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Why I’m content with the $29 sale

June 29th, 2018 by Bob Bly

Subscriber FB writes:

“Bob, just purchased an ebook from you with 199 pages of great
content.

“But why an ebook when you could have made this an ecourse and
sold it for far more?

“Did you sell far more copies at $29 than you would at a higher
price, resulting in greater gross revenues?

“I understand that creating an ebook is also faster and less work
than a course.

“I’m at the point of making this decision for myself. Thanks for
any feedback.”

My answer to FB is in 3 parts:

>>First, in info marketing or any other business, you should have
a line of products that are a mix of low, medium, and high in
price.

That way, you have something for every buyer — the frugal buyer
who thinks $29 is a lot to spend on information … as well as the
information junkie who buys $1,000 courses as fast as he can
click the Order Now button on his screen.

Also, many new customers prefer to “test the waters” of your
wares with an inexpensive first purchase. Then, if they like what
they get, they may go on to buy higher priced items.

>> Second is Fred Gleeck’s “Rule of 10,” which states that the
info products you sell should deliver value of at least 10 times
the purchase price.

It’s easier to adhere to this rule when selling an ebook for $29
vs. a video course for $2,000. Oh, you can do both. But the more
costly your product, the more difficult it is to deliver value
10X in excess of its price.

>> Third, FB is right: One reason I like ebooks is that they are
quick and easy to produce.

High-priced information products often have multiple elements —
including video, written guides, webinars, coaching, and other
components.

So they are more difficult and time-consuming to produce and
deliver. And for someone like me who runs a spare-time info
marketing business, and is not a full-time info publisher, that’s
a problem.

My solution: I do all my high-end info products with various
joint venture (JV) partners.

Splitting the work makes it possible for me. And it enables me to
offer my subscribers more in-depth training than I could do on my
own.

In joint ventures, I typically provide the content. My partner
handles everything else including production, order processing,
fulfillment, and administrative and technical duties.

Then we split the net revenues 50-50. Simple and it works for
both me and them.

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This entry was posted on Friday, June 29th, 2018 at 9:54 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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