Bob Bly Direct Response Copywriter Official Banner

How often should you check your email inbox?

September 7th, 2018 by Bob Bly

One of my mentors, GN, is one of the top direct response
entrepreneurs.

GN advises us to check our emails only once a day, saying doing
so more often is a waste of time that lowers your productivity.

But GN is a business owner and therefore also a client for people
in service businesses — including freelance copywriters like me.

And while clients can afford to check email just daily, if you
are a vendor, you should do so much more frequently — ideally,
once every hour.

The reason: When your clients or prospects have a need, a prompt
response not only provides superior customer service.

But if you do not reply quickly, they may, if the job is urgent,
email your competitors who, if they answer more quickly than you,
may just get the assignments that you wanted.

In addition, for me, checking my email hourly does not interfere
with my productivity. In fact, it improves it.

I divide my daily writing into one-hour increments, between which
I take a 5-minute break; the great Gene Schwartz worked in
half-hour increments with a 3-minute break between them, though I
am not even close to his level.

During those short breaks is a perfect time for me to take a
quick look at my email inbox.

I quickly delete the irrelevant emails — and respond to the
important ones from clients and prospects on the spot — so they
are never kept waiting too long.

Emails that are less urgent but still important because of their
valuable content, I file for later reading or reference in the
appropriate Outlook folders.

This short break energizes me to get back to copywriting for
another hour.

And if I am worn out on my copywriting project, I switch to
another one, which further refreshes me so I can tackle it with
renewed energy.

So if you are a service provider, I advise you to check and
respond to emails in a timely manner, as it boosts your energy,
productivity, and customer service.

It works well for me and might for you too. Give it a try.

Share

This entry was posted on Friday, September 7th, 2018 at 10:14 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

9 responses about “How often should you check your email inbox?”

  1. Naveen Dudi said:

    Thanks for sharing. It is a great post.
    We are in Education field. So, check here all Sarkari Exam Result.
    University Result Name Wise
    Check here University Result 2019 BA BSC BCom 1st 2nd 3rd Year Result Date 2019.

  2. ronnie11 said:

    Emails that are less urgent but still important because of their
    valuable content, I file for later reading or reference in the
    appropriate Outlook folders. http://2019calendarprintable.info/

  3. Hiioe said:

    I quickly delete the irrelevant emails — and respond to the important ones from clients and prospects on the spot — so they are never kept waiting too long. Visit fireboy and watergirl online

  4. hole io said:

    My job is usually to keep in touch via email so I usually have to constantly update to gmail

  5. Anna Shetty said:

    This article is useful for know about the root security of the containers. I got the knowledge of working of containers with the root behavior with the kernel
    run 3

  6. run 3 said:

    Good article, I would love to read this article. It contains a lot of useful information.
    http://happywheels4.com

  7. hulalal said:

    good article i like it- http://getbillofsales.com

  8. Rani Priya said:

    Hello guys!! I know you want to put your lips on my boobs. If you want to get masturbated by my soft hand then you can hire me

    easily. simple visit our websites

    https://gurgaon.bluelovenight.com/
    https://www.escortsadda.com/

  9. Mumbai-Escorts said:

    Top rated Article i read today. This was good topic of the current time and wrote it very nice way. Keep it up!.

Leave a Reply