How to submit copy
February 13th, 2018 by Bob Bly
Subscriber BM writes:
“Bob, can I ask a dumb logistical question? How exactly do you
submit your copy? And in what form? In a word Doc? PDF?
“Do you format the copy exactly as you envision it, down to the
headline font and size? And what about images and charts and
things like Johnson boxes?
“Do you dictate how things look graphically or just submit the
raw text for everything? Just curious about that.”
So let me briefly provide the straightforward answers to these
questions, which are anything BUT dumb:
1–I submit copy to clients as a word file, single-spaced, sent
via an email attachment.
2–The body copy is in 12-point Times Roman. Headlines are
14-point Arial bold. Subheads are 12-point Arial.
3–If there are graphics, I cut and paste the image into my Word
document directly from the source material (e.g., Powerpoints,
white paper PDF documents, websites) whenever possible, with the
source referenced in a footnote.
4–If the source material is copyrighted content owned by my
client, I assume they can use the visuals as is.
5–If the source is copyrighted material belonging to someone
else, I still cut and paste it with a footnote into my document,
but alert the client that they must either obtain written
permission to use it or redraw it so as not to violate copyright.
Or, I paraphrase to avoid copyright violation.
6–I often include in the Word document for my copy some
“copywriter’s roughs” — crude layouts, drawn in Microsoft Word.
Note: I have collected my layout templates in a kit you can buy;
see my PS below for details.
7–I clearly indicate what is a headline, subhead, or body copy;
provide images for guidance; and either give layout instructions
in text [in square brackets] — or using my copywriter’s roughs
(see #6 above).
But, I do NOT “dictate how things look graphically,” format the
copy in final form, or do a finished graphic design or layout of
any kind.
Instead, I provide sufficient “art direction” (layout
suggestions) so that the graphic designer can produce a finished
layout that will work in print or online.
I will also, at no charge, review the layout, often several
times, as it is being developed by the graphic designer and made
final by them and the client.
But I do not try to tell the graphic designers how to do a job
for which they are better skilled and suited than I am.
This entry was posted on Tuesday, February 13th, 2018 at 2:08 pm and is filed under Writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
February 20th, 2018 at 12:41 am
I cut(ctrl+x) and paste(ctrl+v) the image into my Word
document directly from the source material powerpoint.
movie maker customer support
February 20th, 2018 at 5:10 pm
In my case, in addition to the content I must also take care of the layout.
February 22nd, 2018 at 2:52 am
If you want to change the major manipulation in your window mobile and want to set a ringtone which changeringtoneinwindows10mobile. Just go and look the setting here.
March 1st, 2018 at 8:57 am
You can submit a copy of your gas station here.
March 3rd, 2018 at 4:21 am
Netflix is the best online streaming option for Home Television that has been owned and launched by an American entertainment company
April 9th, 2018 at 11:26 pm
If the source material is copyrighted content owned by my
client, I assume they can use the visuals as is.!
hotmail login sign in.
April 26th, 2018 at 8:08 am
Streaming videos are the most common thing which a number of people like to do in their free time.
click here
May 5th, 2018 at 7:37 am
Nowadays Smartphones are playing a vital role in our day to day lives
modro app
May 11th, 2018 at 5:21 am
hey guys if you are a gamer and want some amazing game then try my link
June 18th, 2018 at 6:09 pm
your article is quite informative and full of knowledge, but when you talk about VOIP service then magicjack one of the most globally used VOIP device. it is completly releable and easy to use. to know more about it or resolve bungles regarding magicjack visit magicjack customer service.
magicjack support
June 23rd, 2018 at 2:23 am
Quite informative. Appreciate you man this article help a lot of people i wanted to know more and i searched so i end up on Buy cheap custom canvas prints and i found their design is super amazing and the variety they have it’s too much.
June 25th, 2018 at 10:54 am
All things considered, there isn’t any issue, which our group doesn’t address, so if your Eset Nod 32 Antivirus is not proper working or you are encountering any sort of issues with its convenience, you simply need to connect with our Eset Nod 32 client benefit.+
http://customer-services-number.com/eset-customer-service/
August 2nd, 2018 at 1:12 am
This was a great and interesting article to read. I have really enjoyed all of this very cool information
color switch
August 31st, 2018 at 6:14 pm
hello sir
your blog provides the best informations “dumb logistical question”
https://www.thedevicesupport.org/roku-technical-support/
October 1st, 2018 at 2:53 am
Nice Blog, I’m really impressed with your efforts.
October 9th, 2018 at 1:07 am
thanks for sharing
October 17th, 2018 at 10:44 pm
Instructions on how to send your copy is very good. Thank you for sharing
wings io
October 25th, 2018 at 7:17 am
sharingsharingsharingsharingInformation about gift card generator and gift card generator and gift card generator marketing content is very useful, I see marketing content to some time it will also overload…
November 19th, 2018 at 4:48 am
hi i m kunti bilwal
dear,i read your article this is too good and more atractiveand informative which i feel to read it every time.
please give us this useful information every time. and dear i have some more blogs which i read this is also more knowledge information hope you read this
and once again thanku for this blog.
thankyou
December 19th, 2018 at 2:30 am
nice tips on copy writing and i always use character and word count and grammar checking tools while writing my articles.
December 29th, 2018 at 12:44 am
Thanks for sharing such a great information with us. Your Post is very unique and all information is reliable for new readers. Keep it up in future, thanks for sharing such a useful post.
January 9th, 2019 at 8:58 pm
Nice information. Thanks for sharing this informative blog with us. I really need this type of blog and I’m so lucky to found this.
February 13th, 2019 at 7:39 am
QuickBooks is accounting software which is used for the developed and market Intuit.QuickBooks payroll smartest payroll solution with is tax and tool solution given the effortless working and intact one-stop shop for your payroll needs. The cloud version is a distinct product from the desktop version of QuickBooks and has many features that work differently than they do in desktop versions. QuickBooks payroll comes with most advanced features to make your accounting is very easy. the latest QuickBooks feature is better than the previous one it improve the payroll functionalities. As you can seek help issue you are facing while you are using QuickBooks payroll. Online payroll is a superior choice for the companies to looking forward to accounting automatic solutions to take a company in highest peek.
February 20th, 2019 at 12:46 am
Quickbooks payroll customer service:+1-855-441-4417 is for the users who want help regarding Quickbooks and Quickbooks payroll has the advanced features and improved version of Quickbooks 2019. If you want any kind of help and have issues regarding Quickbooks then you can contact Quickbooks payroll customer service by call, email, chat and live chat support also.
https://www.wizxpert.com/quickbooks-payroll-customer-service/
March 19th, 2019 at 9:45 am
Je vous remercie de l’information! Je cherchais et ne pouvait pas trouver. Vous me aidé! dgcustomerfirst com
April 2nd, 2019 at 4:22 pm
We are providing Epson Printer Support Phone Number .Epson Printer a Japan company invention, has contributed a big role by selling best printers across the world. People buy printers for their official as well as non-official use. If in any case the Epson Printer Support user faces problem while using the printer, like the words or the letters are printer incomplete or is not clearly visible, and similar issues appear, for this our Epson Printer support phone number is available every time. Epson printer Customer are safe and secure to use any time at any place. Our support is given from very side, at every stage whenever required.
April 11th, 2019 at 2:13 am
Thanks for sharing useful info.
working on aol ,att and verizon email support .contact for the issue
April 13th, 2019 at 4:57 am
Quickbooks is accounting software which is mostly used in small business and mid-sized business. With Quickbooks, managing your business account, tex, bills are very easy. And for updates and new features, you get Quickbooks payroll support. So, if you need any help for your Quickbooks, you can easily call us on Quickbooks online support phone number. There are some different ways to contact Quickbooks online support number, you can contact through the call, email, chat, and video call also. So, if you want any other way to contact, you can choose and contact easily. Our certified experts always try to resolve your problem with the best suitable answer. So, you don’t need to worry about your issues, queries, and errors which occur when you work on Quickbooks. If you face any error while using Quickbooks, you just contact on Quickbooks online support number. We will try our best to help you and give you the best suitable solution.
https://www.quickbookspayrollonline.com/
April 17th, 2019 at 7:28 am
this is an awesome blog i never see this type of blog. thanks for this blog.
downloadbyme.com
April 26th, 2019 at 6:32 am
The software holds some of the really important files for your company and business and so it becomes essential that you create a backup of each and every data that is created. So that if by chance, the original gets corrupted or deleted, you have a backup source available with you. If you are not able to understand how it can be done, then it is suggested that you take the assistance from Quickbooks payroll Support and do the needful.
April 27th, 2019 at 3:04 pm
Amazin Post surely inspires many people. Thanks author… Graphic Design… if you are new to the world of blogging or graphic design then you have heard it a lot. So you must have come to the question that Graphic Design? And how do free download of the website blog? Read More
May 29th, 2019 at 9:05 am
upsers.com
June 14th, 2019 at 6:42 am
Xiaomi UAE provides excellent mobile repair services. Xiaomi is one of the best smartphones used by people these days. So, connect with our technicians to fix all your Xiaomi problems
June 19th, 2019 at 4:42 am
Thanks for sharing this valuable information with us..
Event management company in chennai
July 12th, 2019 at 8:28 am
This is an amazing blog i learn lots of things.
avast secure browser
August 7th, 2019 at 1:17 pm
You can view a sex movie here
You can find a naked women for sex here
August 7th, 2019 at 1:19 pm
Nice post, if you need to find a a lady, try good movies for sex now Nice post, if you need to find cutr girl, try good movies for sex now
August 7th, 2019 at 1:21 pm
I like sex do you like sex
August 7th, 2019 at 1:24 pm
I enjoy sex movies for free
Make money online
December 19th, 2019 at 8:39 am
It is very informative.Thank you for sharing.
Small Claims Paralegal in Toronto
February 12th, 2020 at 1:53 am
Great Article thanks for sharing with us.
February 13th, 2020 at 10:48 am
Great Article thanks for sharing with us.
February 13th, 2020 at 10:48 am
great post.
March 28th, 2020 at 5:31 am
hectoralbert1985@gmail.com
August 19th, 2020 at 4:17 am
Thank you for your post. I have read through some similar topics! However, your post gave me a very special impression, unlike other articles. I hope you continue to have valuable articles like these or more to share with everyone!
January 17th, 2021 at 5:36 am
Thanks for sharing excellent information. Your web-site is very cool. I’m impressed by the details that you have on this site. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for more articles. You, my pal, ROCK! I found simply the information I already searched all over the place and simply couldn’t come across. Corporate Learning Online Learning Management System
February 4th, 2021 at 6:29 am
thanks for sharing such a informative information with us i was looking for a best printing services and i found these services are very unique https://printingsaloon.com/
March 14th, 2021 at 1:21 pm
https://koinsaati.com/bitcoin-kac-tl/
bitcoin kaç tl
1 Bitcoin ?u anda kaç Türk Liras?(?)?
1 Bitcoin’in Kaç Türk Liras? (TL) oldu?unu bu sayfadan ö?renebilirsiniz. Veriler CoinGecko’dan anl?k olarak temin edilmekte olup borsalara göre de?i?kenlik gösterebilir. A?a??da yer alan dönü?türücümüzü kullanarak elinizde bulunan Bitcoin’in Türk Liras? cinsinden de?erini hesap edebilirsiniz.
June 8th, 2021 at 7:25 am
nice post
Tree Services in West Chester PA
June 11th, 2021 at 1:59 am
We are dedicated to the breeding of the finest quality, sweet-tempered rough-coated pug puppies at the most prices. We take great pride in the feedback received from purchasers of our puppies that their puppies have grown up to be very social and friendly adult dogs. This provides us with the necessary incentive to continue breeding these wonderful, loving and loyal companions.
https://pugslandbreeder.company.com
https://frenchiespugpuppy.com
June 11th, 2021 at 4:58 pm
All of Pitbull dog and puppy are sent home. Current on shots, deworming, flea treated, health certificate, genetic health guarantee, and AKC registration papers. All new families are required to sign a contract that includes a basic health guarantee and a 3 year genetic health guarantee. They have been raised in our home around small children, kittens and dogs of every size to help them develop well round personalities accustomed to daily home activates. We encourage families to ask question and to stay in contact with us.
All puppies sold as pets will go home spayed-neutered! We also sell puppies along with breeding right. Note this will include an additional fee.
https://pitbullbreeder.company.com
June 22nd, 2021 at 5:51 am
Great work and very helpful to me
June 22nd, 2021 at 6:50 am
Throughout the years, I often had one, two, or three exotic kittens and the occasional litter of gorgeous Bengals, Servals, Savannah and Caracal kittens. I did not have the time or the financial resource to devote to starting my own exotic kittens program. my family encouraged me to pursue my dream and develop my own line of Exotic kittens. Finally, the bills were paid, Hence, we are now a Certified Breeder with the CFA known as uptown Exotic Kittens
https://savannahbengal.company.com/
July 15th, 2021 at 4:37 am
this information is easy to capture.pleaase keep in progress like this artical
August 10th, 2021 at 2:34 am
Thanks a lot for sharing your knowledge via the post.
You can also take expert’s help from our QBS Enterprise support team by dialing toll-free +1-800-761-1787.
September 24th, 2021 at 9:28 am
Nice blog.thanks for sharing ur thoughts.Daft Punk Jacket
November 12th, 2021 at 10:17 am
NDURE offers you a wide range of t-shirts online for Men’s fashion. Now when you enter our website, you can find what you want to buy by clicking on our t-shirts, our t-shirts are made of pure fabric that sets you apart, so don’t wait and buy our shirts online.
Need comfortable jogger pants men? The wait is over because we have got the best mens trousers to range only at Ndure. Just log onto our site to avail the best trousers made in Pakistan. We guarantee that you will not regret it. Breathable fabric, comfortable designs are going to be with you every second.
Ndure presents the ultimate fashion formula for men in the form of sports shorts for men in Pakistan. Get the best chino shorts from NDURE that are not only sports shorts but also great for everyday wear. Our wide range of shorts for men is crafted keeping in mind your comfort. So shop online to get your hands on the best shorts in Pakistan.
November 13th, 2021 at 6:05 am
Setting up QuickBooks Database server manager can be difficult and time consuming. However, if you are struck at any point while setting up QBDBSM then do not hesitate to contact our QuickBooks desktop support by calling them on their helpline 1-800-615-2347.They are available round the clock to solve QuickBooks error for users around the world.
November 29th, 2021 at 9:24 am
From Ndure buy online the latest fashion track suits for women online at affordable price. Fast Shipping.
Buy Latest fashion polo t shirts online from Ndure. Fast Shipping at your doorstep.
January 7th, 2022 at 7:40 am
Grab our amazing handmade persian rugs in Pakistan. So come to Gaba.pk and grab the best Iranian rugs and handmade Persian rugs online.
January 7th, 2022 at 8:21 am
Excellent information. Thank you so much for this wonderful article. Your information is engaging and unique.
matka tricks
milan night dpboss
dpboss weekly chart
satta matka rajdhani fast result
satta matka fasted result
satta matka rajdhani fast result
https://blog.dpboss.solutions
January 13th, 2022 at 2:35 am
Jazmin offers an amazing collection of ladies ready to wear dresses and designer wear. Grab these stylish and trendy ready to wear online today from Jazmin.pk. These women’s ready to wear clothes are sure to bring attention and improve your wardrobe.
February 3rd, 2022 at 2:36 am
Grab amazing high quality and top branded trouser designs and jeans for men from Enem Mall today. Enem has the best available jeans pant in Pakistan. So grab these amazing shorts for men online from Enem Mall right now. With Enem Mall you can easily get the best luxury Men trousers designs 2022 with ease.
April 26th, 2022 at 12:53 am
Shop a wide range of women shoes, women heels, women court shoes, women peep toes, women boot, women sport shoes and many more Shoes for women online in Pakistan
May 24th, 2022 at 9:32 am
When I was in a study phase, my teacher asked me to write a book as an assignment so, I hired Book Writing Services professionals because I wanted unique content. I have also lived a life as a student that’s why I know what students demand. If you are offering unique content assignment writing services then I appreciate your work because there are very few service providers available in the market who can write unique content.
June 11th, 2022 at 2:42 am
Top Gun Jacket is on trend right Now a new movie has come whose name is Maverick, has used this jacket which gives killer look So buy this now from Slim Fit Leather Jacket and enjoy 20% off use coupon code GET20
June 14th, 2022 at 3:46 am
Seran is the choice for women Ready to Wear 2022 dresses make your outfit collections trendy and fancy by wearing Seran dresses.
June 16th, 2022 at 3:45 am
ebook ghostwriters
June 20th, 2022 at 1:39 am
Buy Mobile Accessories
July 4th, 2022 at 2:47 pm
Thank you for sharing so much wisdom. Good advice that I will use it in my construction company. Greetings from Construction21
September 1st, 2022 at 8:17 am
Check sale on brands online today. ShopECS is offering dresses collection and accessories for men and women with quality and cost effective price.
September 13th, 2022 at 4:26 am
Rivaj brings amazing cosmetic products like Face Powder and glamorous face powder related products So, grab their glamorous face powder today and enjoy Their Face Powder products are truly unbeatable and offer a high degree of satisfaction Rivaj offers the best face powder online to their customers every day
October 13th, 2022 at 7:17 am
Stunning cleaning wipes and hand cleaner wipes are offered by Rios, a multi brand retailer. The shop wants to give customers delight by offering top notch goods like Hand Wipes. Their cleaning wipes is perfect and precisely what you require. With their products like hand cleaner wipes, Rios satisfies all of your needs.
October 19th, 2022 at 8:43 am
Sharing Tips : The wix logo maker tools didn’t need registration and provided a free SVG vector file for future usage with no need to pay, also high-resolution PNG is free as well.
October 29th, 2022 at 9:56 am
When you’re looking for the nearest bank to you, BankATMNearMe.com has the most up-to-date information about Banks near me and ATMs on the internet. You can use this site to find the nearest Bank of America, Chase Bank, Wells Fargo, and other multinational, private, and commercial banks, among others.
December 23rd, 2022 at 11:23 am
If you’re searching for the best Cannabis near me, you’re at the right place! At Royal Leafs.
January 30th, 2023 at 7:21 am
Best Shisha in Dublin offers you a wide range of shisha with flavourful drinks to go with it. Bring in your friends and family and enjoy the secluded atmosphere we offer you. We are offering amazing deals on drinks and shisha combos throughout the week