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The awful truth about today’s gurus

December 15th, 2017 by Bob Bly

When I was a kid in the 50s and 60s…

…a “guru” was someone who wore a robe, had long hair, lived on a
commune, and was followed by people who wanted to hear his
message of peace, love, and being one with the universe.

In the 70s, 80s, and 90s, a guru was someone like Tom Peters who
wrote best-selling business books and earned $30,000 an hour
speaking on the corporate lecture circuit.

Today a guru seems to be someone who curses like a sailor … goes
to any extreme to seem edgy and cool … has an ego the size of a
humpback whale … and wants to extract thousands of dollars from
you …

… by getting your credit card number so they can sell you an
outrageously expensive course, “training,” or mastermind group
membership — teaching how to make a million dollars a week in
info marketing, copywriting, coaching, consulting, small
business, or maybe option trading.

So — am I the only one tiring of this new generation of brash,
loud, conceited, egomaniacal gurus?

I asked a few of my Facebook friends, and apparently, I am not:

“I’ve been tired of it for a long time,” writes DP. “That’s why
I’m no longer buying these courses that teach nothing so you keep
coming back.

“I’m doing my own study and research. Much of what I need has
been found in cheap Kindle books. But much I also found just
searching google and reading blog posts of these supposed gurus.

“You see, they all believe in re-purposing content. So, if
they’re selling an expensive course, then this same information
is [more than likely available] somewhere else, much more
cheaply.”

SH writes, “I have been somewhat amused to meet several
self-styled marketing gurus who seemed to have close to zero
disposable income.” (In Texas they call that having “big hat, no
cattle.”)

“It’s scandalous,” proclaims SR. “I feel so sorry for the people
who get ensnared in the empty promises. Plus is it my imagination
or is the ‘guru din’ just getting louder and louder? My theory is
the really successful people are quiet about it.”

“I suspect 90% of us are disgusted with such dishonesty,” says
SN. “I think it makes everyone suspicious and unwilling to buy
even from the honest teachers.

“It causes confusion as we try to discern who we can trust. It
causes hesitation and no improvement for the student, his
business, or the customer whom he wants to reach. That sort of
dishonesty hurts everyone.”

Next, EG chimes in: “I hate the word guru because of how it’s
been used and abused over the past few years. It also makes it
hard for the good guys, because in the eyes of many, all teachers
and coaches are lumped together into this scammy business
category.”

“Making it worse, many of these gurus have never actually done
what they are offering to teach you how to do,” notes HC.

And as DB notes, “It’s easy to call yourself a guru and rake in
tons of money while giving peanuts in return.”

That being said, becoming a ***legitimate*** guru — a
recognized industry expert who in fact DOES have real experience,
credentials, and in-depth subject knowledge — can be the
fast-track to greater success as a consultant, coach, speaker,
copywriter, info marketer, or business owner.

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This entry was posted on Friday, December 15th, 2017 at 11:32 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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