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Web 2.0 Not Living Up to the Hype?

February 4th, 2010 by Bob Bly

New media pundits are fond of pointing out how consumers would much rather get product info from peers than marketers. And on the surface, it makes sense.

But in reality, it’s not working out so well: according to a survey by ChoiceStream, nearly 6 out of 10 Internet users are not happy with the product recommendations they receive from fellow consumers at e-commerce sites.

One solution: establish yourself as an expert in your field, so visitors to your web site will trust YOUR recommendations even if reviews from fellow consumers are suspect.

Make sense?


This entry was posted on Thursday, February 4th, 2010 at 9:10 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

78 responses about “Web 2.0 Not Living Up to the Hype?”

  1. Don Marti said:

    How many Internet users are happy with the information they receive from marketers? Maybe 4 for 10 is the best so far.

  2. Patrick said:

    I can see why Internet users are not happy as there is so much stuff out there that is been rehashed by marketers.

    I have been to some sites where the testimonials on 6 sites are the same with the same pictures on totally different subjects.

    You could loose your shirt on some of these products as they are totally hyped in the sales page and until you have been around the block a few times, you then realise how they are been sold.

    There are marketers that are building sites at the rate of 600 a year. Just junk information so they can get the initial buy in (all that sparkles is not gold).

    I have watched a guy been interviewed and he has thousands of sites as he has been doing this for the last 3 years.

    The problem I have is that these marketers are selling it, as a get rich quick scheme and lets be honest guys its not.

    Its a lot of hard work but because you try and try, you eventually hit the niche that works.

    Anywhere else I think you would say you got lucky.

    There are a lot of very good marketers out there and they tell you straight this is not easy but if you keep at it it will happen.

    These people have been around a long time and are experts in there field but users starting out don’t know this and who they are and get stung.

    I have few times now got stung but I love this business its my passion and its not information I am selling its physical products.

    The internet is the future and I can’t wait for the next 10 years to see the changes in technology and the excitement that will bring.

    That’s my steam gone now


    By the way Bob bought your book “Copywriters Handbook” the best investment I have ever made.

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  4. Phil Wrzesinski said:

    There are basically two types of customers… those who believe they are the expert and know exactly what they want and are afraid of paying too much, and those who have no idea what to get and are looking for an expert they can trust because they are afraid of getting the wrong item.

    The first customer is seduced by the word SALE. The second is scared away by the word SALE. A number of studies of which I have heard have shown that the population is split about 50-50 in any category, and that we are all in both groups depending on the category.

    If you drive all over town to save 5 cents on a gallon of gas, you are in that first group. But if you’ll wait three extra days so that ‘your’ mechanic can work on your car, you fall in the latter group.

    The funny thing is that about 90% of the marketing is towards the first group. Like Bob says, if you can become the Expert customers can trust, you have half the population all to yourself.

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    Here is an old rule! If you want to be really successful in affiliate marketing, you ought to drive traffic to your website. The more visitors to the website, the higher the probability of click through. Many affiliate guides forget to mention that it is always prudent to build traffic first and then consider affiliate marketing. There is no magic potion. If there is no traffic, there are no profits. Don’t worry, if you haven’t got hordes of visitors, even a few visitors will do initially. Once these visitors start trickling down the web drain, you can place banners and advertising in appropriate places to get the results. A good affiliate marketer doesn’t care about the number of clicks but on the average number of clicks per visitor.
    Such techniques, slowly but surely brings success. And with it comes a potential for much higher rewards

  6. Kyle said:

    The internet is an alternative means of distribution. The old rules still apply.

    Perceived value still matters.

  7. professional copywriter said:

    I think web 2.0 is showing signs of being incredible! social media is fast becoming a tsunami of information with the integration of mobile technology not to mention developments in augmented reality.

  8. Fiona Fell said:

    I think it comes down to the words used.

    I would trust my mates if they told me, showed me or recommended to me a product or service, but only if the advise was considered.

    If they said ‘he’s a great bloke’ or ‘go on, buy it’ then I would have just as many reservations as I would if I called up, dropped by or visited a site without their input.

    Make a considered effort to provide input and advise and people will listen.

  9. Small Business Blog said:

    On the user side the thing is, social media can be manipulated just as any spam email, junk site, etc… complete with fake profiles, fake friends, and fake comments.

    On the profit side of things, people hanging out in facebook or twittering aren’t exactly in the buying mood which makes it hard for advertisers to convert this type of traffic. I know from experience.

    I would use these sources to acquire leads and potentially sell to in the future after building a relationship with them.

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    to be honest, i think 55% of internet users has other things in mind aside from advertisent, others are just surfing alone.

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