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8 ways to stand out in a crowded niche

June 26th, 2018 by Bob Bly

Subscriber HC writes:

“I am an aspiring entrepreneur and would appreciate information
on best practices when it comes to positioning correctly in a
niche market.”

A decade ago, being in a niche market WAS your positioning. But
today, many niches are becoming so crowded, HC is correct in that
it’s smart to position yourself within the niche.

And here are a few suggestions on how to do it:

1–Acquire specialized education or training.

There are more and more writers in the science and technology
niche.

My colleague AD has a huge advantage over them because of his PhD
in chemistry.

I have a smaller but still significant advantage because of my BS
in chemical engineering.

2–Gain specialized experience on the job.

My friend EG and I graduated from the University of Rochester
together in the late 70s.

A few years later he was involved in a major SAP implementation
for a large corporation.

Soon after that, he became an in-demand consultant in the SAP
niche who could write his own ticket.

3–Narrow your position in your niche.

For instance, there are a lot of health care ad agencies.

But KS specialized by focusing just on advertising for
audiologists.

Similarly, my old high school friend GG became a practice
management consultant for optometrists only after a career as a
successful eye doctor.

4–Position yourself as a top expert.

My friend, the late HGL, positioned himself as a top direct
response copywriter by being an amazingly prolific producer of
articles, books, and talks on his top (direct marketing).

5–Create a distinctive or outrageous brand for yourself.

Example: Publisher and entrepreneur ML made outrageous TV
commercials in which he wore a jacket covered with bright
questions marks, similar to the Riddler.

6–Invent your own niche.

Author MH created his own niche by writing a book on it:
reengineering.

SG did likewise with “permission marketing.”

7–Be humble, honest, and deliver top quality at fair prices.

In certain niches, there are so many hucksters, you can stand out
simply by not being one of them.

8–Go technical.

If there is an area in your niche that is technical and a bit
difficult to master, study and master it.

For instance, there are more online marketing gurus than you can
shake a stick at.

But my colleague PM differentiated himself by specializing in
Google AdWords and becoming a top expert in pay-per-click (PPC)
advertising.

He is an engineer and told me he picked PPC as his niche
precisely because most other people found it a little too
daunting and technical.

Are there other ways to position yourself for maximum visibility
and success in your niche you think I missed?

Share

This entry was posted on Tuesday, June 26th, 2018 at 1:39 pm and is filed under Branding, Success. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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