Bob Bly Direct Response Copywriter Official Banner

The power of the “double pipeline”

February 28th, 2017 by Bob Bly

Subscriber DC writes:

“I’ve been a full-time freelance copywriter for 21 years. It’s
been great — but maintaining a constant flow of good projects
has been harder work than I ever imagined.

“I know this is ‘feast or famine’, but it requires massive effort
to overcome. Many business books (certainly not yours) gloss over
this fact.

“Some books on freelancing show pictures of freelancers with
laptops on the beach. In my experience, nothing could be further
from the truth!

“There’s freelancing myth and hype — and freelancing reality.

“I love being a freelance copywriter; at 51 I’m a ‘veteran’ and I
can’t imagine doing anything else.

“But it requires constant marketing and effort — more now than
ever — which you rightly emphasize in your books.”

DC speculates the vast majority of freelance copywriters are not
as busy as they would like — even though 95% won’t admit it.

So, how do you escape the “feast or famine” cycle — and stay busy
and profitable all year long?

The answer is my “double pipeline” method. It works as follows:

First, figure out how much marketing you have to do to generate
enough work to meet your income goal.

As an example, assume Joe, a copywriter, generates his leads
primarily via direct mail.

His income goal is $100,000 gross revenue a year. His average job
pays $2,000 per assignment.

Joe works 50 weeks a year, so he needs one $2,000 job per week to
hit his $100,000 sales target,

Now, say his direct mail package generates a 3% response rate,
and he closes one out of every three leads on average.

If Joe sent out 100 mailers a week, this would yield 3 inquiries
and one paid assignment, meeting his income goal of $2,000 a
week.

So 100 mailers a week keeps Joe’s lead pipeline full.

But my “double pipeline” method says you should calculate how
much marketing and self-promotion it would take to meet your
sales goal.

Then do DOUBLE that amount of marketing. If Joe’s calculations
shows he needs to send 100 sales letters a week to meet his
income goal, he should send 200 letters a week.

That way, his pipeline will not merely have enough leads to
generate the work he needs. It will have twice the volume of
inquiries required to generate the 100K in revenues he wants.

Of course, thanks to referrals, repeat business, and other
sources of leads — social media, blogging, and what have you —
Joe realistically won’t need to send 200 or maybe even 100
mailers weekly.

But the point of the “double pipeline” method is this: doing
more marketing and self-promotion than you need to gives you an
abundance of leads — more than you need.

Having the doubly full lead pipeline is your protection against
slow times and virtually assures that you are busy, productive,
and profitable all year long.

Try doubling up in your marketing, and fill your lead pipeline to
overflowing. It’s your insurance against an unwanted slowdown in
leads and work.

You can do it by following my “ABM” formula for self-promotion,
explained in this short free video:

Share

This entry was posted on Tuesday, February 28th, 2017 at 1:24 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

30 responses about “The power of the “double pipeline””

  1. gau said:

    I know all the people are looking for playstation plus codes and so I am here to share it.

  2. shruthi said:

    Thanks for post
    psn code generator has many gaming links which may interesting

  3. Survival games said:

    Thanks for your sharing. Your article is very useful, it gives me more understanding. free survival games online

  4. steve said:

    Nice website, i love reading contents like this, keep sharing more slotomania free coins

  5. Richard1 said:

    thanks for good sharing information it is very good articls http://www.pcmunkey.net

  6. hosting $1 said:

    Very great focuses you composed here..Great stuff…I think you’ve made some really fascinating points.Keep up the great work.

  7. yify said:

    Thanks for sharing.I hope you continue to have such quality articles to share with everyone! I believe there will be many people who share my views when they read this article from you!

  8. Harrison said:

    Instagram Login with Facebook rates one of one of the most preferred apps https://instagram-login.org/ For mobile application users, simply launch the Instagram application.

  9. Active Directory Schema said:

    Really Thanks For Posting Such an Useful and Informative Content Really Thanks For Sharing.active directory tools

  10. Mike said:

    Instagram and Nerdy Writers is a famously troublesome stage on which to compose a decent bio. Like Twitter, you essentially don’t have space for an expert bio that incorporates every little thing about you. What’s more, on the grounds that Instagram is principally a versatile application, numerous watchers are finding out about you inactively on their cell phone.

  11. Charles Norman said:

    Researching the topic is one thing, but organizing the facts and figures and create a masterpiece paper is what our “write my assignment for me UK” does best for all its clients worldwide. We make sure that all your topic requirements and preferences are equally met for a quality submission.
    Write My Assignment Online

  12. hanryleo said:

    First time i visit this website and i get many interesting and also informative blogs here. The power of the double pipeline is very useful and informative post. Thanks for sharing this all. Keep sharing
    click here to get electrical safety matting

  13. Jason said:

    This is a great post thanks for the information!
    https://owreventwifi.co.uk/

  14. Terrin said:

    We can find many online freelance copywriter site and here the experts in writing can do these work easily. So that the customers local internet providers get quality writing work in limited time. Here the details of best online writing sites are shared.

  15. Sabine said:

    Very helpful, thank you so much. I bookmarked and will com back.

  16. caia domino said:

    What is the power of a double pipeline? It is the first time I am hearing the topic but I did not understand the term well. Can you share some of the relevant details related to the topic so that other people also understand about it? Personal Injury Lawyer

  17. Henry Strock said:

    What a fantastic post!This is so chock full of useful information.
    I can’t wait to dig deep and start utilizing the resources you have given me.
    Thanks again for sharing Apex Item Shop with us.

  18. Write my assignment for me uk said:

    The innovations at present being used for the power creation in the geothermal field are some of the time influenced by two critical issues: the natural effect and the boring expenses. The primary issue is identified with the methods received to expand the warmth trade or to the utilization of aquifers which contain toxins that are not appropriately arranged or bound.

  19. asim said:

    There are particular dissertation websites that are online via the internet once you reach evidently published as part of your world wide web page. how to install kodi on firestick

  20. asim said:

    Promptly it remarkable websites should really irrefutably develop recognised after only the site most people will, from the diligent articles and reviews and ratings or it could be advice. click now

  21. Kaitlyn John said:

    This is an entirely different article by Bob Bly. At first sight, we won’t get any idea about what he is trying to share through the article. loose diamonds The heading of the topic The power of the “double pipeline” is also a bit tricky. He has also attached a video to make the content little more clear.

  22. Assignment Writers UK - Assignmentspot said:

    Traveler Pipeline Holdings, LLC, is supervising the pipeline proposition and development. PPH is situated in New Jersey and will oversee pipeline development in that state. Its auxiliary, Pilgrim Transportation of New York, will administer development in New York.

  23. Write My Assignment Cheap UK said:

    Why spend an entire evening writing those lengthy academic papers on your own? Since all you need is sign up at our services and just tell us, Write my assignment UK. As we always a dedicated and highly talented academic writing team that is incredible at offering students premium quality academic papers to eliminate all their writing worries.

  24. virat said:

    reviews-for-avast-free-antivirus

  25. UkKilts said:

    Select a quality worsted wool tartan of your choice. Alternatively,black kilts in either 4 or 8 yards, all made to measure. Or off-the-peg affordable wool kilts, in 3 … mens kilts

  26. Mysubwaycard.Com said:

    Do you find yourself grabbing a sandwich for breakfast on your way to work, have one for lunch, or while heading home in the evening? Does subway restaurant come to your mind each time you think of a delicious sandwich? Well, what you read here will make you visit your local subway joint more often.

  27. Mshi said:

    Wonderful updates, I am gonna share it on icai exam result

  28. Mike said:

    Wonderful updates, I am gonna share it on pastemagzine.

  29. Naseem Rizwan said:

    Prize Bond Schedule Finance provide a complete list of saving prize bonds lucky draws, Prize Bond Schedule prize bonds schedule and prize bond winner’s lists and everything else.

  30. Alarms Melbourne said:

    This was really an interesting topic and I kinda agree with what you have mentioned here!

Leave a Reply