Bob Bly Direct Response Copywriter Official Banner

9 reasons to market yourself by writing articles

January 12th, 2018 by Bob Bly

Subscriber DK writes:

“How much stock, if any, do you put in the strategy of putting
articles on-line (or elsewhere) for free?”

Answer: a lot.

I wrote my first article for one of the marketing trade
publications when I launched my freelance copywriting business in

And I’ve been writing articles to promote my copywriting
business, info products, and books continually since then right
up to this day — and I still do it.


Here are 9 specific ways you can profit by writing and placing
articles for free online and offline:

1–Builds your reputation as an expert in your field.

Writing how-to articles about your area of expertise helps
position you as a leading authority in your subject matter.

2–Makes great sales literature.

Whether in print or PDF, reprints of your published articles make
great sales literature.

I always recommend having one of your articles as part of the
standard information kit on your services or products.

Also, a PDF with 3 to 5 articles can be an effective lead magnet.

3–Pumps up your online bio.

If you have written for major consumer or industry print
magazines, or even top e-newsletters, say so in your bio.

It impresses prospects when you tell them you have been published
in the Harvard Business Review or even Hydrocarbon Processing

4–Drives traffic to your site.

Editors typically include a URL or hyperlink to your website in
the short “about the author” paragraph that runs with your

In this regard, publishing in online media can often out-perform
print, because online has a live hyperlink vs. print only offers
a URL that must be manually keyed into a browser.

5–Gets you free advertising (sometimes).

When a print or online publication doesn’t pay for articles, they
may be willing to give you something else instead — such as a
free ad in their magazine or e-newsletter, or a free banner on
their website.

Not all will. Others might agree to it, but only with authors who
specifically ask.

6–Raises your website’s search engine ranking.

Posting a lot of keyword-rich articles and other content on your
website can raise your ranking with Google and other search

7–Improves your workshops, seminars, and speeches.

Reprints of published articles with your byline make great
handouts at events where you are a speaker.

8–Broadens your knowledge.

Writing articles educates you as much as your readers.

It forces you to organize your thinking, dig deeper into your
topic, and gain a better understanding of your subject and your

9–Builds your content library.

The articles you have written for publication and now store on
your hard drive are your content “goldmine.”

You can and should continually recycle your articles. No need to
reinvent the wheel every time you write about your topic.

The key to getting maximum ROI from your content is to retain all
rights to everything you write.

Type “first rights only” in the upper left corner on page one of
every article you submit to any outlet. This way you remain in
control of the rights.

If you sign the rights away, you can’t recycle your material for
multiple uses — which dramatically lowers the ROI from your
article writing.



This entry was posted on Friday, January 12th, 2018 at 10:42 am and is filed under Direct Marketing, Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

77 responses about “9 reasons to market yourself by writing articles”

  1. Julia Roberts said:

    Well, I am the cheap article writing service provider and for me, this article is so valuable.thanks for sharing these reasons due to which we market yourself as an article writer.

  2. omejames said:

    Well i am posting here a huge fan following game which is breaking all the online records generated by other one so go through it and play it directly no need to download or register.

  3. Gail said:

    I absolutely agree with the reasons that you’ve mentioned. Writing articles is not only a great way to promote yourself but also an opportunity to share your professional knowledge with a lot of people. It’s a win-win situation.

  4. Lewis said:

    It impresses prospects when you tell them you have been published
    in the Harvard Business Review or even Hydrocarbon Processing
    happy wheels is a funny game!

  5. Priya said:

    Still this date of time, i have written around 1,000 of article for Education & Recruitment Blog Like As you said, It help me to find out more and more clients. To market yourself, you must write complete unique article with well flow. I also insert Images, Video, Info-graphics images, Tables Etc. to impress my client more..! You must check our my sample articles below:

    CG Vyapam Lekhpal Result 2018

  6. Dorrah said:

    Writing article to promote the copywriting business is a good thing. There are different ways through which you can make profit by yourself through writing and placing article free for online and offline. Thank you so much for sharing the tips over here. amsterdam tours

  7. erhe said:

    I like to walk in the afternoon. That helps me to exercise, breathe the air and get along with nature. Watching people walk, is fun superfighters 2

  8. Jenny said:

    Thanks for the article. Its such a help for a new blogger. I go through each and every steps that you have written and helped me a lot to make my website best and bring it on top. Thanks again. Happy Wheels

  9. Super Fighters: Ultimate said:

    we have the same opinion. It is realy good

  10. Charlzy Lugendo @charlzy_kalou Best Instagram Posts & User Online viewer on said:

    Please treat each other well. Everybody has difficulties that we have to overcome, do not know later but how to live each day happily.

  11. word cookies answers said:

    Great post,Thanks for providing us this great knowledge,Keep it up.

  12. fendiio said:

    Great post,Th free facebook gift code generator and

  13. Natahana said:

    If there are many sad stories, share it with the people you trust. Sharing helps people get closer together and you also relieve some of that sadness.
    Best Instagram Posts User Online viewer

  14. Emily James said:

    I liked just what you have actually done here. 1 dollar hosting godaddy The design is advanced, your content elegant.

  15. lysa mari said:

    For you have a new, average or average article you must be understood and try to search more, I am very pleased with your article on this page, really absolute.
    candy crush soda

  16. taskudankamu said:

    This is nice to visit on your website. there many valuable information on this article. I really appreciate it.
    Need Bag, seminar kit, or any other bag, please visit
    our tas seminar.

  17. indotas said:

    amazing, your blog contain a lot useful information. i enjoy to read your article. good job. we are konveksi tas. bag, seminar kits, and the other product we produce it.

  18. tas rahmat said:

    cool… thanks for sharing the article. i will wait for your next article. We serve all kinds of bag making and seminar kit.

  19. harga wallpapper kamar anak said:

    Sedang mencari harga wallpapper kamar anak untuk mendekorasi ruang kamar anak anda? Jika ya tentu anda juga membutuhkan beberapa tips berikut untuk mengubah kamar anak menjadi lebih nyaman dan menarik.
    harga wallpapper
    harga wallpapper kamar anak

  20. cara membuat gig di fiverr said:

    Fiverr salah satu opsi paling populer saat ini untuk menciptakan pendapatan online di mana Anda membuat dan menyediakan layanan Anda, juga disebut gigs, yang akan memungkinkan Anda untuk mulai menghasilkan uang online secara nyata. Cara Membuat Gig Di Fiverr belajar fiverr cara kerja di fiverr

  21. loker palembang said:

    informasi terkini kota palembang & sekitarnya
    info palembang
    informasi palembang
    loker palembang

  22. daun cinta said:

    tips dan solusi berbagai manfaat kesehatan
    manfaat daun binahong
    daun cinta
    binahong buat kesehatan kulit

  23. majece majece said:

    I can tell you that on you can read a lot about assignment help. It was useful for me and my friends

  24. john dear said:

    i am telling to you your site will blown up the internet try out bing to promote your site we will provides you bing ads coupon

  25. webhostings coupon said:

    Excellent and nice post. It will beneficial for everyone. gratitude towards your sharing such a wonderful post increase your posting speed i am waiting.

  26. konveksi tas jakarta said:

    Konveksi tas jakarta timur jakarta barat jakarta selatan jakarta pusat jakarta utara jakarta terbaik jakarta pak subhan wanita satuan murah kulit ransel kanvas import di timur fashion seminar spunbond anak di barat wanita barat anak di alamat di jakarta konveksi tas jakarta

  27. pabrik tas jakarta said:

    Pabrik tas jakarta timur jakarta barat spunbond mika kulit wanita kanvas pabrik konveksi tas di timur ransel alamat murah timur seminar kw promosi anak pabrik tas jakarta

  28. produsen tas said:

    produsen tas jakarta kulit murah bandung seminar spunbond wanita ransel kanvas kulit jogja batam sekolah import selempang pinggang bidan rajut serut murah anak anak muslim anyaman jogja anyaman pandan anak karakter anello anyaman anak sekolah anyaman murah produsen aksesoris tas produsen tas

  29. tas seminar kit said:

    Tas seminar kit jakarta paket seminar jakarta jogja batik bandung unik kit murah solo palupi kanvas semarang kit jogja surabaya kit surabaya murah jakarta malang kit bandung makassar kulit acehtas untuk acara seminarjual tanah abang tas seminar kit

  30. konveksi tas bandung said:

    Konveksi tas satuan murah kaskus termurah ransel kulit distro kanvas cibaduyut selempang rajut koper sekolah seminar jasa serut alamat di bandung jawa barat konveksi tas bandung

  31. konveksi tas seminar said:

    Konveksi tas seminar kit murah di jakarta bandung konveksi tas seminar

  32. konveksi tas murah said:

    Konveksi tas wanita batam ransel lokal seminar anak sekolah murah Jakarta bandung tangerang bekasi depok konveksi tas murah

  33. pabrik tas bandung said:

    Pabrik tas wanita kulit murah spundbond koper mika sekolah anak di bandung jawa barat pabrik tas bandung

  34. pabrik tas murah said:

    Pabrik tas wanita kulit branded ransel anak sekolah murah jakarta bandung pabrik tas murah

  35. paket seminar kit said:

    Paket seminar kit tas unik contoh murah jakarta bandung paket seminar kit

  36. donaldii said:

    if you’re exhausted with work then go to the park and see the beautiful flowers.I am a writer in
    cheapest essay writing and I composed many Essays on flower topics.

  37. Sannyashi said:

    Apply for new Aadhar Card, you want to go to an Aadhar enrolment center.At the enrolment center, you want to fill a Aadhar Application form, submit your biometric Data Details alongside with documents required for the verification of proof of identity & the proof of address.
    Read More

  38. Punjabi essay said:

    amazing post really i inspired thanks so much for this
    Click Here for more information

  39. Pete said:

    Hi Bob, Will your web site have a contact site? i’m having inconveniences discovering it in any case, i would like to hurl you a contact. I’ve gotten some suggestion for your web site you’d conceivably to a point rely on hearing.

  40. Sarafa News said:

    Thanx Author For Sharing Such nice Post For All Readers.Click Here For More Reading
    Read More

  41. Allison J. Dominguez said:

    Looking for cheap writers for your academic problems. Here is the solution. These writers have gained higher qualifications and provide all academic essay services at a 20% discount. These writers provide content which is well-researched and understand the stringent requirement of the students.

  42. boxnovel said:

    9 reasons to market yourself by writing articles is quite impressive and effective. Hope you will have more great posts in the future.

  43. Randy said:

    Yep – Traditional Driveways

  44. Colin Munro said:

    every man finds the best solution and more knowledge about IT sector. if you find all the latest updates in this sector so you visit and the best VPN software with the latest VPN deals and get more discount.

  45. outlook klanteservice nummer said:

    44 responses about “9 reasons to market yourself by writing articles” Julia Roberts said: January 18th, 2018 at 7:36 am. Well, I am the cheap article writing service provider and for me, this article is so valuable.thanks for sharing these reasons due to which we market yourself as an article writer.

  46. Rajan said:

    Thank you. It’s an excellent article on how to market ourself.

    Here’s the one I article I wrote about how to get most out of youtube comments as a YouTuber

  47. Asian said:

    Thanks for amazing helpful article. See this
    Bring Power To Your Steps for more.

  48. Arthur Rodriguez said:

  49. Sam Miller said:

  50. BBMAs Online said:

    For the latest news on the Billboard Music Awards 2020 Live Free visit. For exclusive content and more, fans can follow the BBMAs on social media and join the conversation by using the official hashtag for the show

  51. Jones vs Tyson said:

    The fight will be Tyson’s first sanctioned bout since losing to Kevin McBride in 2005, but he has no intentions of taking it easy. Watch Roy Jones vs Mike Tyson Live on Main Event, Sunday Nov. 28 AEST >

  52. Pulev vs Joshua said:

    Former IBF heavyweight champion ‘Prince’ Charles Martin is going to keep a close eye on the upcoming fight between Pulev vs Joshua Live Online.

  53. World Juniors 2021 said:

    Canada’s National Junior Team has won its 18th gold medal at the IIHF World Junior Championship Live Free with a come-from-behind 4-3 win over Russia in the gold medal game Sunday.

  54. william james said:

    The best custom clothing manufacturers
    custom jeans for men

  55. Norton setup said:

    This is an informative blog. Keep it up. I am looking forward to this kind of blog. Thanks for sharing it with us

  56. UFC 257 TV said:

    UFC working on a fun one at 115 pounds … Michelle Waterson (@karatehottiemma) vs. Amanda Ribas is nearly finalized for UFC 257 Live Free on Jan. 23, per sources.

  57. John said:

    This is interesting! I enjoyed reading your great post

  58. wopadib said:

    Boxing legend Mayweather will make his much-awaited return to the ring as he’s scheduled to take on Paul in February 2021. Mayweather vs Paul live

  59. Adam said:

    Hi there. Thanks for sharing this article. It’s very useful to me. Last some days I was looking for the tactics to start a blog writing. Because I love to writing, that’s why I want to write about something new content. That’s also helpful for my digital marketing work. Through your article I getting many ideas and gaining a clear concept. Thanks again for this.

  60. jacob said:

  61. sammy said:

  62. bitcoin kaç tl said:

    bitcoin kaç tl
    güncel bitcoin fiyat?
    anl?k bitcoin fiyat?
    bitcoin tl
    bitcoin de?eri

    1 Bitcoin ?u anda kaç Türk Liras?(?)?
    1 Bitcoin’in Kaç Türk Liras? (TL) oldu?unu bu sayfadan ö?renebilirsiniz. Veriler CoinGecko’dan anl?k olarak temin edilmekte olup borsalara göre de?i?kenlik gösterebilir. A?a??da yer alan dönü?türücümüzü kullanarak elinizde bulunan Bitcoin’in Türk Liras? cinsinden de?erini hesap edebilirsiniz.

  63. SEO Services said:

    Articles and Blog posting are one of the trending ways of doing SEO right. Blog writing is one of the most trending things out in the market as of today. SEO is all about doing what is trending. Blogs, Articles are on the top of the list. A Well Written Article can get you plenty of Backlinks and traffic on the website.

  64. vapespring said:

    Greatly shared information.

    Read More

  65. famomsds said:

    Sky Sports Box Office app for Android or Apple. They also have a Taylor vs Jonas fight web player you can use. You’ll need to sign-up and pay online before logging in.

  66. Jobaaj said:

    The stock market refers to the collection of markets and exchanges where regular activities of buying, selling, and issuance of shares of publicly-held companies take place

  67. CD Shanahan's Heating & Cooling said:

    Heater Installation Services in Perk VA

  68. AC TREE EXPERTS said:

    nice post
    Tree Trimming Services in West Chester PA

  69. ???? said:

    Nice post

  70. Manoj said:

    Nice post

  71. One Dasty said:

    We are dedicated to the breeding of the fine. We take great pride in the feedback received from purchasers of our puppies that their puppies have grown up to be very social and friendly adult dogs. This provides us with the necessary incentive to continue breeding these wonderful, loving and loyal companions.

  72. Gray said:

    All of Pitbull dog and puppy are sent home. Current on shots, deworming, flea treated, health certificate, genetic health guarantee, and AKC registration papers. All new families are required to sign a contract that includes a basic health guarantee and a 3 year genetic health guarantee. They have been raised in our home around small children, kittens and dogs of every size to help them develop well round personalities accustomed to daily home activates. We encourage families to ask question and to stay in contact with us.
    All puppies sold as pets will go home spayed-neutered! We also sell puppies along with breeding . Note this will include an additional fee.

  73. gyaniworld said:

    This article helps lots of people. Thanks for sharing with us.

  74. Ndure Shoes said:

    Ndure presents the ultimate fashion formula for men in the form of men sports shorts. Get the best chino shorts from NDURE that are not only sports shorts but also great for everyday wear. Our wide range of shorts for men is crafted keeping in mind your comfort. So shop online to get your hands on the best shorts in Pakistan.

    Need comfortable jogger pants men? The wait is over because we have got the best mens trousers to range only at Ndure. Just log onto our site to avail the best trousers made in Pakistan. We guarantee that you will not regret it. Breathable fabric, comfortable designs are going to be with you every second.

    NDURE brings you its wide range of Mens polo t-shirts men Now you can buy your favorites with just a tap You can find our t shirts online by logging into our site Our shirts are made with pure fabric that makes you stand out So don t wait around and shop from our collection of online t shirts.

  75. summer season said:

    Great article With valuable content. Also read my article summer season thanks

  76. hindi toons said:

    Thanks for sharing this incredible simplified information. Also see my collection here

    shinchan all hindi episode thanks
    pokemon season 6 hindi episode

  77. Ndure Shoes said:

    From Ndure buy comfortable best workout shirts for women at affordable price. Fast Shipping.
    From Ndure buy comfortable men training shoes online at affordable price. Fast Shipping at your doorstep.

Leave a Reply