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Why no one cares that you want to become their affiliate

February 23rd, 2018 by Bob Bly

Has this ever happened to you?

You are starting or have already started an internet marketing
business.

And you have begun asking some of the other marketers in your
space for information on how you can become an affiliate — so you
can sell their products, for a commission, to your list.

Much to your dismay, the bigger marketers … the ones whose
products you’d really love to sell … have little or no interest
in your offer — and many don’t even get back to you.

With a start, you realize that they don’t really give a fig
whether you become their affiliate or not!

So are they stupid? Well, yes and no.

Yes in the sense that it is just bad business and rude to ignore
people or be nonresponsive to them, regardless of who you are and
who they are.

But no, in the sense that these big marketers have correctly
surmised that the value to them of you promoting their products
is likely going to be zero … or close to it.

The reason is the “99/1 rule” of affiliate marketing.

The 99/1 rule says that 99% of your affiliates aren’t going to
sell hardly any product for you.

And conversely, the top 1% of your affiliates — known as “super
affiliates” — will account for 99% of all your affiliate sales
revenues.

It may seem odd. But it’s virtually always true. And here’s why….

There are countless well-meaning, ambitious internet marketing
newbies — and maybe you are one of them — who figure a good way
to get started is to sell other people’s products.

Unfortunately, because most of these newbies have no list or
traffic to speak of, they also have no means of generating a
significant volume of orders for any products, let whether theirs
or anyone else’s.

On the other hand, there are the “big dogs” — the known major
players in their respective niches and markets.

They make millions in sales … have huge lists … and get massive
web traffic.

So if you can convince these top dogs to become an affiliate of
yours, you stand to generate a lot of new sales, orders, and
customers from their efforts.

The problem is that, because these super affiliates are such
desirable joint venture partners, they are inundated with offers
— and very picky about whom they work with.

Just getting their attention and on their radar is a major
challenge.

So, the problem becomes: how can you recruit some of the big
super affiliate players and get them to offer YOUR products to
their huge and highly profitable lists … when they won’t even
respond to you?

That’s a question we’ll take up in my next article. Stay tuned.

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This entry was posted on Friday, February 23rd, 2018 at 1:42 pm and is filed under General, Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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