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How to submit copy

February 13th, 2018 by Bob Bly

Subscriber BM writes:

“Bob, can I ask a dumb logistical question? How exactly do you
submit your copy? And in what form? In a word Doc? PDF?

“Do you format the copy exactly as you envision it, down to the
headline font and size? And what about images and charts and
things like Johnson boxes?

“Do you dictate how things look graphically or just submit the
raw text for everything? Just curious about that.”

So let me briefly provide the straightforward answers to these
questions, which are anything BUT dumb:

1–I submit copy to clients as a word file, single-spaced, sent
via an email attachment.

2–The body copy is in 12-point Times Roman. Headlines are
14-point Arial bold. Subheads are 12-point Arial.

3–If there are graphics, I cut and paste the image into my Word
document directly from the source material (e.g., Powerpoints,
white paper PDF documents, websites) whenever possible, with the
source referenced in a footnote.

4–If the source material is copyrighted content owned by my
client, I assume they can use the visuals as is.

5–If the source is copyrighted material belonging to someone
else, I still cut and paste it with a footnote into my document,
but alert the client that they must either obtain written
permission to use it or redraw it so as not to violate copyright.
Or, I paraphrase to avoid copyright violation.

6–I often include in the Word document for my copy some
“copywriter’s roughs” — crude layouts, drawn in Microsoft Word.
Note: I have collected my layout templates in a kit you can buy;
see my PS below for details.

7–I clearly indicate what is a headline, subhead, or body copy;
provide images for guidance; and either give layout instructions
in text [in square brackets] — or using my copywriter’s roughs
(see #6 above).

But, I do NOT “dictate how things look graphically,” format the
copy in final form, or do a finished graphic design or layout of
any kind.

Instead, I provide sufficient “art direction” (layout
suggestions) so that the graphic designer can produce a finished
layout that will work in print or online.

I will also, at no charge, review the layout, often several
times, as it is being developed by the graphic designer and made
final by them and the client.

But I do not try to tell the graphic designers how to do a job
for which they are better skilled and suited than I am.


This entry was posted on Tuesday, February 13th, 2018 at 2:08 pm and is filed under Writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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    InShot and CapCut are two leading contenders in the realm of mobile video editing, each catering to a diverse range of users with distinct preferences and needs. InShot prides itself on its user-friendly interface, offering an intuitive platform that appeals to both novices and seasoned editors alike. With its simple layout and essential editing tools, such as trimming, merging, and adding filters and music tracks, InShot excels in providing a hassle-free editing experience. On the other hand, CapCut distinguishes itself with its robust feature set, targeting users who seek more advanced editing capabilities. CapCut boasts multi-layer editing, keyframe animation, and customizable effects, catering to those looking to create sophisticated and polished videos. While InShot prioritizes accessibility and ease of use, CapCut prioritizes versatility and flexibility, providing users with the tools needed to bring their creative visions to life. Ultimately, the choice between InShot and CapCut hinges on individual preferences, with each app offering a distinct editing experience tailored to different user needs.

  108. Kuravackal said:

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  109. Fairytales Wedding said:

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  110. Arete Kitchen said:

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  111. Kuravackal said:

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  112. Global Eagle said:

    Without additional context or details, potential readers may not be sufficiently intrigued or motivated to click on the content, especially if they are seeking more specialized or niche guidance.

  113. Kamran Amir said:

    Thanks for the insightful breakdown, Bob! Your process seems very well-organized and clear. I was wondering if anyone here has experience with submitting content that needs to be formatted for different platforms, like websites versus printed materials?

    By the way, for those who are into music, if you’re looking to enjoy Spotify Premium without the usual subscription fees, you might want to check out this resource on how to get Spotify Premium APK for free.

  114. JOE said:

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    Bob Bly’s approach to submitting copy emphasizes clear communication and collaboration with graphic designers. While he provides guidance on formatting and layout, he respects the expertise of designers in creating the final product. This collaborative mindset mirrors the teamwork seen in sports, where each member’s strengths contribute to success. By working together effectively, both in sports and creative projects, teams can achieve their goals and produce winning outcomes.

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  122. "InShot Pro APK última versão" said:

    InShot Pro APK ki nai taza tareen version ab dastiyab hai jo aapko video editing mein mukammal aur zabardast tools aur features pradan karta hai. Is app mein aap videos ko edit, trim, split aur effects aur transitions laga sakte hain, aur apne creations ko social media platforms par aasani se share kar sakte hain.

  123. "InShot Pro APK última versão" said:

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