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Are Customer Surveys a Waste of Time?

July 26th, 2005 by Bob Bly

It sounds like a good idea: survey customers to find out what they want, and then let their answers shape your product development and marketing.

But in reality, it?s often a bust.

A case in point: according to an article in BusinessWeek (8/1/05, p. 38), in 2002 the Gap began an intensive program of focus groups, surveys, and other market research.

But in the fiscal quarter ending 4/30/05, sales fell 4% ? and analysts expect them to drop another 2% for the quarter ending on 7/30/05.

The reason: eight former employees and two analysts say the Gap ?has shifted too far toward research and away from the instinct and emotion favored by many successful clothing merchandisers.?

My question is: how much time and money do YOU spend on customer surveys and other market research? And how strongly do the answers influence your product development and marketing?


This entry was posted on Tuesday, July 26th, 2005 at 1:22 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

188 responses about “Are Customer Surveys a Waste of Time?”

  1. Julie said:

    Hi Bob,
    In my experience (10+ years in DM publishing)customer surveys can be very misleading. Recipients tend to give answers they link you want to hear. Case in point … a previous employer spent over 100k developing a product that customer survey respondents said they would purchase. At the end of the day … they didn’t purchase and the company lost a bundle.

    My advice … treat survey responses as minor guage of interest … tread lightly and test, test, test!

  2. Steve Slaunwhite said:

    Here’s a scary story. A few years ago an insurance company hired me to create a direct mail package.

    When the design and copy were completed to draft form, my client had a brilliant idea. “Let’s show this to a focus group of potential customers.”

    Nothing I said could dissuade him.

    Based on feedback from the group — which included eliminating all references to the word FREE (“Too trite”, they said) — my client made sweeping changes to the package.

    The package was mailed. And it flopped.

    What went wrong? Not the focus group, according to my client. “The focus group can’t be wrong,” he asserts. “After all, they’re the customers!”

  3. Peter said:

    Yeah, a lot of the time customers really don’t know what they want. Aside from prosumers (who may very well be engineers or designers in another field) the masses simply clamor about waiting for the next best thing. Not exactly the best group of folks to ask, eh? This kind of thing permeates game design discussion quite frequently. Everyone wants to predict what the next blockbuster title will be – based on current trends, (genre, setting, etc) when in reality you could spend millions of dollars on focus groups of current title enthusiasts and come up with an ultra-generic flop.

  4. Michael Vanderdonk said:

    At the moment I’m spending about 20% of my time on one particular survey, but this is a special case as I’m asking _everyone_ not just my customers. Normally I’m not asking specific questions like ‘would you buy this product’ because, as has been stated, most people will say yes, until you ask for the order…

    I’m asking questions like what causes you the most problems? What is the biggest problem in your business at the moment? How would you like to see this problem fixed? Yes they are generic questions, but they get me awareness of exactly where I can or can’t assist customers.

    When it comes to developing and testing the final product, that’s done ‘live’. I run the product on a test group to discover where the product can be improved or changed, then run DM, sales and pricing tests to find best fit.


  5. Bob McCarthy said:

    Don’t dismiss surveys out of hand. It depends on how you use them. Sure, if you ask people for their opinions, then all you get are opinions.

    I prefer to use surveys to collect detailed information about customers and prospects. I ask qualifying questions – the same type of questions a sales person would ask when qualifying over the phone or in person.

    I use surveys to generate leads with prospects, identify cross-selling opportunities with current customers and reactivate lapsed customers. If clients want to use the data as market research too, they can – but that’s not our primary objective.

    As a direct marketer, I see the survey as the ultimate involvement device. Unlike letters and other mailers that are scanned quickly by the reader, a survey has to be read slowly and carefully.

    I use surveys all the time for my clients – with terrific results that contribute directly to the sales process.

    Bob McCarthy

    The Direct Response Coach

  6. John said:

    Listening to your customers is important… period. What I’m hearing from some of these comments is that people believe their customers are liars.

    The first step is to LISTEN to your customers. I’d argue that surveys are a great way to do that. Focus groups are a billion times more likely to lead the customer to an answer they think you want to hear.

    But the second step, and this is important, is to actually IMPLEMENT the lessons you learn.

  7. Gordon said:

    The 2 main problems I’ve seen with surveys are:
    1. Upper management tries to get answers that they want to hear. Which leads to:
    2. Poorly written questions.

    Case in Point: When I worked for HP I created a survey to test the customer response to our service manuals. Upper management wanted to include the question “Are you satisfied with (this section) of the manual?” Reason they wanted to know this: so they could go to *their* managers and say “See! Our customers are satisified!”.

    I disagreed and insisted on asking two more questions: (1) “Is (this section) important to you?” and (2) “Are your needs being met?”. The results were astounding. A lot of customers were “satisfied”, but their needs weren’t being met in a lot of important areas. Based on that we were able to create some real changes.

    Lesson learned: Customers may say they’re “satisfied”, but what’s really important is finding out where their needs are not being met.


  8. Justin Hitt said:

    With my business-to-business clients I’ve had success with surveys asking customers to describe the results they want to achieve, or to ask the questions they want answered.

    Picking top results and questions from a list on a very simple survey works well too, but beyond that get very mixed results from surveys.

    I’ve had results with customer service surveys limited to a few questions on a single page, usually faxed back or presented on the web.

    What you ask and what you’ll do with the information collected is important too. It’s good to solicit feedback from prospects and customers whenever possible, but you need well designed questions. (Which is probably a whole post in itself.)


    Justin Hitt
    Strategic Relations Consultant
    +1 (757) 282-7779

  9. Marc Stockman said:

    Just like with any other marketing tool, surveys can be used correctly or incorrectly.

    I would never give a blanket statement saying surveys are always good or bad because it depends on a variety factors including a) skill of the survey designer, b) purpose of the survey, c) skill of the survey analyzer, d) how the survey analysis is used and more.

    In my experience, and as some have mentioned in this thread, surveys are a great tool to identify interest in a variety product ideas as to help actually create the content of the product. I’ve also had success asking deep emotional questions to get a 360 degree psychological view — awareness, emotions, imagery, jargon used, belief systems, common complaints, common desires, objections, etc. You’ll be shocked at what they’ll tell you if you ask. This is then used as additional fuel to HELP with writing copy…but not to be relied on completely.

    You can’t rely on the survey only — you have to use intuition, gut, competitive research, market research, dry testing, etc. to confirm what you find in your surveys.

    Price testing in surveys is difficult for the reasons other people have listed; likewise, although I’ve personally never done them, getting focus group feedback on direct mail packages seems to be ineffective because you’d have to have a focus group of 1,000 people just to get 10 people who might seriously buy. Sure, you could try to pull in only “potential buyers”, but that process itself has many problems.

    Bottom line, I suggest using surveys as another weapon to add to your intelligence arsenal. Solely relying on it is probably foolish, but completely ignoring what your customers tell you is probably equally as foolish.

    Life is full of shades of gray even though we always like to think in absolutes to make things simpler — that’s a hard lesson I’ve had to learn over the years…one I am still learning, in fact.

  10. Adam S. said:

    Yeah, I can’t help feeling that this question is ill-posed. Many surveys fail because many surveys are poorly written. Comment #1 is a case in point: asking people whether they will purchase is probably a waste of time. Tools like conjoint analysis are more appropriate for pricing studies.

    And comment #2 is another case in point: don’t ask focus groups to write copy for you. Instead, do some testing and analysis of the campaign.

    But surveys, particularly in this age of internet, can be quite useful and easy tools for getting quick feedback. Perhaps the fashion industry needs to rely more on guy, but in my business (tech), the customer’s opinion is all too often ignored.

  11. Jonathan said:

    Everyone is talking about the companies, but don’t forget about the survey takers. I personally have filled out 400hours worth of surveys, and have only recieved 2$. After that much time, and i’m sure there are many others’ you tend to give botched results, and yes i even participated in the gap survey’s. I tried to answer honestly, but most of the questions were just repetitive option boxes, placing them against their competitors. I believe greenfield online did them. You also tend to get the same survey multiple times so they can fill their quotas. Most survey companies don’t pay anything but give you about the same chance as getting struck by lightning than getting a prize/cash from them. You wan’t the best results, make sure you the survey takers get paid, even a small amout like 2$ will make 100% better results, and chose a few for online focus groups, chat rooms, direct response to another individual will get you better results than a piece of binary paper will. Last, leave you question’s open ended. Never force someone into answering the question the way you want them too, and give them plenty of whitespace to verify why they chose that answer if they wan’t too. I think up there I read someone talking about customers being satisfied, then giving you different results when asking why. oop, there goes my email, probably another survey that pay’s nothing. But just the chance I’ll fill it out anyway.

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    All you need to do to cast your vote is to keep the ballot from a recent KFC meal. It will be adorned with a poll code.

  105. Pink Salt said:

    Due to the growing demand for this rare salt, customers are frequently presented with a variety of options. Sifting between gourmet and mass-produced versions to find the best Himalayan pink salt can be a difficult chore. This section examines the characteristics of premium Himalayan pink salt, such as color, texture, and mineral content. We also discuss the importance of ethical and sustainable sourcing methods when choosing the best Himalayan Pink Salt for cooking and health.

  106. lydisnow6 said:

    It is necessary to make a purchase first. An individual must have a current ticket from a purchase in order to cast a ballot. From the date of purchase, the ticket is valid for three days.

  107. lydisnow6 said:

    It is necessary to make a purchase first. An individual must have a current ticket from a purchase in order to cast a ballot. From the date of purchase, the ticket is valid for three days.

  108. Moringa Powder said:

    Balancing quality and cost is a concern for many consumers. This section addresses the price range of Moringa Powders in Pakistan, helping readers find options that align with their budget while ensuring quality. Understanding the cost factors of Moringa Powder is crucial. This section analyzes the price dynamics, providing insights into why prices may vary and helping you make a budget-friendly yet quality-conscious decision.

  109. dorisjaco64 said:

    Customers can provide feedback on the services and products they offer through an online survey produced by JC Penney. They are giving you the chance to comment on their goods and services.

  110. adamcraingonly said:

    You will provide the business with significant, insightful input by answering this survey. Utilizing this feedback, the business can enhance the goods and services it offers to customers.

  111. jessmay554 said:

    In the US, the firm has more than 1,100 sites. Food Lion operates about 102 franchise stores under the Food Lion brand name in addition to these retail sites in the US.

  112. legendawilliam said:

    Every time you bite into a Pizza Hut slice, the flavor will tell you that it was created especially for you. That is more than enough food to satisfy our appetites and keep us full.

  113. mistigood6 said:

    They were aware that engaging in active listening was the only way to give their clients a sense of being heard.

  114. sallyhonic said:

    In exchange for a little something, you will have the opportunity to enter a sweepstakes and win one of five $500 Hannaford gift cards.

  115. juliablanconly said:

    JAB Group owns Krispy Kreme Doughnuts, Inc., an American bun association and small coffee-serving restaurant chain with which it shares economic interests.

  116. raytayloronly said:

    Participation is safe because the poll is administered by the fast food restaurant industry. Since no bank account information or other financial details are needed to be disclosed, using it is safe.

  117. RoslynMaley said:

    TalktoHannaford serves as an efficient and direct communication channel between customers and the supermarket, allowing for effective information exchange.

  118. glencala785 said:

    Surveys are an essential tool for any firm to use in order to understand its current situation. Understanding its situation is also essential for the company to make even more improvements.

  119. jorgeangelesonly said:

    That is why it is significant: it is an offline, honest survey. Many companies would rather their clients not communicate or establish positive connections with them.

  120. glencala785 said:

    To get better, they require your help. Still, they are proponents of shared advantages. You will win, and they will get better.

  121. kateash388 said:

    Dicks sporting goods is now accepting customer satisfaction surveys. By answering the questions and expressing your thoughts, you can enter to win free merchandise.

  122. bonpac30 said:

    That you would want to know how to win gift cards worth thousands or even millions of dollars makes sense. Loblaw is always striving to enhance its products.

  123. keithbea0 said:

    In addition to gathering complaints, if any, this survey aims to get constructive comments from their patrons on their offerings.

  124. marygrieonly said:

    It invites everyone who wants to improve their shopping experience to fill out the Lowe’s survey. Visit here

  125. KrogerFeedback said:

    Since its founding in the 1880s, Kroger has made “customer satisfaction” its top priority by using the best possible methods for delivery.
    Visit here KrogerFeedback Survey

  126. rusicox98 said:

    You now know all the pertinent details of the Chick-fil-A survey. Let’s examine the participation steps now. Visit here survey

  127. edwinroy2023 said:

    By using the survey, the business gains insight into the requirements and satisfaction levels of its clientele. Other critics evaluate these reviews as well in order to score the restaurant’s service.
    Visit here McDVOICE Survey

  128. barbarbis27 said:

    Worldwide recognition is enjoyed by Burger King. It’s best known for the Whopper, their iconic burger. The fast food restaurant was founded in Florida and has since expanded to other states and international locations.
    Visit here MyBKExperience Survey

  129. leslibill7 said:

    With the use of this customer satisfaction survey, Wendy’s management team can assess customer needs, wants, and expectations and address them as effectively and efficiently as possible.
    Visit here TalktoWendys Survey

  130. CVSHealthSurvey said:

    The brand-new CVSHealthSurvey customer satisfaction survey is now available with a verified purchase receipt from CVS Pharmacy.
    Visit here CVSHealthSurvey

  131. TellPopeyes said:

    Just 30% of the locations are company-owned; the majority are franchisees. The best dishes at Popeyes include fried chicken, fish, Caujan cuisine, cookies, and vegetables.
    Visit here TellPopeyes Survey

  132. lenawillonly said:

    The Dairy Queen customer satisfaction survey can be found at If you have visited a Dairy Queen restaurant recently, the Dairy Queen has begun its annual survey. Visit here survey

  133. Guestobsessed Survey said:

    Through involvement in the Guest Obsessed Survey, patrons can express their thoughts, recommendations, and general contentment with Rally’s cuisine, assistance, hygiene, and further facets of their stay.
    Visit here Guestobsessed Survey

  134. dansmith2fz said:

    In order to make the best decisions for the whole company, Chipotle seeks to gather as much information as it can on its customers. They made their poll available online so that anyone could access and use it. Visit here ChipotleFeedback survey

  135. said:

    Kohl’s seeks to improve the overall shopping experience at its stores by hearing what customers have to say and gathering feedback via these surveys.
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  136. susanferg4 said:

    The company that receives feedback from its customers is the one that it should always reward. One statement stated that individuals grow from their errors. Your favorite restaurant is no different. Visit here JackListens survey

  137. pattymak311 said:

    After completing the survey, you will receive a coupon code that can be used to receive a discount for the following thirty days. Visit here MyKFCExperience survey

  138. carlburd95 said:

    By completing this Wawa survey, you can offer priceless commentary on your most recent visit to the shop. The Wawa corporation genuinely seeks feedback on what functions well and poorly in order to make adjustments. Visit here MyWawaVisit Survey

  139. annebye4 said:

    Panda Express is one of the largest fast-food chains in the United States. Co-founders of Panda Express are Andrew and Peggy Cherng. At the moment, Panda Express has more than 2000 locations in Asia and North America.
    Visit here Pandaguestexperience Survey

  140. said:

    This Publix customer survey aims to get insightful feedback from its patrons in order to help the company better meet the requirements of its people.
    Visit here Survey

  141. noelvasq8 said:

    You need to be able to communicate in either Spanish or English. A valid LongHorn Steakhouse receipt must be shown in order to participate in the study. Visit here survey

  142. Tellculvers said:

    It should take you ten minutes to complete this survey if you are a regular customer of the store. Culver’s encourages its customers to complete this overview, and they expect you to be truthful and certified when doing so. Visit here Tellculvers Survey

  143. said:

    We will cover all you need to know about Subway Listens in this extensive tutorial, along with the quick and simple procedures to complete the survey and get your free cookie reward.
    Visit here Survey

  144. FirehouseListens said:

    For whatever reason, taking part in this location survey is taken into consideration. Firstly, you will be able to provide primary input. It is crucial to get the impression that the association values you and considers you more than just a customer.
    Visit here FirehouseListens Survey

  145. WalgreensListens said:

    You can use any sort of device to access this survey at any time, from any location. This survey helps the company figure out how satisfied its customers are with its products.
    Visit here WalgreensListens Survey

  146. kellmabe9 said:

    A customer feedback project called TalkToStopAndShop aims to collect information regarding the Stop & Shop shopping experience. Visit here TalkToStopAndShop survey

  147. said:

    As anticipated, the focus of this survey is the IHOP restaurant you recently visited, so please discuss your experience there.
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  148. michalthoms232 said:

    Finding out what consumers think about the restaurant’s locations, offerings, services, quality, cleanliness, pricing, and other factors is the major objective of Long John Silver’s customer survey. Visit here MyLongJohnSilversExperience survey

  149. karenbail2342 said:

    Greetings and welcome to the HoneyBaked CX Survey. We respect your frank opinions and are grateful that you took the time to respond to our survey. Visit here MyHoneyBakedFeedback survey

  150. Tellnoodles said:

    As a result, their esteemed clients are invited to participate in this Noodles & Company Guest Satisfaction Survey, as it offers a chance to win Noodles & Company coupons in addition to aiding in the analysis and improvement of the company’s services.
    Visit here Tellnoodles Survey

  151. joydah3 said:

    Regardless of how positive or negative your experiences were, you have to complete the survey. This allows you to express your positive and negative opinions about the company, the employees, Visit here Survey

  152. paulnels330 said:

    Furthermore, the coupon code must be written immediately on a legitimate Papa Murphy’s sales receipt in order for the discount to be applied. Visit here Survey

  153. carafagi3 said:

    You will be instructed on how to finish the Wingstop survey during this walkthrough. You will also receive information regarding the prerequisites and benefits of the survey. Visit here Survey

  154. greenjamesazmi said:

    Weis Markets operates stores across Virginia, Maryland, New Jersey, New York, Delaware, and West Virginia despite having its headquarters in Sunbury, Pennsylvania.
    Visit here Survey

  155. timwongonly said:

    Occasionally, you will be able to express your opinions, preferences, and remarks. The receipt will also have a validation number printed on it that may be input online to receive the provided discount.
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  156. tobibanks03 said:

    In order to gather feedback from its patrons, Portillo’s restaurant has created an online survey similar to MyCfavisit. Portillo is the name of the survey. Customers can share their positive and negative Portillo’s experiences in this survey. Visit here Portillo’s Survey Survey

  157. chirssatt said:

    With more than 1,800 locations nationwide, Target is one of the biggest retailers in the US. It offers successful online storefronts as well as physical locations where people can browse for things from the comfort of their homes. Visit here Informtarget Survey

  158. chirswilson51 said:

    The Pep Boys Consumer Satisfaction Survey, available at, was created by the corporation to ascertain the degree of satisfaction that its clients have with the caliber of goods and services that are provided both in-person and virtually.
    Visit here PepBoyssurvey

  159. lyngreen292 said:

    The information you give will be used by the business to help them enhance the environment, customer service, and merchandise offered in the store. For your convenience, this survey is being completed online. Visit here Survey

  160. lilaloss936 said:

    Additionally, you must have your Cracker Barrel receipt from a recent dining experience. You can view your receipt history online if you’re not sure which receipt you have. Visit here Crackerbarrelsurvey Survey

  161. jonmiller506 said:

    After that, go to, the official website. By completing the customer satisfaction survey, you can get complimentary donuts. Visit here DunkinRunsOnYou Survey

  162. juliasmithonly17 said:

    You are welcome to participate in the official customer feedback survey that the company is conducting. Here, in this blog post, I’ll provide all the information you genuinely need to complete the survey.
    Visit here Searsfeedback

  163. elvajohn352 said:

    Del Taco is aware that you were awarded for doing well on the test. After completing the Del Taco Customer Satisfaction Report, you can redeem the Del Taco discount code to receive exclusive incentives. Visit here Survey

  164. TalkToFridays said:

    Good news for loyal consumers of T.G.I. Friday’s—are you one of them? If so, you’re at the perfect place to take advantage of the chance to save money on a T.G.I. Friday’s visit in the future. Visit here TalkToFridays Survey

  165. davidkeller947 said:

    The most effective technique to get client feedback and address their issues is through surveys. Additionally, a survey’s goal is to develop and enhance services based on feedback from customers. Visit here Survey

  166. tobibanks03 said:

    Chicago-based Portillo’s Restaurant Group, Inc. is an American fast-casual restaurant business that specializes on serving Chicago-style foods like Italian beef, hot dogs, and Maxwell Street Polish. Visit here Portillo’s Survey

  167. Informtarget said:

    Customer satisfaction surveys are being used by retail establishments to pinpoint issues, reassess service objectives, and adjust to changing consumer demands. Visit here Informtarget Survey

  168. cheryrice573 said:

    In order to be qualified for a $1,000 major gift card, you need to access the survey, fill out the required information, and respond to the questions.
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  169. hasstemmy said:

    Participating in the MyCFAVisit survey is a straightforward process. Customers can visit the official MyCFAVisit website or use the designated app to enter

  170. myshopriteexperience said:

    In order for the user’s activity to be displayed on the CFAhome website, it is imperative that all of the information that is submitted is accurate.

  171. elsigill704 said:

    The official website for taking part in the Hardee’s Survey is TellHappyStar. In this post today, we’ll go over a lot of topics related to this poll. Visit here TellHappyStar Survey

  172. maryvital896 said:

    The goal of the Whataburger Experience Survey is to gather authentic feedback from its customers in the form of reviews, comments, and testimonials to help them enhance their offerings. Visit here Survey

  173. Tellpizzahut said:

    Tellpizzahut Nobody who enjoys pizza has never heard of Pizza Hut! This restaurant chain has been serving delicious pizzas, desserts, and garlic bread to billions of people worldwide. Click here Tellpizzahut

  174. Ariseportalonline said:

    Arise Portal is a virtual platform developed especially for workers. With the help of Arise Portal, employees can easily control their profiles just by logging onto the portal.

  175. Prepaidgift said:

    The PrepaidGiftBalance platform is simple to use and user-friendly. To access the service, users need to create an account on the website and enter their card details. Once the account is created, users can view their balance, transaction history, and other information related to their card.

  176. JulijUly said:

    First Savings Credit Card – including loans and mortgages. Whether you’re looking to make everyday purchases or tackle larger expenses, this dedicated credit card is here to support you every step of the way.

  177. knoxjohn319 said:

    Customers can provide their ideas and suggestions via the official DunkinRunsOnYou survey portal, TellDunkin Survey, enabling Dunkin’ Donuts to make improvements to their offerings. Visit here TellDunkin Survey

  178. Lucy Emmanuel said:

    I just finished reading your article, and I have to say, I’m absolutely blown away by the insights you’ve shared. The way you articulated the topic was not only engaging but also informative. Your writing style made me feel like we were having a friendly conversation, which I truly appreciate.

  179. said:

    Walgreens can enter the sweepstakes by penning their name, age, full address, and phone number on a sheet of paper that measures 3 by 5 inches.

  180. smira said:

    There are two distinct varieties of survey codes: one with 12 digits and another with 14 digits. Check the back of the ticket to discover which one should be used. The following is a list of the procedures that you need to perform in order to participate in the online poll hosted by Cracker Barrel:

  181. jonmanonly said:

    Customers who spend the time to honestly answer an online survey and Surveys and companies alike cannot succeed without the input of customers. This leads them to request comments on their website, Employee motivation to deliver the best products for dogs and cats contributes to the company’s rise to the top of the industry. Visit here Survey

  182. junniekuhn said:

    Numerous facets of the customer’s shopping experience are covered in the survey’s multiple-choice questions, such as general satisfaction, usability, store design, customer service, and quality of goods. Visit here ValueVillageListens Survey

  183. janeweller789 said:

    Customers receive Hard Rock discounts as a reward for completing the Hard Rock Client Satisfaction Study successfully. You will be guided step-by-step through the Hard Rock Experience Survey in this tutorial, which also covers the prerequisites for taking part in the online survey, terms and conditions, and rewards. Visit here Survey

  184. brycesher35 said:

    The Bagel restaurants run the Bagel Talk customer satisfaction survey. Respondents will receive a validation number after finishing the online survey, which is exclusive to their clientele. Visit here

  185. patsycry43 said:

    Hi, fans of Taco Cabana! When was the last time you went to your favorite place to get those delicious enchiladas and enticing tacos? If it happened only a few days prior,

  186. raulferre205 said:

    The company strives to provide consumers with products and services that both meet and beyond their expectations. Visit here Telltractorsupply

  187. floymoss said:

    Burger King demonstrates its commitment to customer satisfaction by providing the MyBKExperience survey. Customers

  188. lauraharrington49 said:

    Each meeting concludes with a $100 talent check for five winners, and over 100 participants receive $50 in cash! Though each session has its own LongHorn Survey regulation, you are free to complete as many surveys as you like in a single sitting. Visit here Survey

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