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The myth of outdated information

February 5th, 2014 by Bob Bly

You know a pet peeve of mine is the ignorance of folks who
believe that any information product older than 3 years is
antiquated, obsolete, and irrelevant.

Along those lines, subscriber JK writes:

“I have been following you for a number of years and have
purchased some of your products. Most are excellent and I have
been happy with them.

“You mentioned returns of materials more than three years old.
In most cases if the product is over three years old, I will be
disappointed with the vendor and may not purchase from them

“Some products are evergreen such as your copywriting products
and self improvement products from Brian Tracy and many others.

“Some products are not evergreen. Most any product on web
development (creating web sites) is obsolete in a year because
of how fast the information changes.”

Here’s my reply to JK:

“I beg to differ. Yes, any product on social media that is over
3 years old is outdated. But my products on Internet marketing
are NOT outdated … because the methodology I use is proven and
has been consistent for many years.

“That methodology does not incorporate SEO or social media, so I
dispute your contention that those products are obsolete.”

See, here’s what all these “this product is too old” whiners do
not understand about Internet marketing:

There are literally dozens of different techniques used in
driving and converting traffic in Internet marketing.

Yet, you can build and run a wildly profitable Internet
marketing business – mine gives me a 6-figure annual income with
me putting in literally just 2-3 hours a week on it – using only
a handful of them.

That’s what the Internet marketing methodology my products teach
does: It produces traffic and converts clicks to sales using
only a few proven techniques which do not change much over the

It deliberately ignores dozens of other techniques including
blogging, SEO, and social media. Why? Because you can’t do and
know everything. And the simpler an online business is, the
easier and less time it takes to run.

I am not saying you should avoid those methods. I use
them for some of my other businesses, and in fact I publish
information products (written by experts, not me) on all three –
blogging, SEO, and social media.

But the Internet marketing “system” I use doesn’t rely on them.
So changes in SEO or social media do not render it obsolete in
any way. They are just not relevant.

Here’s another irritant with regard to outdated information: if
a web site URL in one of my info products no longer works, my
buyers roar about it.

Well, we had the same thing in the pre-Internet days with my
books: the longer the book was in print, the more likely it was
that the addresses and phone numbers in them would be outdated,
because the resources moved or went out of business. Yet no one
complained or asked for a refund.

I fear I will go to my grave fighting this losing battle. So I
have resigned myself to spending the rest of my life (sigh)
continually updating my information products (e-books, audio
albums, DVDs) as well as my traditionally published books. These
days I am always writing a new edition of one of my nonfiction

It never ends, but the shame of it is: it’s unnecessary, for the
reasons I have stated.

So if you see me in the street, shuffling slowly … a gray, worn
out, sad, tired little man, barely able to stand … well – it’s
your fault!

But I won’t hold it against you.

Oh, well – back to the keyboard.


This entry was posted on Wednesday, February 5th, 2014 at 10:13 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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