Bob Bly Direct Response Copywriter Official Banner

Copywriters: Stop whining about client edits

April 4th, 2017 by Bob Bly

A lot of people are complainers and whiners.

We copywriters are no exception.

One of the most common complaints I hear from copywriters centers
around clients requesting edits and changes.

But the great novelist and poet, Charles Bukowski, had a more
positive take on rewrites.

In his book “On Writing” (Ecco, 2015, p. 163), Bukowski writes:

“Writing has never been work to me, and even when it comes out
badly, I like the action, the sound of the typer, a way to go.

“And even when I write badly and it comes back, I look at it and
I don’t mind too much: I’ve got a chance to improve.

“That’s the matter of staying with it, tapping away … until it
sounds and reads and feels better.”

Three quick points for freelance copywriters to think about:

1–You may know more about copywriting than your client. But he
may know more about his market than you — and almost certainly
knows more about his product than you.

2–You will have some clients who know as much or even more about
copywriting than you do. You know who they are. Writing for these
clients takes your skills to the next level.

Once, when my client MF, one of the masters of copywriting, was
reviewing a draft of mine, his comments were all so on target I
was moved to say to him aloud, “I am learning so much — I should
be paying YOU.”

He wryly replied: “You’re damned right.”

3–We don’t always write as well as we would like to. But we must
always write as well as we can.

Of course, it helps if you — like Charles Bukowski, Isaac Asimov,
and David McCullough — belong to the segment of writers who not
only like but actually love to write.

“There is nothing more magic than lines forming across paper,”
said Bukowski. “It’s all there. It’s all there ever was. What
comes afterwards is more than secondary.

“I can’t understand any writer who stops writing. It’s like
taking your heart out and flushing it away. I’ll write to my last
breath. I was meant to be like this.

“And when my skeleton rests upon the bottom of the casket,
nothing will be able to subtract from these splendid nights,
sitting here at this machine.”

Bukowski’s words remind me of when Barbara Walters interviewed
Isaac Asimov.

She asked Asimov, “What would you do if you found out you had
only 6 months to live?”

Without missing a beat, Asimov replied: “I’d type faster.”

My kind of guys….

Share

This entry was posted on Tuesday, April 4th, 2017 at 10:38 am and is filed under Writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

82 responses about “Copywriters: Stop whining about client edits”

  1. Tom Andrews said:

    Hey Bob,

    You’ve made some awesome points here. And you know what? I’ll admit to being guilty of having a moan to myself when clients request an edit.

    But after reading this, I’ll try and look at it in a more positive way. After all, if those edits are gonna make the copy convert better, then it’s gonna benefit me.

    My only problem is when clients who have barely no clue about copy try to edit your work like an English Lit teacher. I tell them how copy should be conversational.

    Yet still they get stuck in “school essay” mode.

    (These clients are rare, I must add.)

    One thing I wanna ask you about is this:

    You said in your first point that your client may know more about his market than you.

    If this is the case, is it a sign the copywriter hasn’t done his job properly?

    I mean, knowing your market’s the most important part of the whole process, as far as I’m concerned.

    And I would argue that, if a copywriter doesn’t know the market at least as well as the client does, then he hasn’t done enough research…

    Meaning he hasn’t done his job properly.

    What are your thoughts on this?

    Thanks for a great read, Bob.

    Tom

  2. Driving Directions said:

    Thanks for sharing your point of view.

  3. Rolling Sky said:

    Thanks for sharing the post!

  4. abcya said:

    Your article is detailed, thanks to it I solved the problem I am entangled. I will regularly follow your writers and visit this site daily.

  5. Nicole John said:

    These are genuinely enormous ideas in concerning blogging.
    You have touched some pleasant things here. Any way keep up writing.

  6. Alison Paul said:

    I am in fact Thankful to the owner of this site who has shared this impressive article

  7. sw11clinic said:

    This article is very important to me, raises very important issues.
    Italian Dential Clinic In Clapham Junction

  8. essay writer said:

    I think if there is initially agreement between writer and a client about certain number of revisions like it is at Essay Dune, where client has a right for 3 free revisions, then writer has no right to complain and should stop whining.

  9. Thanos said:

    Must be glad to given this amazing blog here you have to look the all update and best working forever to know how to use alarms in windows 10/ this is the process for set the time easily in windows app thanks.

  10. Anna Shetty said:

    Excellent post. I was checking continuously this blog and I’m impressed! Very useful information particularly the last part 🙂 I care for such info a lot.
    driving directions

  11. Poxinaa said:

    I agree 100% that sometimes, customers are incredibly responsive. Therefore, for me, the motivation is my friend https://www.giantbomb.com/profile/peterphillip/about-me/, who is now engaged in essays related to the Antigone book and is always happy to look at the work from a different perspective. Unfortunately, I can only dream of such a skill.

  12. george said:

    The best collection Hire Php developers India of topics is the main attraction of this page. The readers can easily make use of this page for doing various tasks easily that are making this page more impressive for all readers. which provides good services in all manners.

  13. Quranic solution said:

    Husband often get intimidated or influenced by various unwanted circumstance as they can be attracted by other women and not bother or listen to any talk of their wives and midway their current relationship

    Shohar ko kabu karne ka wazifa

  14. Rohaan said:

    I read your blog post and this is nice blog post.. thanks for taking the time to share with us. have a nice day buy canvas shopping bags

  15. videobuddy said:

    THANKS

    Videobuddy Apk

    Videobuddy

    Videobuddy

    THANKS

  16. ilamariya said:

    goodclick

  17. ivaanadam said:

    It is really an interesting article and it gives me more information about these copywriters and client edits. helpful resources It is really informative and you gave a detailed description. What is the use of these client edits? I think this client edit is not needed.

  18. Ryan B Abraham said:

    When I read this article, I got some information about copywriting. Copywriting is the act or occupation of writing the text for advertising or other forms of marketing. Your post makes me more informative. cbd products Anyway, thanks for sharing the information for us.

  19. ghd sports said:

    Thanks for the best post and i love it

  20. Eront 11 said:

    My Local Mothercare is the feedback or customer satisfaction survey portal introduced by Mothercare retail store chain.

    papasurvey.info

  21. dino run said:

    Your article is very good and special. Instead, I like the way you present your writing scientifically. This will be an article worth discussing

  22. Ellie said:

    Hey such an incredible writing skill you have got. I inspired from your writing and posted an article here: How to test webcam

  23. property lawyer said:

    as d sad a sd sa
    divorce and khula lawyer in pakistan
    children custody lawyer

  24. court marriage said:

    asd sa d sad sa
    nikah procedure in pakistan
    online nikah registration

  25. divorce lahore said:

    asdas d sa
    corporate lawyer in pakistan
    property lawyer in pakistan

  26. divorce faisalabad said:

    as d sa da sdas da sd as da sd
    criminal lawyer in pakistan
    civil lawyer in pakistan

  27. marriage pakistan said:

    asdsa d asd a sd sa
    court marriage in faisalabad
    court marriage in faisalabad

  28. nikah service said:

    sa d as d sa d sad sa d asd as d divorce lawyer in pakistan

    divorce procedure for overseas pakistani

  29. Ali & associates said:

    asd sa d sad sa as da s
    court marriage in pakistan
    court marriage in pakistan

  30. One Dasty said:

    Home Pug puppies and French Bulldogs make wonderful family pets. Above all, they are hardy and an ideal pet, especially for first-time owners. Selecting a new pug puppy or French Bulldog is a daunting task. You want one that is healthy but also comes with a pleasant personality and is adaptable to your lifestyle.
    https://pugslandbreeder.company.com

  31. McOrlando said:

    All of Pitbull AKC registrationincludes a basic health guarantee and a 3 year genetic health guarantee. They have been raised in our home around small children, kittens and dogs of every size to help them develop well round personalities accustomed to daily home activates. We encourage families to ask question and to stay in contact with us.
    All puppies sold as pets will go home spayed-neutered! We also sell puppies along with breeding right. Note this will an additional fee.
    https://pitbullbreeder.company.com

  32. robert said:

    Throughout the years,exotic kittens and the occasional litter of gorgeous Bengals, Servals, Savannah and Caracal kittens.my family encouraged me to pursue my dream and develop my own line of Exotic kittens.
    https://savannahbengal.company.com/

  33. bobikay said:

    Visit and get many happy birthday whatsapp status images and quotes just click by https://statusarena.in/happy-birthday-status

  34. TelecomYaar said:

    Get Coin Master Free Spin Link

  35. Wisdom Pharma said:

    Wisdom Pharma offers you all the best self-care products in one convenient place, such as their dark circles. So, buy from Wisdom Pharma and get high-quality dark circle Creams online. Wisdom Pharma brings the best eye creams for dark circles in Pakistan.

  36. Youtu said:

    This is a very good article and very helpful. I will suggest you to visit TamilYogi, If you are interested to read articles related to entertainments. This article helped me with many sides. Ayurveda is a very good thing from India.

  37. Best Trucks said:

    Freightliner M2 106 26ft box truck is one of the most popular medium-duty on our bestoftrucks.com website.

    https://bestoftrucks.com/freightliner-m2-106-26ft-box-truck/

  38. Adet oldum ama hamileyim said:

    adet olduysan?z kanaman?z varsa hamile oldu?unuz anlam?na gelmez adet oldum ama hamileyim diyorsan?z dikkat edin babannenizi ça??r?r?m

    https://hamilelikbelirti.com/normal-adet-oldum-ama-hamileyim/

  39. Jos Buttler said:

    Thank you for giving us such good information for us, I really liked this article, it will help many people. – Mahindra Arjun 605

  40. Konnor said:

    This is something we should all consider

  41. Michal said:

    Movies Downloading from isaimini movies Website is a easy task. You must also checkout now.

  42. George said:

    cool type of article! having best info update knowing for a good copywriter that makes me learned something thanks, for sharing. immigration lawyers melbourne

  43. Jimmy said:

    what an awesome way for a good copywriter which is full of knowledge, sharing best information that looks very amazing. bathroom renovation melbourne

  44. Ndure Shoes said:

    One of the leading shoes brands in Pakistan is Ndure, always offering their customers quality footwear.

  45. Piro Player said:

    PUBG UC is used to buy different items in PUBG Mobile and they find it difficult to convert them to different currencies. You can visit Common Values of PUBG UC In Different Currencies and see the table where you can see values on UC in different currencies.

  46. Richard said:

    truly glad receiving best information knowing all about the proper way as a copy writer, keep it up! affordablelectricians.com.au/croydon.html

  47. Emma Harriet said:

    Estos son pensamientos absolutamente gigantes con respecto a los blogs. Ha acompañantes en Avellaneda tocado algunos asuntos de primera clase aquí. De cualquier manera mantener la escritura.

  48. carlos12 said:

    Business Analyst produces reports that will be presented to Microsoft end-customers, sellers, and partners. You will take data collected from their infrastructure environment to create business analytics and a Cloud Migration Business Case for presentation to Customers. You will have strong Business Analysis and Power BI capabilities to empower customers to better understand & manage their current infrastructures.

  49. ash12 said:

    Affordable Flights by FlightsnTravel give you an amazing and relaxing flight zone to move from one country to another with your family, friend, or with your love one where ever and when ever you wanted to go.

  50. Truckabuses.com said:

    Your post is very nice, I love that you post like this.
    Ashok leyland truck price

  51. vaishnavi gupta said:

    I am very impressed by your blog
    https://www.truckbazi.com/

  52. mapquest directions said:

    If you are having trouble driving to unfamiliar places then mapquest directions is a great solution for you.

  53. BSNS Consulting said:

    BSNS Consulting is the premier digital marketing agency Islamabad. Our expert team leverages the latest digital marketing strategies and tools to help businesses in Islamabad reach their target audience, generate leads, and increase brand visibility.

  54. lisapurnellsw said:

    As you play Taylor Swift 2048, you’ll not only enjoy the soothing melodies of Taylor’s music but also exercise your puzzle-solving skills. Challenge yourself to unlock rare tiles and achieve the highest score while immersing yourself in the world of Taylor Swift.

  55. John76 said:

    sach as a great artical dnmaccess
    Nemesis Market
    Asap Market

  56. BabyBoxShop said:

    Make a heartfelt statement with our personalised gifts that are specially tailored for babies. Add a personal touch by customising items such as blankets, clothing, and keepsakes with the baby’s name or initials. These unique and sentimental gifts will be cherished for years to come, creating lasting memories for both the little one and their loved ones.

  57. Vallee Real Estate said:

    Experience urban living at its finest with apartments for sale in Richmond. Discover a diverse selection of stylish condos and apartments in this bustling city, known for its rich culture and convenient amenities. Start your journey to homeownership in Richmond today.Explore our listings to discover modern condos with stunning views, conveniently located in this thriving community. Your ideal Richmond apartment awaits.

  58. Subhash Shastri said:

    You have lots of great content that is helpful to gain more knowledge.

    Astrology Consultancy Services in India

  59. Dainik Astrology said:

    Its full of information

    Dainik Astrology

  60. harivanshtours said:

    Love to read it, Waiting For More new Update and I Already Read your Recent Post its Great Thanks.

    Jaipur One Day Tour Package

  61. keylife said:

    it good. thank you for your beautiful article.

    Car Key Cover

  62. Rahul Shastri said:

    Great article, thank you for sharing info!

    Face Reading In Jalandhar

  63. prontopanels said:

    I have to thank you at least once for this amazing read !!
    INDUSTRIAL SHED CONSTRUCTION

  64. novelwebsolution said:

    Great article, it’s wonderful, there’s something good hidden in it.

    Website Development Company In Jaipur

  65. maharanacab said:

    regards for contribution.!

    Bus Rental in Jaipur

  66. Tiptop-Einrichtung said:

    Friseureinrichtung refers to the overall furnishings and equipment within a hair salon. Creating the perfect ambiance in a hair salon is essential for both customers and staff. “Friseureinrichtung,” or hair salon furnishings, encompasses a range of elements that contribute to the overall design and functionality of a salon.

  67. CAvpshost said:

    Experience hassle-free hosting with CaVPS Host’s managed serversolutions. Our team of experts takes care of all server-related tasks, including setup, maintenance, security, and monitoring. This allows you to focus on your core business activities while we ensure your server runs smoothly and securely. With CaVPS Host’s managed server services, you can enjoy peace of mind knowing your hosting environment is in capable hands. Explore our managed server options and elevate your hosting experience.

  68. Subhash Shastri said:

    You have lots of great content that is helpful to gain more knowledge. Best wishes.
    Astrology Consultancy Services in India

  69. Dainik Astrology said:

    Your article has answered the question I was wondering about! match making for love

  70. harivansh tours said:

    Thanks for the blog filled with so many information.

    Jaipur One Day Tour Package

  71. novelwebsolution said:

    Nice! Your article is extremely attractive and interesting

    Website Development Company In Jaipur

  72. maharanacab said:

    Thanks for the blog filled with so many information.
    Bus Rental in Jaipur

  73. novelwebcreation said:

    Thank you for the efforts you made in writing this article. Keep Blogging!!
    best website development and designing company in Jaipur

  74. Vallee Real Estate said:

    Looking for the perfect place to call home? Explore a wide range of apartments Condos for sale in prime locations. Find your dream property with our expert real estate team’s guidance.
    Our listings feature diverse options in prime locations, ensuring you find the perfect property to call home.

  75. Alpha Tonic said:

    Welcome to Vallee Real Estate Group -Your Trusted Partner in Real Estate Services.Our real estate group is committed to providing top-notch services for buyers and sellers alike. With a strong focus on market trends and customer satisfaction, we aim to exceed your expectations.Unlock the potential of your real estate journey with Vallee Real Estate Group. Find your dream property with our expert real estate team’s guidance.
    Our listings feature diverse options in prime locations, ensuring you find the perfect property to call home.

  76. Vallee Real Estate said:

    Explore a diverse range of options of housing for sale, from single-family homes to townhouses. Find the perfect residence that suits your lifestyle and budget. When a property is listed as “for sale,” it means that the owner or seller is actively seeking a buy.

  77. Vallee Real Estate said:

    Our Burnaby realtors have a deep understanding of the local market. Whether you’re buying or selling property in Burnaby, our dedicated Realtors are here to assist you. Explore our listings and experience the best in Burnaby real estate with us.

  78. Ayhan Service said:

    Nice Service Capture
    symbol serrvice
    renualt capture service
    l90 service
    tlasiman service

  79. Lodibet said:

    Conquer challenging dungeons and face off against fearsome bosses. Lodibet

  80. We Sell Stocks said:

    Explore the pinnacle of automation technology with We Sell Stocks, your go-to destination for Programmable Logic Controller (PLCs). Our diverse inventory showcases high-quality PLCs designed for various industrial applications, ensuring top-notch performance and efficiency. Whether you’re upgrading manufacturing processes or enhancing automation solutions, find the perfect PLC to meet your unique needs at competitive prices. “We Sell Stocks” is committed to delivering excellence in quality and customer satisfaction, making us your trusted partner for acquiring advanced PLC technology. Revolutionize your operations with our exceptional selection of Programmable Logic Controllers, setting the standard for efficiency and innovation.

  81. Ravi Kumar said:

    There is something special in your post, I enjoyed reading it. Thank you for sharing your knowledge with us.
    Ashok leyland 4225 price in Bengaluru

  82. Muhammad Umer said:

    Sahar Tech: Reliable and secure hosting services for your business needs. Web hosting service In Pakistan

Leave a Reply