Bob Bly Direct Response Copywriter Official Banner

8 ways to stand out in a crowded niche

June 26th, 2018 by Bob Bly

Subscriber HC writes:

“I am an aspiring entrepreneur and would appreciate information
on best practices when it comes to positioning correctly in a
niche market.”

A decade ago, being in a niche market WAS your positioning. But
today, many niches are becoming so crowded, HC is correct in that
it’s smart to position yourself within the niche.

And here are a few suggestions on how to do it:

1–Acquire specialized education or training.

There are more and more writers in the science and technology

My colleague AD has a huge advantage over them because of his PhD
in chemistry.

I have a smaller but still significant advantage because of my BS
in chemical engineering.

2–Gain specialized experience on the job.

My friend EG and I graduated from the University of Rochester
together in the late 70s.

A few years later he was involved in a major SAP implementation
for a large corporation.

Soon after that, he became an in-demand consultant in the SAP
niche who could write his own ticket.

3–Narrow your position in your niche.

For instance, there are a lot of health care ad agencies.

But KS specialized by focusing just on advertising for

Similarly, my old high school friend GG became a practice
management consultant for optometrists only after a career as a
successful eye doctor.

4–Position yourself as a top expert.

My friend, the late HGL, positioned himself as a top direct
response copywriter by being an amazingly prolific producer of
articles, books, and talks on his top (direct marketing).

5–Create a distinctive or outrageous brand for yourself.

Example: Publisher and entrepreneur ML made outrageous TV
commercials in which he wore a jacket covered with bright
questions marks, similar to the Riddler.

6–Invent your own niche.

Author MH created his own niche by writing a book on it:

SG did likewise with “permission marketing.”

7–Be humble, honest, and deliver top quality at fair prices.

In certain niches, there are so many hucksters, you can stand out
simply by not being one of them.

8–Go technical.

If there is an area in your niche that is technical and a bit
difficult to master, study and master it.

For instance, there are more online marketing gurus than you can
shake a stick at.

But my colleague PM differentiated himself by specializing in
Google AdWords and becoming a top expert in pay-per-click (PPC)

He is an engineer and told me he picked PPC as his niche
precisely because most other people found it a little too
daunting and technical.

Are there other ways to position yourself for maximum visibility
and success in your niche you think I missed?


This entry was posted on Tuesday, June 26th, 2018 at 1:39 pm and is filed under Branding, Success. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

14 responses about “8 ways to stand out in a crowded niche”

  1. run 3 said:

    I found a lot of interesting information here. A really good post, very thankful and hopeful that you will write many more posts like this one.

  2. login said:

    Choosing the reliable email service to accomplish your tasks is a bit tough task if you are not aware of Yahoo Mail login

  3. fotogra said:

    ? ?? ??????? ???????? ?????????? ??? ?????????? ???? ??????, ???????? ? ??????? ??? ?? ??????? ?????????? ??????? ???????? ???????

  4. Flora said:

    Well, before you get on any startup you have some sort of experience and indeed you have to be sure about your field. I am a web development in montreal and I have 4 years of expert and professional working experience in website development.

  5. Blue waffles said:

    Bluewaffle disease is sexually transmitted disease in women

  6. TaraMckinney said:

    Congratulations on the link up and we hope to see something good in the future. As an essay guard I have been writing about gamers and teams and would love to write about your team as well.

  7. hendry said:

    My colleague AD has a huge advantage over them because of his Ph.D. in chemistry. I have a smaller but still significant advantage because of my BS in chemical engineering.2–Gain specialized experience on the job. My friend EG and I graduated from the University of Rochester together in the late 70s.Trinity Builders Kochi Review

  8. Naina choudhary said:

    I am the individual who adores to do their things in each new way every time with the Goal that my customers dependably were prepared to come to me for finish fulfillment.

  9. Saranda said:

    useful informations!

  10. sukatogelonline4 said:

    Permainan judi togel online sekarang ini sangatlah digemari oleh masyarakat indonesia. Permainan yang simpel namun sangat dalam ini mulai berkembang sudah lama sebenarnya, namun dengan adanya bantuan internet permainan ini dapat dimainkan secara online yang membuat pemain merasa nyaman. Tentunya bermain di agen togel online terpercaya akan sangat menguntungkan anda!

    Untuk informasi cara bermain lebih lanjutnya anda bisa klik link yang ada di bawah ini untuk melihatnya.

    agen togel hongkongpools

  11. Alisa said:

    This is interesting! I enjoyed reading your great post
    parking fury 2 cool math

  12. Elisa said:

    Thanks for the nice blog. It was very useful for me. andys golf abcya

  13. Concessions said:

    This wonderful blog added many cheers in me right on time when I was worried and tried to used internet.

  14. Michal Martin said:

    Reading articles like this one always spread a smile on readers face. Zoho Partner

Leave a Reply