Is freelance copywriting becoming a commodity?
April 27th, 2018 by Bob Bly
Subscriber DC, an experienced copywriter, writes:
“The market has changed quite a bit over the past 4-5 years for
freelancers. With the growing popularity of sites like Upwork and
Freelancer.com, and the flood of freelancers entering the market,
freelancing is in danger of becoming a commodity over the next
5-10 years.”
DC wants to know whether I agree. Answer: Well, yes and no. Let
me explain…..
First, yes to the fact that the market today is different — the
main change being there are so many more freelance copywriters
working today.
Contrast that to when I started freelancing in 1982, when often,
when a prospect called me, I was the only freelance copywriter
they could find.
Their choice was (a) write it themselves, (b) hire a small ad
agency or PR firm, (c) or me.
For a time, I was, as far as I could see, the only freelance
copywriter serving my niche — which back then was industrial
marketing — which gave me a huge advantage, as did my being an
engineer.
Today there are many copywriters out there with engineering
backgrounds. And just many more altogether.
That being said, copywriting is already a commodity in some
markets — and yet will probably never be a commodity in others.
Copywriting is a commodity in any market where copy is either (a)
not a critical factor determining marketing success or (b) the
copy does not generate measureable response and tangible results.
This would include much of the advertising for local small
businesses as well as bigger companies that focus on either
branding or image advertising.
The reason copywriting is a commodity in these markets is that,
well, everyone today writes or thinks they can.
And when you can’t quantitatively measure the sales produced by
copy, it is difficult to prove that your copy is better than
someone else’s — hence, it is seen as a commodity.
On the other hand, copywriting is unlikely to become a commodity
in areas where it (a) is a major factor in determining marketing
success, (b) generates a tangible response (e.g., inquiries,
orders) that can be precisely measured down to the penny, and (c)
produces a positive ROI, so it is seen as a profit center and not
a cost center.
This would include most of the world of direct marketing: direct
response TV and radio, magazine and newspaper advertising, direct
mail, online sales letters, video sales letters, and
autoresponder email series.
Within direct response, long-form freelance copywriters have
traditionally been paid more and earn more than short-form
copywriters, based on the fact that there are fewer people who
can do long-form well.
And by well, I don’t mean beautiful writing or creative. I mean
beat the client’s existing long-form control.
This entry was posted on Friday, April 27th, 2018 at 10:09 am and is filed under Writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
April 27th, 2018 at 11:13 pm
It can be great opportunity for all those love this sims mobile cheats
May 2nd, 2018 at 10:10 pm
I’m agree with your opinion. You wrote a great blog with detailed examples. torrents
May 5th, 2018 at 1:10 am
Things are very open and intensely clear explanation of issues. was truly information. Your website is very beneficial.
May 13th, 2018 at 10:24 am
Thats fine, thank you.
May 14th, 2018 at 6:31 am
Dawson says there is cash to be produced using changing over your back inventory into a digital book, distributing an iPad magazine, or beginning a hyperlocal announcing venture, which could draw in financing. If you want help in assignment writing task visit here | http://www.assignmentbay.co.uk
May 14th, 2018 at 10:18 am
This is really interesting info
May 15th, 2018 at 10:22 pm
Thank you for sharing the information! The idea of changing battery sounds better than waiting for the battery to recharging.
run 3 cool math
May 18th, 2018 at 6:56 am
To download paid apps for free a Getapk market apk download is a perfect destination.
May 19th, 2018 at 12:09 am
hi. Really in this article is good information .
ISO 9001 in Oman
OHSAS 18001 Certification in Qatar
May 20th, 2018 at 4:51 am
The products sold by the tell tractor supply company are Clothing & Footwear, Dog, Cat & Pet Supplies, Trailers & Accessories, Lawn, and Garden Supplies, Propane & Heating Supplies, Tools & Gun Safes, Fencing, Welders & Welding Supplies, Lawn Mowers & Power Generators.
May 22nd, 2018 at 3:37 am
Getting academic help from expert services is actually beneficial for students. It offers quality content at the best rates in time to boost your academic performance. There are a lot of similar services available online and choosing one that fits your needs could be a little difficult. photo clipping service
June 5th, 2018 at 10:03 am
Dollar General is an American store which strives to make shopping hassle-free for its customers.
dgcustomerfirst |
dgcustomerfirst.com
August 7th, 2018 at 5:26 am
also check it GetApk market Download
August 20th, 2018 at 3:25 pm
The dgcustomerfirst.com products of the Dollar General are Clothing, cleaning supplies, home decor, health & beauty aids, pet supplies, toys, seasonal items, and grocery.
August 30th, 2018 at 4:35 am
Copywriting is a commodity in any market but I think the copy does not generate a measurable response and tangible results. Different people have a different opinion on this topic. Anyways it’s nice to read there.internet explorer not responding
October 7th, 2018 at 4:47 am
The main change is there are so many more freelance copywriters working today but is really harmful to us.
October 9th, 2018 at 5:23 am
Really such a amazing post dear.
November 26th, 2018 at 6:20 am
How to easily download https://newyearwallpapers2019.xyz/ for free
January 10th, 2019 at 10:55 pm
That pasta dish in your photos looks like heaven, by the way!Interesting and you have very nice way of expressing the article. run 3 cool math
April 17th, 2019 at 7:01 am
thank you very much
downloadbyme.com
June 2nd, 2019 at 3:01 pm
A lot of game in the market. Download winning eleven 2012 warkop android. You should download it.
There are lots of special schools in lagos state. Such school care for the children with behavioural and learning difficulties. The school are wonderful.
Everybody should enroll their children in best secondary schools in Lagos
June 11th, 2019 at 5:35 am
Stuff is first to tread wherein no different generation magazines think to tread.
July 15th, 2019 at 4:52 pm
This is very good and interesting info.
this year hsc result published by 17 july 2019. click the hsc result 2019 and seen your result….
July 16th, 2019 at 7:56 am
brain injury lawyer
hernia mesh laywer toronto
Insurance laywer toronto
<mississauga car accident lawyer
July 26th, 2019 at 12:10 pm
I really appreciate your article. Keep blogging and Thanks a lot for sharing. it is very informative and helpful for everyone. thanks again.
bangla sad sms wishes
bangla birthday sms wishes
bangla sad sms shayari
September 4th, 2019 at 9:29 pm
I really appreciate your article. Keep blogging and Thanks a lot for sharing. it is very informative and helpful for everyone. thanks again. subho mahalaya sms wishes in Bengali
September 15th, 2019 at 6:54 am
Nice Post. Its very attractive. I support it. Thank Premer kobita
September 19th, 2019 at 5:00 am
Nice..Navartri Garba Download On MyMp3Song
September 19th, 2019 at 9:48 am
<a href="https://www.kasbablog.in/2019/09/worldfree4u-free-download-300mb.html"Worldfree4u- All Quality And All Size Free Dual Audio 300Mb Movies Download.
September 23rd, 2019 at 8:08 pm
It was wondering if I could use this write-up on my other website, I will link it back to your website though. Great Thanks.
September 25th, 2019 at 5:52 am
very nice article and thanks for this information new bangla sms
September 25th, 2019 at 4:23 pm
very nice
October 2nd, 2019 at 10:22 am
i really like the articles and your work ihelper
October 4th, 2019 at 4:10 pm
That’s really interesting Thanks for sharing this page.
October 15th, 2019 at 9:08 am
best anime community website
November 1st, 2019 at 7:10 am
Thanks for sharing this..! This will be really helpful for us.
November 25th, 2019 at 1:10 am
Stuff is first to tread wherein no different generation magazines think to tread.
December 7th, 2019 at 9:21 pm
First of all congratulations on this post. This is really awesome. Great posts that we can sink our teeth into and really go to work. Your blog post is decent and meaningful for new users. A title is very unique and content is powerful to attract the audience directly. Continue to write this type of article in the future for us. I have also written a article on How To Use Word Counter To Know The Ideal Length Of Blog Post happy birthday
December 23rd, 2019 at 5:38 pm
Manage your security across multiple devices, with any Webroot product. Smarter protection that stops threats in real time to secure businesses and individuals wherever they connect.
December 23rd, 2019 at 5:43 pm
Webroot SecureAnywhere Antivirus is more than antivirus software. It is antimalware. It stops the viruses and worms that exist in order to infect other computers, but it also protects you during web surfing sessions by blocking harmful websites.
December 23rd, 2019 at 5:45 pm
Activate McAfee retail card now. Redeem your crucial 25-digit code on McAfee.com/activate and Download McAfee.
McAfee.com/activate helps to activate any McAfee products for PCs, MAC, or other devices. McAfee download setup you can download and activate product key.
Activate McAfee IS Retail card now. Redeem your 25-digit code on McAfee.com/activate. McAfee Antivirus, McAfee Livesafe, McAfee Total Protection, etc
January 4th, 2020 at 9:49 am
First of all congratulations on this post. This is really awesome. Great posts that we can sink our teeth into and really go to work. Your blog post is decent and meaningful for new users. hdfriday A title is very unique and content is powerful to attract the audience directly. Continue to write this type of article in the future for us. happy birthday in bengali I have also written a article on How To Use Word Counter To Know The Ideal Length Of Blog Post Bengali movie
January 17th, 2020 at 12:44 am
Great explanation. I read somewhere else that no follow links do carry trust flow. Such as links from Wikipedia. Do you have an opinion on those? Thanks!
January 17th, 2020 at 3:39 am
Very interesting and informative article thanks.
February 28th, 2020 at 2:39 am
Thank you for posting such a great article! I found your site perfect for my needs. It contains interesting and useful posts for me. Please continue to uphold. Thank you for this great article.
February 28th, 2020 at 5:49 am
Hotmail Poczta
March 7th, 2020 at 12:24 pm
Nice Article,,Web For You
April 6th, 2020 at 2:38 pm
very nice good post
https://eskisehirsogutma.com/
May 9th, 2020 at 2:51 am
There are some best engineering courses list after 12th science for the students to make the best career for the future and to learn which engineering course the best for a bright future.
May 15th, 2020 at 2:05 pm
Candy Crush has never been an old game because it has always been renewed by King and adds a lot of mechanisms to make players feel attractive
May 23rd, 2020 at 1:22 am
very nice
https://eskisehircilingir.com.tr/
August 22nd, 2020 at 9:46 am
Before you can install it on your phone you will need to make sure that third-party apps are allowed on your device.GBPlus.co
November 16th, 2020 at 1:42 am
https://www.google.pl/url?q=https://www.cybersuggest.com
https://www.google.com.au/url?q=https://www.cybersuggest.com
November 16th, 2020 at 1:43 am
http://images.google.ch/url?q=https://www.cybersuggest.com
https://www.google.cz/url?q=https://www.cybersuggest.com
November 16th, 2020 at 1:43 am
https://www.google.be/url?q=https://www.cybersuggest.com
http://maps.google.se/url?q=https://www.cybersuggest.com
November 16th, 2020 at 1:43 am
http://images.google.dk/url?q=https://www.cybersuggest.com
https://www.google.com.sg/url?q=https://www.cybersuggest.com
November 16th, 2020 at 1:44 am
http://maps.google.com.sg/url?q=https://www.cybersuggest.com
http://maps.google.pt/url?q=https://www.cybersuggest.com
November 24th, 2020 at 9:46 am
https://anupranito.com/
December 14th, 2020 at 6:15 am
Thank you for sharing https://www.updatedcelebrities.com/juli-anne-julianne/
December 14th, 2020 at 6:19 am
Very informative article. https://www.updatedcelebrities.com/lena-kitsune-spooky/
December 27th, 2020 at 5:02 pm
Very interested article
January 25th, 2021 at 8:03 am
Very good article.
Goutam Budha, “Etc Balgla” Bengali Blog
February 16th, 2021 at 3:45 am
I Really Loved this post. This is very infomative Post. Keep updated More. Do you want to Buy Ahram? Ahram for ladies in Lahore
with free shipping and cash on delivery
March 21st, 2021 at 10:59 am
https://thopapk.com/
the best app to watch alots
March 21st, 2021 at 11:00 am
https://thopapk.com/
the best app to watch allots of the day that make you own
March 21st, 2021 at 11:00 am
https://thopapk.com/
the best app to watch allots of the day that make you own
April 23rd, 2021 at 12:22 am
asdas d asd sad s
court marriage in pakistan
court marriage in pakistan
April 23rd, 2021 at 12:22 am
asd as da sd sad
online nikah service
divorce procedure for overseas pakistani
April 23rd, 2021 at 12:23 am
as d asd as d s
court marriage in faisalabad
court marriage in faisalabad
April 23rd, 2021 at 12:24 am
as d asd a sd sa d
criminal lawyer in pakistan
civil lawyer in pakistan
April 23rd, 2021 at 12:24 am
adsad sa d sa
court marriage in lahore
online nikah service
April 23rd, 2021 at 12:25 am
asdsa das d sad
corporate lawyer in pakistan
property lawyer in pakistan
April 23rd, 2021 at 12:26 am
adsad sad
court marriage in pakistan
online nikah registration
April 23rd, 2021 at 12:30 am
as d as d sa
divorce and khula lawyer in pakistan
children custody lawyer
May 2nd, 2021 at 3:07 am
Best Paramedical Courses after 12th Check Here for more details:- https://www.vidhyaa.in/blog/list-of-paramedical-courses-after-12th
May 8th, 2021 at 5:10 am
Yes of course freelance copy writing become a commodity and demand copy writing is increased day by day. By the check out our collection of freelancing whatsapp group links: https://whatsapgroupslink.com/freelancing-whatsapp-group-links/
May 8th, 2021 at 5:21 am
https://www.dl-thoptvapk.com/ is the official website of thop tv.
If you want to download thop TV APK from an external source please visit here
https://apkpot.com/apps/thoptv-apk-new-update-free-download/
May 8th, 2021 at 5:24 am
Mi Flash Tool
https://www.mygsmtech.com/tool/download-xiaomi-mi-flash-tool/
Miracle Box Setup
https://www.mygsmtech.com/tool/download-miracle-box-latest-setup/
Mi Account Unlock Tool
https://www.mygsmtech.com/tool/download-mi-account-unlock-tool/
May 11th, 2021 at 8:46 am
Nice post.
May 11th, 2021 at 8:47 am
Excellent.
May 11th, 2021 at 8:49 am
https://yuzuemulator.com
May 11th, 2021 at 8:50 am
https://offlinesetups.com
May 22nd, 2021 at 4:23 am
I have visited your site very first time, its so brilliant.
June 11th, 2021 at 1:41 am
We are dedicated to the breeding of the finest quality, sweet-tempered rough-coated pug puppies at the most reasonable prices. We take great pride in the feedback received from purchasers of our puppies that their puppies have grown up to be very social and friendly adult dogs. This provides us with the necessary incentive to continue breeding these wonderful, loving and loyal companions.
https://pugslandbreeder.company.com
June 11th, 2021 at 10:09 am
Current on shots, deworming, flea treated, health certificate, genetic health guarantee, and AKC registration papers. All new families are required to sign a contract that includes a basic health guarantee and a 3 year genetic health guarantee. They have been raised in our home around small children, kittens and dogs of every size to help them develop well round personalities accustomed to daily home activates. We encourage families to ask question and to stay in contact with us.
https://pitbullbreeder.company.com
June 21st, 2021 at 10:18 pm
Throughout the years, I often had one, two, or three exotic kittens and the occasional litter of gorgeous Bengals, Servals, Savannah and Caracal kittens. Because I worked full time as a pediatric ICU nurse and was raising my children, I did not have the time or the financial resource to devote to starting my own exotic kittens program. For years, my family encouraged me to pursue my dream and develop my own line of Exotic kittens. Finally, the bills were paid, and I had the time and energy to chase my dream with Rick by my side. Hence, we are now a Certified Breeder with the CFA known as uptown Exotic Kittens!
June 22nd, 2021 at 11:53 am
Nice information good website thanks!
June 25th, 2021 at 4:11 am
Thanks for the useful information. Also share with my blogs
https://gbplus.net/ and https://gbplusmod.com/
June 29th, 2021 at 3:30 pm
Merci pour le grand contenu monsieur. Je partagerai aussi avec mes amis et encore une fois merci beaucoup.
CLIQUEZ ICI : 100+ Bon jeudi – Jeudi Images, photos et Salutations
July 9th, 2021 at 2:36 am
Find nearest hopital in the vicinity
July 9th, 2021 at 11:13 pm
Best overclocking software on the internet
July 21st, 2021 at 5:35 am
hey, welcome guys on this article stumble guys mod apk in this post we have shared the latest version stumble guys mod lots of unlocked features like emotes /diamonds/coins/skins stumble guys mod apk unlocked everything
July 28th, 2021 at 3:58 am
link text
August 18th, 2021 at 7:19 am
Nice information good website thanks!
September 20th, 2021 at 3:12 am
If you want to watch live tv, movies and much more for free on your Android gadget? then try this apps.
Download Pikashow
https://apkpot.com/apps/pikashow-app-latest-1-1/
Download GHD Sports APK
https://apkpot.com/apps/ghd-sports-apk-latest-1201/
Download Thop TV Pro
https://apkpot.com/apps/thoptv-apk-pro/
September 20th, 2021 at 3:14 am
Download MTK USB driver for All MTK Based Android devices. https://www.allmobitools.com/download-mtk-all-usb-drivers/
All In One FRP Tools
https://www.allmobitools.com/download-all-in-one-gsm-flasher-tools/
September 20th, 2021 at 3:14 am
Download Pikashow app for Android
https://apkplanet.net/app/pikashow/
HD Streamz APK Download
https://apkplanet.net/app/hd-streamz-app-aug-2021/
September 27th, 2021 at 12:22 pm
I think this is much better info for me thank you admin.
October 6th, 2021 at 11:48 am
Nice post, thanks for sharing. I would love to visit again your site.
October 6th, 2021 at 1:57 pm
great article keep it up
October 6th, 2021 at 1:58 pm
nice post keep it up
October 7th, 2021 at 12:24 am
Nice post. Thanks for sharing.
October 10th, 2021 at 11:55 am
Thank you for sharing this. It was helpful. Keep sharing such things.
October 14th, 2021 at 8:49 am
Sneakers for Women:
Shop best quality Casual Shoes and Sneakers for women from Ndure Shop from a wide range of colours and styles, available exclusively at Ndure Ndure Women s Casual Shoes and Sneakers are made from best quality materials, with soft sole Style a chic look in Ndure Shoes At Ndure, we have fashion for every one of You.
Heels Shoes for Women
Shop best quality fancy heels shoes for women and pencil heels from Ndure Shop from a wide range of colours and styles, available exclusively at Ndure. Ndure Women s fancy heels and pencil heels are made from best quality materials, with soft sole Style a chic look in Ndure Shoes At Ndure, we have fashion for every one of You.
Sports shoes for girls
Shop from a wide range of sports shoes for girls from Ndure. Shop from a wide variety of Girl’s chappals, sandals, sneakers, sports wear, loafers, slipons and boots from Ndure. Our shoes are made from best quality material that is durable. Shop from a wide range shoes color and style. At Ndure, we have a fashion for each one of You.
October 23rd, 2021 at 12:51 pm
Zombie Catchers MOD Apk (Unlimited Money MOD) Free Download For Android under here you easily play this game and use unlimited coins, upgrade till MAX. This is awesome for new guys here you can download the official apk it is 100% safe, and this Zombie Catchers is amazing now enjoy. Here you got its working hurry up guys.
Zombie Catchers mod apk
October 28th, 2021 at 1:31 pm
Thank you. I authentically greeting your way for writing an article. I safe as a majority loved it to my bookmark website sheet list and will checking rear quite than later. https://www.yadong.biz
November 12th, 2021 at 4:51 am
Download and install the Typhoon live TV app from our official website. It is easy to use and you can enjoy a lot of TV channels on this one App.
November 12th, 2021 at 10:07 am
NDURE offers you a wide range of t-shirts online for Men’s fashion. Now when you enter our website, you can find what you want to buy by clicking on our t-shirts, our t-shirts are made of pure fabric that sets you apart, so don’t wait and buy our shirts online.
Buy online Latest fashion trousers for men from Ndure. Fast Shipping.
From Ndure buy comfortable women training shirts at affordable price. Fast Shipping.
From Ndure buy online the latest fashion men sports tracksuits. Fast Shipping.