9 reasons to market yourself by writing articles
January 12th, 2018 by Bob Bly
Subscriber DK writes:
“How much stock, if any, do you put in the strategy of putting
articles on-line (or elsewhere) for free?”
Answer: a lot.
I wrote my first article for one of the marketing trade
publications when I launched my freelance copywriting business in
1982.
And I’ve been writing articles to promote my copywriting
business, info products, and books continually since then right
up to this day — and I still do it.
Why?
Here are 9 specific ways you can profit by writing and placing
articles for free online and offline:
1–Builds your reputation as an expert in your field.
Writing how-to articles about your area of expertise helps
position you as a leading authority in your subject matter.
2–Makes great sales literature.
Whether in print or PDF, reprints of your published articles make
great sales literature.
I always recommend having one of your articles as part of the
standard information kit on your services or products.
Also, a PDF with 3 to 5 articles can be an effective lead magnet.
3–Pumps up your online bio.
If you have written for major consumer or industry print
magazines, or even top e-newsletters, say so in your bio.
It impresses prospects when you tell them you have been published
in the Harvard Business Review or even Hydrocarbon Processing
magazine.
4–Drives traffic to your site.
Editors typically include a URL or hyperlink to your website in
the short “about the author” paragraph that runs with your
article.
In this regard, publishing in online media can often out-perform
print, because online has a live hyperlink vs. print only offers
a URL that must be manually keyed into a browser.
5–Gets you free advertising (sometimes).
When a print or online publication doesn’t pay for articles, they
may be willing to give you something else instead — such as a
free ad in their magazine or e-newsletter, or a free banner on
their website.
Not all will. Others might agree to it, but only with authors who
specifically ask.
6–Raises your website’s search engine ranking.
Posting a lot of keyword-rich articles and other content on your
website can raise your ranking with Google and other search
engines.
7–Improves your workshops, seminars, and speeches.
Reprints of published articles with your byline make great
handouts at events where you are a speaker.
8–Broadens your knowledge.
Writing articles educates you as much as your readers.
It forces you to organize your thinking, dig deeper into your
topic, and gain a better understanding of your subject and your
audience.
9–Builds your content library.
The articles you have written for publication and now store on
your hard drive are your content “goldmine.”
You can and should continually recycle your articles. No need to
reinvent the wheel every time you write about your topic.
The key to getting maximum ROI from your content is to retain all
rights to everything you write.
Type “first rights only” in the upper left corner on page one of
every article you submit to any outlet. This way you remain in
control of the rights.
If you sign the rights away, you can’t recycle your material for
multiple uses — which dramatically lowers the ROI from your
article writing.
This entry was posted on Friday, January 12th, 2018 at 10:42 am and is filed under Direct Marketing, Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
January 18th, 2018 at 7:36 am
Well, I am the cheap article writing service provider and for me, this article is so valuable.thanks for sharing these reasons due to which we market yourself as an article writer.
January 25th, 2018 at 6:53 am
Well i am posting here a huge fan following game which is breaking all the online records generated by other one https://solitaire-klondike.net so go through it and play it directly no need to download or register.
January 30th, 2018 at 4:59 am
I absolutely agree with the reasons that you’ve mentioned. Writing articles is not only a great way to promote yourself but also an opportunity to share your professional knowledge with a lot of people. It’s a win-win situation.
April 9th, 2018 at 11:22 pm
It impresses prospects when you tell them you have been published
in the Harvard Business Review or even Hydrocarbon Processing
magazine.!
happy wheels is a funny game!
April 13th, 2018 at 5:40 am
Still this date of time, i have written around 1,000 of article for Education & Recruitment Blog Like edumosam.in As you said, It help me to find out more and more clients. To market yourself, you must write complete unique article with well flow. I also insert Images, Video, Info-graphics images, Tables Etc. to impress my client more..! You must check our my sample articles below:
CG Vyapam Lekhpal Result 2018
April 13th, 2018 at 6:54 am
Writing article to promote the copywriting business is a good thing. There are different ways through which you can make profit by yourself through writing and placing article free for online and offline. Thank you so much for sharing the tips over here. amsterdam tours
April 19th, 2018 at 2:19 am
I like to walk in the afternoon. That helps me to exercise, breathe the air and get along with nature. Watching people walk, is fun superfighters 2
June 6th, 2018 at 5:51 am
Thanks for the article. Its such a help for a new blogger. I go through each and every steps that you have written and helped me a lot to make my website best and bring it on top. Thanks again. Happy Wheels
online.
July 29th, 2018 at 10:24 pm
we have the same opinion. It is realy good
August 15th, 2018 at 4:33 am
Please treat each other well. Everybody has difficulties that we have to overcome, do not know later but how to live each day happily.
October 10th, 2018 at 2:31 am
Great post,Thanks for providing us this great knowledge,Keep it up.
October 25th, 2018 at 7:08 am
Great post,Th free facebook gift code generator and
October 29th, 2018 at 5:16 am
If there are many sad stories, share it with the people you trust. Sharing helps people get closer together and you also relieve some of that sadness.
Best Instagram Posts User Online viewer
December 6th, 2018 at 8:07 am
I liked just what you have actually done here. 1 dollar hosting godaddy The design is advanced, your content elegant.
December 18th, 2018 at 1:32 am
For you have a new, average or average article you must be understood and try to search more, I am very pleased with your article on this page, really absolute.
candy crush soda
January 2nd, 2019 at 9:34 pm
This is nice to visit on your website. there many valuable information on this article. I really appreciate it.
Need Bag, seminar kit, or any other bag, please visit
our tas seminar.
January 2nd, 2019 at 9:37 pm
amazing, your blog contain a lot useful information. i enjoy to read your article. good job. we are konveksi tas. bag, seminar kits, and the other product we produce it.
January 2nd, 2019 at 9:39 pm
cool… thanks for sharing the article. i will wait for your next article. We serve all kinds of bag making and seminar kit.
January 12th, 2019 at 8:48 pm
Sedang mencari harga wallpapper kamar anak untuk mendekorasi ruang kamar anak anda? Jika ya tentu anda juga membutuhkan beberapa tips berikut untuk mengubah kamar anak menjadi lebih nyaman dan menarik.
harga wallpapper
harga wallpapper kamar anak
January 13th, 2019 at 2:46 am
Fiverr salah satu opsi paling populer saat ini untuk menciptakan pendapatan online di mana Anda membuat dan menyediakan layanan Anda, juga disebut gigs, yang akan memungkinkan Anda untuk mulai menghasilkan uang online secara nyata. Cara Membuat Gig Di Fiverr belajar fiverr cara kerja di fiverr
January 13th, 2019 at 8:39 pm
informasi terkini kota palembang & sekitarnya
info palembang
informasi palembang
loker palembang
January 20th, 2019 at 8:58 pm
tips dan solusi berbagai manfaat kesehatan
manfaat daun binahong
daun cinta
binahong buat kesehatan kulit
February 4th, 2019 at 8:28 am
I can tell you that on https://assignment-helpers.com/ you can read a lot about assignment help. It was useful for me and my friends
March 22nd, 2019 at 2:39 am
i am telling to you your site will blown up the internet try out bing to promote your site we will provides you bing ads coupon
April 3rd, 2019 at 6:05 am
Excellent and nice post. It will beneficial for everyone. gratitude towards your sharing such a wonderful post increase your posting speed i am waiting.
April 7th, 2019 at 10:37 pm
Konveksi tas jakarta timur jakarta barat jakarta selatan jakarta pusat jakarta utara jakarta terbaik jakarta pak subhan wanita satuan murah kulit ransel kanvas import di timur fashion seminar spunbond anak di barat wanita barat anak di alamat di jakarta konveksi tas jakarta
April 7th, 2019 at 10:38 pm
Pabrik tas jakarta timur jakarta barat spunbond mika kulit wanita kanvas pabrik konveksi tas di timur ransel alamat murah timur seminar kw promosi anak pabrik tas jakarta
April 7th, 2019 at 10:41 pm
produsen tas jakarta kulit murah bandung seminar spunbond wanita ransel kanvas kulit jogja batam sekolah import selempang pinggang bidan rajut serut murah anak anak muslim anyaman jogja anyaman pandan anak karakter anello anyaman anak sekolah anyaman murah produsen aksesoris tas produsen tas
April 7th, 2019 at 10:42 pm
Tas seminar kit jakarta paket seminar jakarta jogja batik bandung unik kit murah solo palupi kanvas semarang kit jogja surabaya kit surabaya murah jakarta malang kit bandung makassar kulit acehtas untuk acara seminarjual tanah abang tas seminar kit
April 7th, 2019 at 10:43 pm
Konveksi tas satuan murah kaskus termurah ransel kulit distro kanvas cibaduyut selempang rajut koper sekolah seminar jasa serut alamat di bandung jawa barat konveksi tas bandung
April 7th, 2019 at 10:44 pm
Konveksi tas seminar kit murah di jakarta bandung konveksi tas seminar
April 7th, 2019 at 10:45 pm
Konveksi tas wanita batam ransel lokal seminar anak sekolah murah Jakarta bandung tangerang bekasi depok konveksi tas murah
April 7th, 2019 at 10:48 pm
Pabrik tas wanita kulit murah spundbond koper mika sekolah anak di bandung jawa barat pabrik tas bandung
April 7th, 2019 at 10:49 pm
Pabrik tas wanita kulit branded ransel anak sekolah murah jakarta bandung pabrik tas murah
April 7th, 2019 at 10:50 pm
Paket seminar kit tas unik contoh murah jakarta bandung paket seminar kit
April 15th, 2019 at 6:23 am
if you’re exhausted with work then go to the park and see the beautiful flowers.I am a writer in
cheapest essay writing and I composed many Essays on flower topics.
April 17th, 2019 at 5:00 am
Apply for new Aadhar Card, you want to go to an Aadhar enrolment center.At the enrolment center, you want to fill a Aadhar Application form, submit your biometric Data Details alongside with documents required for the verification of proof of identity & the proof of address.
Read More
April 26th, 2019 at 11:32 pm
amazing post really i inspired thanks so much for this
Click Here for more information
May 12th, 2019 at 7:34 pm
Hi Bob, Will your web site have a contact site? i’m having inconveniences discovering it in any case, i would like to hurl you a contact. I’ve gotten some suggestion for your web site you’d conceivably to a point rely on hearing.
https://proforexsignals2019.blogspot.com/2019/05/with-this-specific-system-you-must-also.html
http://forexsignalstelegram.over-blog.com/2019/05/best-telegram-channel-for-forex-signals.html
https://fxpnow.wordpress.com/2019/05/12/forex-telegram-channel/