How I differ from my fellow info marketers
February 20th, 2018 by Bob Bly
PL writes:
“Bob, I am an internet marketing newbie.
“I am not on your list. But a friend forwarded me one of your
emails and suggested I might want to follow you.
“But there are already so many people out there teaching ‘how to
make money on the internet’ today — and some of them seem to be
making piles more money than you are.
“So why on Earth would I want to add your name to the list of
marketing teachers I follow, Bob?”
To begin with, PL — perhaps you should not.
No skin off my nose whether you do or you don’t. Either way works
for me.
But your question is not the first time I’ve been asked, “What
makes you better than other marketing teachers offering products
and courses?”
Well, truth be told, I don’t ever say I’m better.
But I can tell you the 6 things that I do feel may make me a bit
different than the others:
>> First, while I’m by far not the highest paid information
marketer online today — I do believe I am one of the highest paid
when calculated on a per hour basis.
That’s because my little info marketing empire makes me a mostly
passive six-figure annual income.
And I “work” in my internet marketing business just a few hours a
week to achieve it.
So who makes more money an hour?
Mr. X, pulling down a million dollars gross online a year, but
putting in grueling 60-hour weeks with his team every week of the
year to orchestrate his major product launches?
Or me, who produces low to mid-six-figures working literally less
than 2 hours a week selling digital info products delivered
automatically to customers by auto-responder?
>> Second, others teach a time-intensive approach to online
marketing that is pretty difficult to pull off if you are holding
a 9 to 5 job or have another career.
By comparison, I teach info marketing as a spare-time home
business — a second source of income to supplement your salary
while you keep your day job, if you so desire, as I do.
In my case, that “day job” is being a full-time freelance
copywriter, writing copy for clients.
>> Third, let’s say you want to quit working.
With my method, which I have nicknamed “The Internet Marketing
Retirement Plan,” you earn a “full-time” income with extremely
minimal part-time effort.
So in effect, you live as if you are retired, only with an online
passive income equal to a huge annuity or generous corporate
pension.
>> Fourth, a lot of people selling “how to make money on the
internet” have in reality only sold one thing in their life —
their course on “how to make money on the internet.”
Just as back in the day, there were some guys running mail order
ads selling books on how to get rich.
And when you got the book, it told you the way to get rich was
running ads selling mail order books.
In sharp contrast, I have had success selling the widest range of
products and services imaginable — everything from a $1 pocket
football season schedule to a $32 million corporate jet.
>> Fifth, all info marketers are teachers of a sort, yet most I
know have never actually worked as a teacher.
As for me, I have been doing corporate training classes for
decades … and I was an adjunct professor years ago at New York
University.
So I know my way around a classroom better than some.
>> Sixth, every teacher of info marketing has their strengths and
weaknesses.
Others are much more savvy in many areas than I am — most notably
in technical aspects of internet marketing, social media, and
online media buying … though I have experts at my beck and call
in these and any other areas where I am not stellar.
But, because of my nearly 4 decades as a freelance copywriter, I
am, among the sell “information” online crowd, on the strong end of
the spectrum as far as copywriting goes.
Also, because I have written more than 95 paperbound books for
mainstream publishing houses, my content writing skills are also
quite respectable.
So if you are particularly keen on improving your info marketing
sales with killer copy …
… and boosting repeat orders by offering A-level content …
perhaps I’m your guy.
On the other hand, if you want to get rich with a Facebook group
or a zillion Twitter followers, I may not be.
This entry was posted on Tuesday, February 20th, 2018 at 5:41 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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