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Slogans I Don’t Like

October 1st, 2012 by Bob Bly

Slogans I don’t like:

1–Farmer’s insurance: “Bah-be-bum-bum-BUM-bum-bum.” Just stupid and not even catchy.

2–Dos Equis for its Most Interesting Man in the World campaign: “Stay thirsty, my friends.”

Yes, I know they want us to stay thirsty for Dos Equis beer.

But to literally stay thirsty, you would have to AVOID drinking their beer or any other.

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This entry was posted on Monday, October 1st, 2012 at 12:50 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

114 responses about “Slogans I Don’t Like”

  1. Kent said:

    Farmer’s Insurance is definitely stupid slogan.

  2. Kelja said:

    Bob — Dumb slogans sometimes are effective. According to Wikipedia: “Sales of Dos Equis are said to have increased by 22% at a time when sale of other imported beer fell 4% in the U.S.” I find the Most Interesting Man in the World commercials to be very amusing. Isn’t that true with almost every beer commercial?

  3. Thomas Hooking said:

    Here’s one I hate…
    “Need Great Copy? Click Here Now”

  4. Bob Bly said:

    Kelja: I too find the Most Interesting Man in the World to be entertaining, and you can’t argue with results. But I still dislike the slogan.

  5. Bob Bly said:

    Thomas: It’s not a slogan.

  6. Amanda said:

    Hi Bob,

    I disagree with your Dos Equis slogan assessment. Beer is a diuretic. The more beer you drink, the more dehydrated you become–technically. However, if you drink enough alcohol, you may not realize you’re thirsty!

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  13. Manoj kumar said:

    THANKS FOR SHARING WONDERFUL FOR FARMER’S SLOGAN.OSE SLOGAN ARE BAD.

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