Bob Bly Direct Response Copywriter Official Banner

Does the world really need the book you are writing?

May 12th, 2017 by Bob Bly

My FB friend BL writes:

“We need fewer books by people who feel having a book is good for
their career. If you’re going to write a business book, take time
to put some meaty information in it. It pisses me off when I
spend good money on a fluffy ‘ego’ book.”

It may surprise you, but I agree with BL.

“Wait a minute, Bob, you hypocrite,” you may be thinking. “You
have written dozens of books on marketing and copywriting to
boost your career. Talk about the pot calling the kettle black!”

Well, here’s what you may not see….

Yes, the business books I have written certainly have boosted my
freelance writing career and helped build my reputation in the
marketing field.

But, that was a byproduct of writing the books — although I was
well aware of that benefit and it was a part of the motivation
for doing them.

My main reason for writing how-to books however, has always
been this….

Whenever I learn new skills or information of a practical nature,
I feel immediately compelled to put what I know into a book about
the topic — and teach it to others.

Especially when I feel my grasp of the material is strong and my
application of it has been effective.

So my primary motivation for how-to book authorship is to teach …
to pass on what I know to those who might find it interesting,
useful, or both.

This has three benefits:

First, it creates a loyal readership that appreciates the books I
write, so that they continue to buy new books and other info
products by me.

Second, writing a book builds your reputation as an expert in
your field, which in turn helps promote you and your services.

Third — and this is the one benefit many newbie authors don’t
realize — writing a book on a subject probably teaches you as
much or more as the people who buy and read your book!

That’s because writing a book forces you to do further research
on your topic … think more deeply about it … organize your
material more logically … and then explain it so clearly that
even a layperson can easily understand, enjoy, and profit from

By the way, the same is true of teaching a course in the subject.

So IMHO, writing a book or teaching a course on your specialty is
one of the most worthwhile activities you can pursue.

On the other hand, some people only write their nonfiction book
for the sole purpose of achieving guru status.

This has resulted in a tidal wave of the fluffy “ego” books BL is
talking about.

If you ever read a business book and think, “This is a book that
should never have been written,” you are reading a fluffy ego
book produced solely to promote the author, and not to educate
the world or even herself.


This entry was posted on Friday, May 12th, 2017 at 10:00 am and is filed under Writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

17 responses about “Does the world really need the book you are writing?”

  1. Eduardo said:

    What I see most today is people writing a book, and I can not understand what these people think, because a lot of them have no experience about the subject they are talking about.

  2. adward said:

    After a thorough read to thus outstanding post I want to say that you have created very interesting information. Visit this website

  3. Plumber coral springs said:

    I am impressed with your writing style, you wrote the awesome knowledge of everyone visitor my friend told me about your site after visiting I am very happy.

  4. Armel Tene said:

    Catalog data entry services

  5. Jordon Braun said:

    You are absolutely right that a writer should write a book according to the demands of the people and according to the Edubirdie review trend. There is a huge number of books which are presenting in the market not getting enough attention.

  6. pranav said:

    free to lean through this articles. very helpful.

  7. Tejas Potfode said:

    Nice article. The data present in the article is meaningful.

  8. abdul moiz said:

    The Nomao camera application for iPhone, iPad or for iPod Touch is not accessible at the Apple’s App Store, as Apple thinks that this fussy application violates their individual policy and regulation. There are additional customs where one can install Nomao Camera APK to their iOS operating devices.

  9. Steven Kenneth said:

    In the end that’s what knowledge is right; to share it with the others. And that’s what you are doing. Not vouching for the fluffy ego book writers, but may be their target was to talk about them and not so much about the topic which they put as the header.

  10. free said:

    thanks for sharing. is-windows-defender-good

  11. vidyasagar yadav said:

    This is amazing article for fb users , and Im write a latest post for Fb Status Please Read .

  12. vidyasagar yadav said:

    This is amazing article for fb users , and Im write a latest post for
    fb status Please Read .

  13. Mary Foster said:

    It’s great concept you just clear my mind about book Wikipedia writing it keep posting.

  14. Facebook Status said:

    Wow, that very good, thanks for this. Status in hindi

  15. Alice said:

    What a great article. Thank you for the encouragement. By the way, I want to share to you guys about – a great website about router login I’ve just discovered, it helps me a lot.

  16. David Winget said:

    The meaningful words are needed when writing a book. Then only the readers get the actual meaning of that particular sentence. Troubleshoot Network Printing Issues on Windows The authors use a synonym of a word for making a sentence more attractive.

  17. Peter Ross said:

    This is a great blog for social media writers will be helpful for them in improving their writing skills.

Leave a Reply