelling social media strategies that drive engagement, build brand loyalty, and foster meaningful connections with your audience. Elevate your social media presence and stay at the forefront of your industry with our expert services.

  73. Vallee Real Estate said:

    Discover exquisite Lake Como Houses for Sale. Explore a range of charming houses for sale, offering breathtaking views of the serene lake and the surrounding Italian countryside. Your dream home by the water awaits in this picturesque destination.

  74. Vallee Real Estate said:

    A New Westminster realtor is a professional real estate agent or agency specializing in properties in the city of New Westminster, British Columbia, Canada. They assist buyers and sellers in navigating the local real estate market, offering their expertise in property transactions.

  75. Green LED said:

    Nice knowledge gaining article, this post is really the best on this valuable topic. 5651AGG LED 5651BGG 5-digit 5561AGG 7-Segment 5561BGG Display

  76. LED Green Display said:

    I wanted to leave a little comment to support you and wish you a good continuation. 5651AGG LED 5651BGG 5-digit 5561AGG 7-Segment 5561BGG Display

  77. Vallee Real Estate.. said:

    Welcome to this new Westminster townhouse for sale , offering a perfect blend of modern living and historic charm. With its prime location and well-designed interior, this property is sure to capture your heart.Nestled in a sought-after community, this property offers a harmonious blend of comfort, convenience, and contemporary design, making it an ideal place to call home.

  78. CryptonewzHubs said:

    As a vibrant and all-encompassing online community for cryptocurrency and tech aficionados, cryptonewzhubs arises. This cutting-edge tech site is committed.

  79. insectkillerracket said:

    Discover the perfect blend of softness and strength in WBM premium tissue rolls and tissue paper in Pakistan. Ideal tissue paper for everyday use or special occasions, find the perfect tissue roll price in Pakistan to meet your needs at competitive prices at WBM.

  80. tissue said:

    Discover the perfect blend of softness and strength in WBM premium tissue rolls and tissue paper in Pakistan. Ideal tissue paper for everyday use or special occasions, find the perfect tissue roll price in Pakistan to meet your needs at competitive prices at WBM.

  81. Ginkgo Retail said:

    Ginkgo Retail introduces its International Multi Sale Channel Software, a powerful tool facilitating seamless expansion into global markets. This sophisticated software transcends borders, offering effortless integration across diverse international platforms. With intuitive features and centralized management, it simplifies operations while unlocking unparalleled outreach opportunities worldwide. Our software ensures a cohesive presence across continents, enabling businesses to scale and thrive on a global scale. Embrace a world of possibilities with Ginkgo Retail’s International Multi Sale Channel Software, your gateway to effortless international sales management and growth.

  82. Timothy said:

    Whether copywriting is the most humbling of professions is subjective and can vary depending on individual experiences and perspectives. Copywriting involves crafting compelling and persuasive content to communicate messages effectively. While it can indeed be humbling due to the constant need for creativity, adaptability, and the potential for critique, whether it is the most humbling profession overall is open to debate. Many professions require humility, whether in facing criticism, understanding from mistakes, or continually refining skills, and what is most humbling can differ from person to person based on their unique journey and challenges within their respective fields.

Leave a Reply