Why would any big marketer want YOU as an affiliate?
February 27th, 2018 by Bob Bly
The “99/1 rule” of affiliate marketing says that 99% of your
affiliates aren’t going to sell any product for you.
And conversely, the top 1% of your affiliates — the “super
affiliates” — will account for 99% of all your affiliate sales
revenues.
But the super affiliates are rather picky about whom they do
deals with … and they are incredibly difficult just to reach.
So, how do you stand out from the crowd of other newbies asking
super-affiliates to consider them for a JV deal?
Here are 3 proven methods:
1–The “commission bribe.”
On information products in the low to medium-price range, a
common affiliate commission is 50% of gross.
I wanted a marketer with a huge list of 450,000 subscribers to
promote one of my lower priced ebooks to his list.
To get him interested, I raised his affiliate commission to 100%.
And he bit!
Why would I do this and give up all my revenues to him?
Simple. To get new subscribers: everyone who buys becomes a
customer of mine, and therefore is on my e-list — meaning I can
e-mail them any time.
The affiliate promotion generated 989 orders from a single
e-mail, adding nearly a thousand new subscribers to my list
within 24 hours.
For me, that’s a list-building home run.
2–Event marketing.
I am not a fan of internet marketing conferences for several
reasons.
First, I hate to travel.
Second, I don’t have the time, as my copywriting clients and
publishers keep me plenty busy, and I have deadlines.
Third, a lot of the entrepreneurial internet marketing
conferences are a bit too high-testosterone for my taste.
But there is one reason you should go to internet marketing
conferences aside from the obvious one of learning:
To meet in person bigger players than you who can become your
super affiliates.
These are mega-successful marketers who normally don’t give small
fry like you and me the time of day.
But when you make their acquaintance face-to-face at a live
event, you have a much better chance of forging a relationship
that leads to affiliate and joint venture opportunities for a
win-win scenario.
3–A personal note.
There is a major player who is so far ahead of me in level of
online revenues it isn’t funny.
I read his book and liked it so much, I sent him a fan letter.
He responded with thanks and an open invitation to become an
affiliate of his!
By the way, I sent a postal letter, not an e-mail.
Reason: People perceive it as a more personal touch.
And, in a sea of e-mails, it stands out.
Try paper letters. You’ll like it!
This entry was posted on Tuesday, February 27th, 2018 at 12:44 pm and is filed under General, Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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