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The only 3 ways to become a better copywriter

January 16th, 2018 by Bob Bly

Subscriber GJ writes:

“How do I become a better copywriter? Do you have any suggestions
or tips?”

There are really only 3 ways I know to become a better


Start writing copy. Then keep on writing it.

Do class assignments. Write copy for clients … or your own
products … or both.

The key is to write a lot and never stop, as it takes around
10,000 hours of practice to become really great at copywriting or
any other skill.


With only one exception, every copywriter I know is an avid
reader and eager students of all sorts of subjects.

To become a better copywriter, you need in-depth knowledge of
your industry and market — which you can get in part through

You also become a better copywriter with a vast storehouse of
knowledge on many different topics, and you never know which will
become grist for the copywriting mill … and again, you get that
largely from reading.


Your studies are twofold.

First, study the craft of copywriting and the discipline of
marketing — through books, courses, seminars, conferences,
articles, and so on.

Second, study the promotions that are working in the marketplace.

Tip: if you see a promotion that is running over and over, study
it most carefully.


Because it must be working; otherwise, the marketer would not
keep using it.

These 3 tasks are not difficult, which is why I call them easy.

(And by that I only mean that the learning is easy. The
successful “doing” can be very hard.)

They all involve reading and writing, which if you are a writer,
is in all probability fun for you.

But, while you can learn the basics of copywriting fairly
quickly, you can then spend a lifetime honing your skills; I work
on mine every day of the year.

Which is why I did not say becoming a great copywriter is quick.

But it is fun.


This entry was posted on Tuesday, January 16th, 2018 at 10:44 am and is filed under Success, Writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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