So, you may find this kind of interesting and maybe a little
bizarre or even unpleasant.

Weeks ago, I sent an email to my readers with the subject line,
“What kind of copywriting clients pay best?”

Immediately, subscriber LJ replied to me:

“I’m guessing not yours, or you wouldn’t be begging for attention
all your life.”

Puzzled by LJ’s unprovoked vitriol, I responded:

“What compels you to insult me, LJ?

“Have I ever been rude to you?

“As for the state of my business, I’m not exactly starving to
death; I earn six-figures annually and have a 7-figure net worth.

“And of course, in cowardly fashion, you do your insulting while
hiding behind a keyboard — no guts to say it to my face.”

There are two lessons to be learned here.

The first is, as I told LJ, if you insult someone hiding behind a
keyboard, you are in fact a spineless coward — even though you
may delude yourself to the contrary.

The second is a reminder that this formula, developed by my
friend Dr. Rob Gilbert, is so true:

SWL + SWL = SW

It is short for:

“Some will like you, your product, or your work.

“Some won’t like you, your product, or your work.

“So what?”

As long as you have enough clients, customers, fans, tribe
members, or whatever to earn a decent living, you should ignore
immature haters like LJ.

My problem in doing so is that my personality is such that I do
not suffer fools gladly.

The only reason I tell you the LJ story here is that I think
there is some value in the lesson it presents.

So maybe I should thank her.