Bob Bly Direct Response Copywriter Official Banner

The Death of Advertising

February 1st, 2010 by Bob Bly

Word-of-mouth marketing has always been more powerful than paid advertising, simply because people believe their friends more than they believe advertisers.

Social networking multiplies your ability to share your opinion about a product exponentially.

According to a study by Jupiter Research, online social network users are 3X more likely to trust their peers’ opinions over advertising when making purchase decisions.

People talk about products on social networks. The social networking site myYearbook found that 81% of survey respondents said they had received advice from friends and followers related to a product purchase through a social site.

Of those who received advice, 74% found it to be influential in their purchase decision.

It would seem that marketers who can successfully integrate social media with traditional marketing would wipe the floor with the rest of us, don’t you agree?

Share

This entry was posted on Monday, February 1st, 2010 at 5:20 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

107 responses about “The Death of Advertising”

  1. James said:

    But where do your friends hear about the product in the first place? I’m a believer that social media plays a part in the conversation, but it’s only a part. The ice breaker and awareness comes from traditional advertising. But of course, you know that already.

  2. Chris said:

    Absolutely agree. I’m trying to make in-roads into b2b applications of social network marketing. Other than LinkedIn, heard of any networks where decision makers congregate by industry type?

  3. TonyD said:

    I can think of many times when I chose products other than those recommended by friends or reviewers.

    In those cases, marketing was able to successfully differentiate the product. I came to see the product as having benefits not seen or used by the other users, but significant to me.

    So a “pitch” delivered by multiple channels is still a “pitch”. Competing with it will just require a different strategy.

  4. Annie Daniel said:

    It’s actually possible that we plainly rely on our friends statement on trying a particular product or service. Why? Because, they believe that we are telling the truth. There are so many paid people now who are willing to give do a positive advertisement. Even without enough knowledge about the product or service.

  5. Kamil said:

    True!

  6. Brandon said:

    James is right. Social is great and it plays a part in the decision-making process. But it doesn’t always introduce the product or service.

    Another spin that I recently discovered in working with a client. Facebook advertising may not be good for gathering direct sales, but it has helped to introduce the products to a target demographic. The traffic later converts through search or direct visits to the website. Figure that: brand awareness that eventually converts to sales on a social network. Who da thunk it?

  7. William Reynolds said:

    Sometimes the introduction to products or services can occur as a by-product of an introduction to the industry expert behind them.

    People aren’t just recommending products or services to each other through the grapevine — they’re recommending information. “You’ve got to read this guy’s blog” is pretty powerful stuff, especially if the blog is selling its author as an industry expert through informative articles, links to recommended resources, product descriptions, etc.

    A regular stream of useful online content will have readers coming back for more and spreading the word about this new information resource. Over time those readers will develop more and more trust in the industry expert’s tips and recommendations, and they’ll start buying associated products or services and then pitching them to others.

  8. Phil Wrzesinski said:

    Bob,

    I think the real issue here is that “trust” sells. And people trust their friends more than they trust traditional marketing because for too long they have been burned by traditional marketers not being trustworthy. At the same time, there are ways to get more trust through your traditional marketing.

    I just read a great book on this topic by Tom Wanek called “Currencies That Build Credibility”. In the book Tom shows how to make your ads more trustworthy.

  9. Melle Johnson said:

    You wonder about Farmville, the Facebook game. They used paid Facebook ads to introduce and I read from one source that the creators are making a killing. I doubt they have much or any marginal costs, maybe server space. But the spreading was built on trusting their friends entertainment sensibility.

  10. Sarah said:

    yes,totally agree. People don’t trust advertisers because they think advertisers only wanna sell their products, and they may lie to customers for their own benefits. Friends are more reliable and they may tell how they feel after using the product, and usually they don’t lie.

  11. Leisa said:

    Word-of-mouth advertising is probably the oldest as well as the most trusted. Why? Because we believe our friends. However, many times our tastes and needs are different from our friends.

    Social media is a good way to create a brand image through awareness over a period of many months (usually 6 to 7) to possibly a year.

    While I have generated a few clients from social media, I have found that the availability of information and experts is well worth the time spent on many of the social media sites (Ryze, Linkedin, Facebook, and Twitter).

    In answer to your question, Chris, Facebook now has groups. There are many of them and you will have to search through them by topic. They are not usually industry specific, but you can join and find friends who are in your industry by browsing a few profiles (yes, a bit time-consuming). You can also create your own group.

    HTH

  12. Jim Smith said:

    I also prefer the opinion of my friends and family particularly the associates that I trust and have known for a long time! Plus I also understand that several advertisers get paid good cash to generate bad items look spectacular!

  13. games to play now mario said:

    i just thought that queen latifah is one of the best comedians out there, she is really funny’

  14. Danial Wellmann said:

    We loved the post.

  15. Jaime Durniok said:

    Not extended ago i came to your internet site also as started studying alongyour articles. i chose i’d abandon my 1st remark.

  16. Nelia Losiewski said:

    I simply found your site, I actually like this (along with We’ve decided upon the particular Rss)

  17. Myrtice Barcley said:

    All amazing information may possibly assist in most or possibly the some other way. Maintain modernizing your weblog, impatient to get much more content material.

  18. Aaron Ogram said:

    I truly like the layout of your respective blog! Totally creativ

  19. Tuyet Grines said:

    I favor possessing the capacity to tune in to no matter what infos that will make myself a lot more intelligent.

  20. Rina Westen said:

    Nearly all of my own qustions has been awnsered.several thanks

  21. bhangra dancers said:

    I like the dear details a person present inside your articles. I’ll book mark

  22. townhouses to rent said:

    This truly is good point about it,be sure you present to us all the specific screen photographs.

  23. trans d tropin said:

    Merely expressing many thanks will not only often be all you need, just for this wonderful quality within the making.

  24. joel otten said:

    I found this site 2 full week in the past and that i can not quit studying , thanks

  25. Schools.Cherks said:

    I love this post thanks for sharing this

  26. UP 12 Result said:

    such a great article with pretty nice information. I have been looking around the web for such type of article from few hours and after landing to this page, i got some interesting points. Thanks man

  27. vinnu singh said:

    BIhar board 2017

  28. Google Trending said:

    thanks for this information and like here
    Education related all info.

  29. JOBS AND CAREER said:

    thnks friend for the information,.. please visit here for jobs and career related information

    http://resulthunt.in

  30. Riya said:

    Marvelous article! I need individuals to know exactly how great this data is in your article.
    VTU MCA Results 2017

  31. Jaanvi said:

    Wow thats great! Nice article thank you for sharing SSC Steno Exam Syllabus

  32. Aaryani said:

    Excellent blog for lots of extremely use bits of information and facts! I really appreciate your work also get latest updates

  33. Result 2017 said:

    Thanks For Information
    Visit For Result2017

  34. friendship day 2017 said:

    Very informative article thanks for sharing
    Funny friendship day status in hindi

  35. Trakdeals said:

    Best Billion days sale deals :
    big billion day mobile offers

  36. David Jones said:

    Best Billion days sale deals :big billion days offers 2017

  37. balaji said:

    amazing information may possibly assist in most or possibly yet sbtet student portal

  38. Telangana Eass said:

    Thanks for giving choice <a href="http://www.epassscholarship.com/"Telangana epass" more info

  39. Telangana Eass said:

    Telangana Epass check out here andmore

  40. preethi said:

    Kerala Lottery Result Today Check Here

  41. jack said:

    Avriq

  42. Raani said:

    Nice Article Sir

  43. Raani said:

    Nice Article Sir thanks

  44. Janvi said:

    Excellent blog for lots of extremely use bits of information and facts!

  45. dheeraj said:

    All amazing information may possibly assist in most or possibly the some other way.

  46. kerala lottery results said:

    This is a great article, that I really enjoyed reading. Thanks for sharing. – Kerala Lottery Results

  47. driversin said:

    I loved the way you discuss the topic great work thanks for the share Your informative post. https://www.driversin.com

  48. Sophie Miller said:

    Thank you for your work on the blog! You’re doing a good job!
    192.168.l.l

  49. happy wheels said:

    Interesting article share and this blog is impresses more people to reading that blog

  50. Ninestars said:

    We are dedicated to investing in cutting edge digitization technologies for our vast and diverse clientele.

  51. ken koi said:

    The article is very nice and knowledgeable, thank you for sharing it!!! bouncing balls , red ball

  52. Puzzle Games said:

    If so, our free puzzle games can absolutely help you! It is time you start lifting some mental weights with interesting puzzles games.

  53. Rani Rawat said:

    Advertisement has gone online and has changed the way it used to be. That’s not an end to it.

  54. IPL 2019 said:

    Yes, but has it been used the way I used it in my webiste IPL Live Updates, you would be amazed

  55. Cute Sakshi said:

    Get Latest updates to all Sports Events, Winner Prediction from each event.

  56. Joao said:

    The article is very nice and knowledgeable, thank you for sharing it!!! Estações do Ano

  57. Aware Talks said:

    When it comes to knowing that what we are seeing in a partner, the online dating questionnaire (although it is an appropriate starting point), we do not have to absorb ourselves in the Psalm. Then, when we can adapt our compatibility to another, our hobbies, career options or if they enjoy the same movies as us, we probably do not understand that we are not happy with privacy. How do you feel? Or, for example, are we so good?

  58. steven rio said:

    Thank you so much. This is beautiful helix jump

  59. Jasmine said:

    The screen recorder for Windows lets you to capture and it also supports recording of multiple monitor.

  60. komal said:

    I will bookmark this page. I enjoyed the information lot free gift code generator and free gift card generator and free gift cards generator

  61. Fisher said:

    The article is very nice and knowledgeable, thank you for sharing it!!!

    ias preparation

  62. Top Developers said:

    Word of Mouth marketing is great but it put you into complication sometimes as the information which you received may not always be correct. You can find the reviews of particular product which you are buying on their respective apps also where you can get to know more customers who are using that particular product.

    Building an E-commerce store is a great challange. Here Magento development is the best thing which you can choose. Hire from the list of magento developers to design your own e-commerce web app using magento platform to get better business solutions.

  63. Knika Kapoor said:

    Such a nice information. I was found it from past few days. Thanks for sharing.

  64. Kamal Kishor said:

    Check all Latest & Upcoming Govt Job Updates here.

  65. Knika Kapoor said:

    Presently various Indian Govt Jobs are under process. This web blog carries all updates.

  66. patta chitta said:

    the advertising blogs and awesome buddy………………

  67. coe2 said:

    now we are extremly that points………

  68. piya said:

    ipl 2019 match fixture

  69. sandy said:

    ipl 2019 match fixture

  70. sanu said:

    Ipl 2019 all match prediction

  71. piya said:

    CBSE Class 12th Maths Sample Papers

  72. piya said:

    CBSE Class 12th
    Sample Papers

  73. suraj said:

    hey here we want to tell you that,
    ssc gd constable merit list 2019
    cbse class 10th sample paper

  74. ACE PTE Academy said:

    Great Post!!

    ACE PTE Academy is a place where every student gets a full-exposure from the Professional IELTS/PTE Trainers. Every student gets a chance to improve his skills and also work on building their confidence.

  75. Organifi green juice said:

    Green juices usually start with fresh vegetables such as spinach, kale, broccoli or others as your base. In a study published in the journal “Cell” in 2011, researchers at the Babraham Institute in Cambridge, England, reported that cruciferous vegetables such as bok choy and broccoli contain a compound that boosts immunity and provides an extra layer of protection to cells in the body.
    Timing Is Everything

  76. piya said:

    Indian Army Open Bharti 2019

    Indian Army Result 2019

    Join Indian Army

  77. University Result said:

    Check here Anganwadi Recruitment 2019 on this web portal.

  78. Christian Gray said:

    The candidates will new updates on Govt Jobs and Exams which are currently under process.

  79. Govt Exams said:

    To check the current govt jobs status you may visit this blog.

  80. Fitnessmenz said:

    such a great article with pretty nice information. I have been looking around the web for such type of article from a few hours and after landing to this page, I got some interesting points. Thanks man

    Regard
    Fitnessmenz

  81. DharaniTelangana said:

    Great Information and Grat Article

    Dharani Telangana Pahani

  82. Robert Clark said:

    Lingows is an affordable, knowledge based IT company that specializes in Small Businesses. We have 20+ years of serving clients in the Colorado area.

    design agencies denver
    digital agency denver
    digital marketing agency denver
    free virus and malware removal

  83. Mary Wiliams said:

    Pinocchio’s Italian Restaurant in downtown Brighton, CO offers delicious Italian dishes with gluten free pizza & pasta too! When you’re looking for a Brighton restaurants with great food, great service, and great location, make sure to check out Pinocchio’s Italian Restaurant. (303) 655-7777

    pinocchio’s restaurant brighton colorado
    pinocchio restaurant brighton
    pinocchio’s brighton co
    pinocchio brighton menu

  84. Mary Stevens said:

    Welcome to 20/20 EyeVenue, where we put your vision and well-being first. We invite you to peruse our company and eye care-related information.

    eyewear 20 20
    20 20 vision optometry
    westminster optical
    20 20 eye center

  85. Joseph Richie said:

    Dream Catcher Carpet Cleaning offers carpet cleaning services to those in the Broomfield, CO area and the surrounding areas! Contact us today to learn more.

    dream catcher carpet
    dream carpet cleaning
    carpet cleaning broomfield
    bridgepoint carpet cleaning

  86. Craig Hickson said:

    Dp Vending is a full service vending machine provider, stocking, and maintenance company located out of Commerce City, Colorado. Specializing in prompt, reliable, and outstanding customer service, we’re “Your First Choice for Snacks!

    vending machine
    vending machine companies
    snack vending machine
    vending machine locations

  87. Bruce Wall said:

    Organic products are a popular choice for health-conscious consumers and those interested in protecting the environment. The living soil movement is dedicated to providing a truly organic experience for those who use marijuana as medicine or for recreational purposes. By considering the benefits of living soil when choosing recreational marijuana services in Garden City, Colorado, you can ensure the best experience every time you light up in our area.

    dispensaries fort collins colorado

    dispensaries in fort collins co

    dispensary in fort collins colorado

    dispensary fort collins

  88. Edu Dad said:

    Now Check Fresh Article on https://edudad.in/ and https://edudad.in/samiksha-adhikari-syllabus/

  89. Swapnil said:

    No doubt, a valuable article.
    Do you know how much indian defence pay to their soldiers?
    Check Here-
    Indian Army Salary
    BSF Salary
    Assam Rifle Salary
    ITBP PIS

  90. MDU Date Sheet said:

    Well thats very Good thing I must Say

    Mdu Date Sheet

  91. Sophie Miller said:

    I would like to read about it anymore. Prompt, what literature to study? talktosonic

  92. cbse exercise said:

    Want 10th cbse sample papers?
    check here: cbse 10th sample papers

  93. Anita Devi said:

    hi friend you have written a very good article. And explained it very well.
    Happy Krishna Janmashtami Shayari Sms Wishes Quotes Images

  94. Mahendra said:

    You want more New Year Shayari and Images.
    happy new year Shayari Sms 2020

  95. URMILA DUTTA said:

    Hello Readers, You loved this article. Right? Yes Me Too.

  96. AMAN KUMAR said:

    Download Class 10th Sample Papers For 2020 Board Exams

  97. CBD oil 1500mg said:

    Buy CBD Oil 1500mg by cbdlabscorp.com

  98. YTBPALS said:

    Get Your Website Visitors To Come Back. Easily grow your traffic and revenue with push notifications for web and mobile. Sign Up For YTBPALS It In Action.

  99. Guest Hike said:

    We manually find respected bloggers to post your content on sites with traffic and real auditory. In addition to the real blogger outreach, we offer cheap, footprint-free PBN submissions.

  100. Anita Devi said:

    Very nice work.
    Good Morning Massage Shayari Sms Shayari Images

  101. Mahendra Singh said:

    You are write the very nice article.
    Happy New Year Images

  102. Commercial Lawyers UK said:

    Thanks for sharing this informative blog post!

    If you are looking for the best commercial lawyers in UK then AI law firm is your one stop destination for all types of legal help.

  103. Maid Service Vinings said:

    If you are looking for the professinal cleaning services in Sandy Springs to keep yur house clean and smelling fresh, Maids Beyond By Lidiane offers high quality services using high quality cleaning equipments to meet your requirements.

  104. IPEE World said:

    Great

    https://ipeeworld.com

  105. CBSE 12th Result 2020 said:

    Very nice blog.
    https://www.cbse10thclassresult2020.in/

  106. Army Bharti said:

    Thanks for sharing this stuff.
    https://joinindianarmyr.in/aims-portal-mobile-railway-payslip/

  107. Devi Ahilya Vishwavidyalaya, Indore said:

    Thanks For Share…..

    http://www.batimetable.co.in/davv-ba-time-table-1st-2nd-3rd-year

Leave a Reply