Bob Bly Direct Response Copywriter Official Banner

Are Magazines Obsolete?

July 5th, 2006 by Bob Bly

Are magazines — and magazine advertising — dying a slow death?

In the movie “In Good Company,” Dennis Quaid single-handedly saves his publishing company’s fading sports magazine by convincing the owner of an auto manufacturer to make a huge ad buy.

When Topher Grace congratulates Quaid on saving the mag, Quaid tells him he also did it for the advertiser’s benefit, stating: “It will be good for his business!”

Topher is stunned. “You mean you actually BELIEVE in this stuff?” he asks Quaid.

Quaid replies: “Of course. Why else would I do it?”

Quaid’s character believed in magazine advertising … but do you?

Do you recommend full-page ad campaigns in business and consumer magazines to your boss or clients today?

Or do you feel that magazines are yesterday’s news — and if so, where do you tell clients to spend marketing dollars instead?

SEO? Google Adwords? Contextual advertising? Direct mail? Telemarketing?

And why?

Share

This entry was posted on Wednesday, July 5th, 2006 at 12:55 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

23 responses about “Are Magazines Obsolete?”

  1. Susan Getgood said:

    Yeah, I still believe in advertising. Sort of. I don’t recommend blanket ad buys, ever. Never have. But I do beleive that selective placement of ads can be useful to reinforce the overall message we send to a market. If a publication is a target for your editorial (ie PR), it should at least be on the consideration list for advertising and other marketing promo.

    Especially with consumer and niche products. Perhaps less so with B2B.

  2. SpongeBob Fan said:

    Depending (obviously!) on what you’re selling, local newspapers can be very good. You might be surprised how many people read them — especially when they are looking for something in the neighborhood. Direct mail is also a stable workshorse for my clients.

  3. Matthew Peschong said:

    I think advertising in magazines has a small demographic. The only people I know still reading magazines are housewives, or my mother, picking up a copy of Star Magazine or the Enquirer at the grocery store checkout lane on an impulse buy.

    Also, the only people reading magazines are those on the ‘toilet’ trying to focus on something other than the floor. I don’t know about you but being simple minded and just ‘looking at the pretty ads’ is what I tend to do when I’m on the toilet… then again, that must be too much information for some.

    Anyways, case in point, I agree. Magazines are dying out. At least in my life they are.

    Matthew Peschong
    http://www.CaffeineMarketing.com/

  4. Hannah said:

    I guess it depends on what kind of magazine it is. I’ve never read the Enquirer but I regularly read articles (and ads) in The Economist and in Wirtschaftswoche (a German business magazine).

    Hannah

  5. Tom Chandler said:

    Print advertising is simply one media channel, and yes – some of my clients’ print dollars are heading for online programs instead. It’s neither good nor bad, though I find myself recommending online media to clients because of its bi-directional flow of information (print flows one way).

    Some of my clients are building online communities; they’re reinforcing their brand, driving revenues and creating “brand fanatics” who sell the client’s product for them. Print can be one part of this process (and not every market is ready for this approach), but gone are the days when print got the advertising dollars because it was the only game in town (and happily too).

    Tom Chandler
    The Writer Underground blog

  6. Incorporation Liechtenstein Offshore said:

    great blog, keep it comming.

  7. bianchi said:

    Lavoro eccellente! ..ringraziamenti per le informazioni..realmente lo apprezzo: D

  8. bears said:

    I’ll tell my colleagues about your page..!

  9. Danny Madyun said:

    Can I in simple terms say what a relief to attain a big name who rightly knows what they’re talking about on the internet.

  10. shubham said:

    Here a perfect article for the user for the view of the gaming so please come here and try this article.

  11. richard said:

    Here a perfect article for the user for the view of the gaming so please free spades come here and try this article.

  12. BroJee said:

    Print advertising is simply one media channel, and yes – some of my clients’ print dollars are heading for online programs instead. It’s neither good nor bad, though I find myself recommending online media to clients because of its bi-directional flow of information (print flows one way).

    Best Web Design Company in Bhopal

  13. swayer said:

    I like the posts of Bob Bly very much. He has a unique way to attract readers through his writings dog bite defense attorney near me . This feature is very good in content. I think unlike print magazines, digital magazines are just so simple to forget about. After reading and putting back in the folder, completely forget about it.

  14. SHASHANK said:

    very good post
    This feature is very good in content. I think unlike print magazines, digital magazines are just so simple to forget about. After reading and putting back in the folder, completely forget about it.

    https://www.premium4free.me

  15. steve said:

    indeed an awesome post. All the movies and tv shows lovers who want to watch movies on pc can download Beetv for PC

  16. zaiya mariya said:

    I my opinion Today magazines are widely used as a medium for advertising. It is a mode giving promotion of goods and services for the business persons. So Magazines are now Obsolete. hostsailor This is because magazines are used for marketing and advertising.

  17. Justin Jacob said:

    You have said a right thing magazines and magazine advertising is slowly dying today. It shows the evolution of technology and its impact on people. Everyone is running behind new technologies. CBD Reviews They don’t have time to read or talk with others.

  18. asimhm said:

    Using clever login one can access their complete portal information from where they could take assingments for their class with clever login student

  19. WWE Supercard said:

    This WWE Supercard Mod APK is a sporting event which is fundamentally a cards game in which players can play with the individuals from this game, existing in entire world. This intriguing and exciting cards game has more than 11 million players over the world. It has PVP and positioned modes too.

  20. Corwin said:

    puppies for sale,pug puppies for sale in oregon,pug puppies for sale in az,pug puppies for sale in va,pug puppies near mepugs for sale,pug puppies for sale,pugs for sale near me,cheap pugs for sale,pug puppies for sale near me teacup pug [ We breed with exception. We are engaged in the breeding of Pug puppy for sale, concerned with earning money. All our Pug puppies are raised at home in a family/friendly environment making our Pug puppies completely at ease with other pets.pugs for sale,pugs for sale near me,cheap pugs for sale,pug puppies for sale,pug puppies for sale near me.
    https://pugslandbreeder.company.com

  21. robert said:

    https://savannahbengal.company.com/

  22. black sheep said:

    thanks for sharing

  23. Barnard Fife said:

    Magazines take time to print so any information in them is many weeks old. I discovered this when I was searching for a new job in the transmission repair industry.

Leave a Reply