Bob Bly Direct Response Copywriter Official Banner

What to do when your client wants more than just the copy

December 9th, 2016 by Bob Bly

Subscriber JA writes, “I am finding clients who say they want a
copywriter, and then ask for additional services such as design
and web development, including programming. How do you sell them
on just the writing aspect that they need first and foremost?”

I do three simple things that solve the problem easily and

First, I send them a link to my FAQ page where it states the

“Q: What if I need graphics, not just the copy? Do you work with
an artist?”

“A: I work with the best direct-mail artists and web designers in
the world, but it’s not a package deal. After you hire me, I’ll
give you some recommendations on the right artist for your job
and you can come to terms with him or her on your own. I can also
work with your artist or web developer, if you prefer. Either way
is fine with me.”

I stole this language from Richard Armstrong. We are in essence
saying, “We can get you the other parts of the project you need,
but we don’t act as an ad agency or manage the project for you.”

Second, I make it easy for the client to find vendors who can
provide whatever they need that I don’t do — by posting a vendor
directory page on my site:

When a client asks “What will a mailing list or design for my web
site cost?” I don’t go out and get a quote from the vendor. I
point the client to the vendor’s page link above — and tell them
they have to contact the vendor directly to get the pricing.

Third, after all this, there will still be a few clients who will
only hire you to write their copy if you also act as a full-service
agency and deliver the entire package.

In such situations, you can say one of two things: Yes. Or no.

If you are in such demand as a copywriter that you have many more
potential clients than you can handle, then sticking by your
guns, saying you write copy only, and refusing to provide full
agency services is easy.

That’s the option I have chosen: fill my lead pipeline to
overflowing so I only have to take the jobs I want. And projects
where the client wants me to “do the whole thing” are jobs I do
not want. So I turn them down.

On the other hand, if you are hungry and need the work, turning
away good assignments from clients who demand a turnkey service
is more difficult, and you may choose to give them what they
want. It’s up to you.


This entry was posted on Friday, December 9th, 2016 at 11:43 am and is filed under Writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

70 responses about “What to do when your client wants more than just the copy”

  1. Shirley K. Graves said:

    If the client needs more than just a copy then it’s well and good to increase the business i feel. So that they can able to handle the web developing and programming with all the tactics as per blogs suggestions.

  2. kiran mohan said:

    client more than just a copy

  3. mohan rao said: for free online books

  4. spider solitaire said:

    Hey here i am with best website spider solitaire free online games. These games are of cards can be played eaisly at all levels. also you can increase your patience. At least try at once.

  5. rolex replica said:

    thank you!

  6. me said:


  7. me said:


  8. Miya said:

    Interesting to read this article and here the 7 thoughts are shared related to the topic that “What To Do When Your Client Wants More Than Just The Copy”.I think it will be a good sign for the development of the business and this is because the quality of the work will be satisfied to the computer is slow

  9. sheen said:

    Hope this piece of information might be useful for all those who are reading this. I think you did a good job by this article as I don’t so much of information from it. Since I am interested to know more, share additional data at the earliest. Thank tech support

  10. rita riya said:

    I have chosen your site seeing the new topic in the post. I could see some long sheets of content in your blog. But when i have gone through your post I could not find any informative content from you. Actually, what did you mean your blog? Add some more contents points to your blog. Update your post. a-dentalcenter com

  11. shiv said:

    MyPay Login. Username. Password. Forgot Password … There is an Android Application available for MyPay. Would you like be directed to the Play Store to … mypay

  12. sumanq said:

    This is interesting! I enjoyed reading your great post free gift card generator and free gift code generator and free gift card generator

  13. Alisa said:

    i like all the content articles, cool math games johny upgrade
    I really cherished

  14. NinDa said:

    I wanted to thank you for this great cool math games parking fury

  15. Brian koushik said:

    thank you! Brian soft global services is a Best PHP Training Institute in Kolkata since 2011 and we are also leading web design and Digital Marketing company in Kolkata. Now Kolkata is growing in terms of the IT industry Click Here for more information PHP Training Institute in Kolkata?

  16. Lalit Kaushik said:

    thank you for sharing this wonderful article with us.
    if anyone wants to learn and hire the best web development company in India please must read this article.

  17. downloadbyme said:

    this is an amazing blog post article. what is rootkits

  18. Programming language said:

    Es blog me computer science se related post update karta hu ye post aapke liye bhut usefull hogi plz check it
    Programming language

  19. learn c language said:

    Amazing post surely help many people.Thanks Author’learn c language’In this page, I will provide you detailed knowledge of c language with example and with their proper explaination.Read more..

  20. kovadiya Salma said:

    thanks for sharing Wonderful Information Helps Me A lot.Pharmacy app development

  21. vex 3 said:

    The information you share is great and useful to me and many others. It is closely related to my work and has helped me grow.

  22. jone said:

    17+ Best Useful CSS Tricks for Designer [ultimate]

    A web designer enhances the beauty of a website. Websites are created with his hand-made CSS code.

    The role of a web designer is immense to create a website. A web designer’s thought process to enhance the design of a website beautifully puts all the beautiful ways of the website together only with his hands.

    learn more…

  23. Chris Nolan said:

    Thank you for sharing! It was a great read! Anyway any one here from Singapore? Have you heard of this two very potential new property launches?

  24. Twan Grey said:

    Copywriting isn’t simply writing. It is the manner of writing advertising promotional materials. Good copywriters are hard to find and solicited after, but some aptitude for writing and concepts should be there. It is one of the most profitable skills. cbd clinical trials

  25. Ryan B Abraham said:

    Thanks for sharing the valuable information. Copywriting is the act or occupation of writing the text for the purpose of advertising or other forms of marketing. Wireless Booster Copywriting isn’t simply writing. Anyway, I like your post and keep sharing this kind of information.

  26. Tracy Wyvern said:

  27. ajay said:

    nice article
    well written article.. The book is well written and it is based on fiction..
    core java topics
    how jvm works
    learn programming

  28. AC TREE EXPERTS said:

    nice post
    professional tree removal services in West Chester PA

  29. One Dasty said:

    Home Pug puppies aecting a new pug puppy or French Bulldog is a daunting task. You want one that is healthy but also comes with a pleasant personality and is adaptable to your lifestyle.

  30. McOrlando said:

    All of Pitbull AKC registration guarantee year genetic health guarantee. They have been raised in our home around small children, kittens and dogs of every size to help them develop well round personalities accustomed to daily home activates. We encourage families to ask question and to stay in contact with us.
    All puppies sold as pets will go home spayed-neutered! We also sell puppies along with breeding right. Note this will an additional fee.

  31. robert said:

  32. selenakale said:

    Looking forward to you sharing more information, I have been looking for it for days.
    driving directions

  33. Wisdom Pharma said:

    Wisdom Pharma offers you all the best selfcare products in one convenient place, such as their skin glow creams. So, buy from Wisdom Pharma and get the best serums for glowing skin online.

  34. Bridal dress said:

    Jazmin offers an amazing collection of ladies bottom wear such as capri trousers designs. Grab these stylish and trendy bottoms online today from These women’s bottoms are sure to bring attention and improve your wardrobe. Jazmin offers the best bottom wear in Pakistan.

  35. Yash said:

    This is a very good article and very helpful. I will suggest you to visit TamilYogi, If you are interested to read articles related to entertainments. This article helped me with many sides. Ayurveda is a very good thing from India.

  36. taaw wwosao said:

    thank you for sharing
    best blog

  37. john muller said:

    thank you for sharing the article. Freightliner Cascadia Straight Truck about information visit here.

  38. matka api said:

    Very nice article.
    Satta Matka API
    Matka API auto result
    Matka API

  39. Kishore Kumar said:

    Ik Vaari Tak Le Lyrics from Bichhoo is sung by Sunidhi Chauhan and Harry Anand. Ik Vaari Tak Le song lyrics are written by Sameer while its music is given by Anand Raj Anand.

  40. Chinyere said:

    Best Pakistani casual dresses are offers by Chinyere to improve your wardrobe. Buy ladies dresses Pakistani from Chinyere to look elegant in every functions.

  41. Chinyere said:

    Chinyere is offering best ladies trouser design for women. Visit our website to make your outfit fashionable and trendy.

  42. Jazmin said:

    Buy Women dress from Jazmin clothing brand to make your outfit fashionable. The price is cost-effective and design are very elegant.

  43. Rivaj UK said:

    Rivaj brings amazing cosmetic products like Face Powder and glamorous face powder related products So, grab their glamorous face powder today and enjoy Their Face Powder products are truly unbeatable and offer a high degree of satisfaction Rivaj offers the best face powder online to their customers every day

  44. ShopECS said:

    ECS provide best perfumes in Pakistan which are so cost-effective and best quality product. Visit ECS to get your favorite aromatic

  45. Lois Corcoran said:

    I am finding clients who say they want a copywriter and then ask for additional services such as design Contact us.

  46. Steven Boswell said:

    If that’s the case, let them know what you can do and quote them a price. If they’re happy with your services, they’ll be more likely to use you again in the future…

  47. james gist said:

    Do you know what students are most afraid of? They are Exams. And it is because students have to fail at it to excel at it. And that is the reason why it is such a bad topic for students. But if you have to submit an Exams in the next week then don’t worry. And that is because Top Exam Grades can help you with all your academic troubles. Not just that but we would make sure that you get to enjoy unbelievable good grades. Top Exam Grades has been providing the Best Exam Writing Service in the United States for over 10 years. And it is the reason why over 12000+ students rely on Top Exam Grades.

  48. Rivaj UK said:

    Maintaining a well-groomed beard is a skill that necessitates the use of the proper tools This non greasy, lightweight beard growth oil conditions the hair, leaving it silky and smooth while also leaving your beard smelling amazing Every day, it helps you feel and be your best self-Highlights Removes Beard Flakes Softens Beard

  49. Ndure Shoes said:

    Get high quality branded shoes for men from Ndure today and style up for the summer.

  50. Rock said:

    thank you for sharingbest blogReferral Codes & Fantasy Apk

  51. Rivaj UK said:

    Rivaj brings only the best cosmetics and related products like powder Foundation and liquid foundation So, grab their liquid foundation sets today and enjoy Their powder Foundation sets are truly unbeatable and offer a high degree of satisfaction Rivaj offers the best makeup powder Foundations to their customers every day

  52. Referral Codes said:

    thank you for sharingbest blog

  53. Fantasy apk apps said:

    thank you for sharingbest blog

  54. BSNS Consulting said:

    With our bookkeeping services, we handle all aspects of financial management, including recording transactions, maintaining ledgers, reconciling accounts, and generating financial reports.

  55. friseur stuhl said:

    Nageltisch is a manicure table for nail technicians, which is designed to help capture the mess and odour created by filling nails, as well as comfortably accommodate your clients with space for legs and feet. The table has four arm rests: two on either side of the technician’s chair, one on each end and one in the middle so you can rest your elbows on them while working.

  56. valleerealestate said:

    Find your ideal realtor ca new westminster with Valleerealestate. As trusted Realtors, we are well-versed in the local market, helping you navigate through property listings, negotiate offers, and make the most informed choices when buying or selling real estate in New Westminster.

  57. newai said:

    Selecting the best AI tools for small business is pivotal for unlocking growth and efficiency. These tools encompass a spectrum of functions, such as automating routine tasks, managing customer relationships, and optimizing supply chains. The best tools combine user-friendly interfaces with powerful algorithms, ensuring that small businesses can harness the benefits of AI without requiring extensive technical expertise. By integrating these tools strategically, small businesses can streamline operations and drive success.

  58. Dropwarez said:

    Experience the pinnacle of online retail by exploring our meticulously curated list of top Shopify dropshipping stores . These exemplars of e-commerce excellence have honed their strategies to perfection, offering you a window into the world of successful dropshipping ventures.

  59. BabyBoxShop said:

    Make a heartfelt statement with our personalised gifts that are specially tailored for babies. Add a personal touch by customising items such as blankets, clothing, and keepsakes with the baby’s name or initials. These unique and sentimental gifts will be cherished for years to come, creating lasting memories for both the little one and their loved ones.

  60. CAvpshost said:

    Welcome to CaVPS Host, your gateway to powerful and reliable Windows VPS hosting solutions. Our hosting services are designed to provide you with the flexibility and performance you need for your online projects. With CaVPS Host, you can enjoy the benefits of a dedicated Windows environment, ensuring seamless operation and enhanced security. Our state-of-the-art data centres guarantee low latency and high-speed connectivity. Whether for business or personal use, our Windows VPS plans are tailored to meet your specific requirements. Elevate your hosting experience with CaVPS Host and experience the difference in performance and service.

  61. Vallee Real Estate said:

    Explore a diverse range of options of housing for sale, from single-family homes to townhouses. Find the perfect residence that suits your lifestyle and budget. When a property is listed as “for sale,” it means that the owner or seller is actively seeking a buyer and is willing to transfer ownership of the property in exchange for an agreed-upon price.

  62. BSNS Consulting said:

    Rely on BSNS Consulting for reliable and efficient Accounting Services in Pakistan. Our team of skilled accountants ensures accurate financial record-keeping, bookkeeping, and financial reporting. With our attention to detail and financial insights, we help you make informed decisions that lead to improved financial performance and long-term success.

  63. Jeff Ortiz said:

    Discover the exquisite Feather Juju Hat, a remarkable African headpiece available at Juju Hat World. We offer the finest selection of juju hat, ensuring that all your desires for this unique accessory are met in one convenient place.

  64. Vallee Real Estate said:

    Our comprehensive real estate services encompass everything from buying and selling to property management and investment consulting. We’re here to fulfill all your real estate needs.These services are typically provided by real estate professionals and firms, including real estate agents, brokers, property managers, appraisers, and various other experts in the real estate industry.

  65. Vallee Real Estate said:

    Explore charming properties and inviting homes along Boyne Street with Valle Real Estate. Discover a diverse range of residences, from cozy apartments to spacious family homes, situated in a vibrant neighborhood that exudes comfort and convenience.

  66. tissueroll said:

    Discover the perfect blend of softness and strength in WBM premium tissue rolls and tissue paper in Pakistan. Ideal tissue paper for everyday use or special occasions, find the perfect tissue roll price in Pakistan to meet your needs at competitive prices at WBM.

  67. Lodibett said:

    Customize your playstyle and create a unique gaming experience. Lodibet

  68. smith steve said:

    I think you did a good job by this article as I don’t so much of information from it. Since I am interested to know more, share additional data at the earliest. Consumer Email List

  69. andyjones said:

    I appreciated your work very thanks check our best best football books.

  70. Blake Gibbs said:

    Love what you’re doing here guys, keep it up!.. Check our best yachts for sale in florida.

Leave a Reply