Bob Bly Direct Response Copywriter Official Banner

Is this the end of freelance copywriting?

June 15th, 2018 by Bob Bly

Subscriber BD, who happens to be both a songwriter and a
copywriter, writes:

“I fear something similar will happen to copywriting as what
has happened to independent musicians and songwriters over
the years.

“So many out there doing it. Just for exposure. For experience.
For samples. For confidence boost. For networking.

“So many people with solopreneur dreams.

“There’s a lot of similarities between freelance writing and
independent performing songwriters.

“Glamorous, romantic lifestyle compared to the factory and
cubical worker. Free spirit. Independent. Live life on one’s own
terms. The list goes on.”

Is BD right?

Are freelance copywriters becoming as obsolete as, say, this
librarian from the Twilight Zone?:

Today copywriters certainly face new challenges.

But we are far from down and out.

Newbie copywriters often ask me whether it is more difficult to
become a freelance copywriter now than when I started full-time
freelancing in the early 80s.

The answer: some aspects of freelance copywriting in the 21st
century are more difficult, while in other ways it’s easier
today.

Overall, it’s a wash.

For instance, the competition is much fiercer, with so many more
people entering the profession.

The internet in particular contributes to this, as we copywriters
now have to compete not just with local copywriters — but with
freelancers across the country and even around the world.

Many of these freelancers live in regions and nations where the
cost of living is so low, they can afford to charge much less
than you do.

But the internet is also a boon to copywriters. Reason: digital
marketers need more copy than ever — everything from blog posts,
e-newsletters, and auto-responder campaigns, to websites,
long-copy online sales letters, and VSLs.

So yes, there are more copywriters. But there is also a lot more
work — enough to keep you, as David Ogilvy put it, in beer and
skittles.

Will that continue in the future? I don’t know. I’m not enough of
a futurist to say. But I suspect it will.

Another mixed blessing is computers and software.

On the downside, there is software that can write articles and
other content, and at least one software package that can write
subject lines and other short copy.

On the upside, when personal computers came along, my writing
productivity easily doubled — and the ability to produce twice
the amount of work gave me a big jump in income, as it did many
other writers.

Also, millennials who were raised with computers have never
experienced the dubious pleasure of having to retype entire pages
just to make even relatively small rewrites and edits; I shudder
at the memory.

In my next essay, I’ll share specific tips and strategies for
surviving and thriving as a freelance copywriter in today’s
over-crowded, hyper-competitive market.

Share

This entry was posted on Friday, June 15th, 2018 at 1:36 pm and is filed under Writing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

52 responses about “Is this the end of freelance copywriting?”

  1. fotogra said:

    I’m glad that you added this video to your article, I, as an art person, namely a photographer, really appreciate this step for writing my articles http://fotografinya.com.ua/

  2. Hannah Jefferson said:

    This topic kept me thinking about the end of freelance writing. But It won’t end soon. If you want to buy custom essay for cheap, I can recommend someone.

  3. angelica josh said:

    Buy Blinds and Shades at windowshdes the #1 online seller of blinds in the world. You won’t find lower prices on custom window coverings anywhere else. and the quality of shades are great and there’s no quality in it…

  4. harry oscar said:

    Talking about the food and taste, all of the restaurants near me have their own mark on taste list. Now you can enjoy any kind of food either Chinese or Italian on take out near me https://dinnerrestaurantsnearme.com/takeout-near-me/

  5. Blue Waffles said:

    Blue waffle is sexually transmitted disease mostly seen in women

  6. Solid Streamz APK said:

    These streaming media players can be used on most operating systems like windows, apple, android, ios, etc. You need to have a smartphone, a high-speed internet connection, a media player which is offered free of cost by the web portal offering Internet TV services and you are ready for unlimited viewing and entertainment that is going to be mind-blowing.

  7. Stream live tv said:

    Download solid streamz apk now to enjoy live tv on Android.

  8. ken koi said:

    hey guys if you are a gamer and want some amazing game then try my link

    bouncing balls , red ball

  9. bluewaffles said:

    good artice thanks a lot

  10. Kelly Bright said:

    I think you just need some motivation.
    Here are few articles for you to read: You can get it if you really want, My Life-Changing Trip to Kenya Maybe it will change a bit your mind and attitude to this.

  11. Animation Video Maker said:

    Your competition are studying the books taking the guides attending the meetings watching the motion pictures. As an example neurosurgeons make extra money than circle of relatives medical doctors.

  12. EmmaTomson said:

    Thank you for this article. I think that copywriting is so popular nowadays. You can find more information here original-writing.com. There a lot of useful information about different things.

  13. Lola Hill said:

    This post is going to stay in my mind for a while. I wasn’t thinking about going freelance, but I have thought about it and now I am glad I didn’t. However, what you’re writing has so many implications and mostly provides such a positive direction. I love that. No doom scenario here, but a clear, dare I say prophetic, forward looking post with solutions
    Man, you’re good.

  14. rampal said:

    Thanks for the wonderful post. Now, you can download Spotify alternative setbeat app through appeven for free of cost. now, download appeven and enjoy the all premiums apps for free.

    Rampal.

  15. kelusan said:

    Great content to share. download morph tv to enjoy your free time with full movies, anime series, and tv shows.

  16. keneddy said:

    no! its still in the game and it will be here for a while because right now market is in need of it.

  17. syed zaheer said:

    no it can not end sir

  18. Brittany Lancaster said:

    Really interesting article. Thanks to the author

  19. Alisa said:

    Your blog is really a good platform to get informative posts. It is really a helpful platform. cool math games parking

  20. John said:

    Glad to read about this blog. The stories you share on this site are worth to read. level 8 wheely 3

  21. rahuldi said:

    thank you very much. keep sharing keep loving downloadbyme.com

  22. tvzion for firestick said:

    Are you still searching for best movie streaming apk check this :- https://tvzion.me/ https://cyberflix.me/

  23. niya said:

    good post https://koala.cs.pub.ro/redmine/issues/1354

  24. jennifer Winget said:

    It’s a nice article and really informative. Thank you for sharing this article. Trinity Builders Reviews In this article, the author explained about freelancer copywriting and added videos are very useful, From this video, we can easily catch the information and the way of writing is really nice.

  25. mani said:

    nice one. good info

  26. Cyberflix TV said:

    Copywriting never going to end. Thanks for info

  27. Cyberflix TV APK said:

    Great post.

  28. Kaushik said:

    If you find songs lyrics website, this website has 100+ songs lyrics, lyrics pdf for free download
    Visit please!

  29. sonic-club said:

    article so beautiful!!great work!
    https://www.sonic-club.com

  30. kinemaster for pc said:

    nice post admin
    https://www.kinemasterforpcapkdownload.com/

  31. jay said:

    I don’t think that freelancing copy-writing will not end. But the competition is really high. That is true. By the way, while doing other works, if you want to enjoy watching movies, then CyberFlix TV application is the best way to do so.

  32. Jimmo Kalauo said:

    Thanks for the helpful information. The thing is copy writing is not only just for generate new ideas through already available information.I think that is the best way to do it

  33. Kalinua SUmiyano said:

    Thank you for sharing such information.

  34. theaterplus said:

    Theater Plus is the new movie app that also has tv shows and many more videos for entertainment which will also help you enjoy musical videos and that’s all for free and not using even a single penny.

  35. joe root said:

    I read your post I am worried about this that topic you shared with us on “Is this the end of freelance copywriting?” Thanks for sharing such content with us here I share a site on Köp billigt Vedställ i Glas I hope you enjoy Thanks author for sharing such post with us.

  36. Spring Haven said:

    i have an year’s experience in one of the worlds best ad agency. .how much can i charge for a brochure having 5 pages of a local brand.And how much for ads that require just a one or two lines?I have absolutely no idea what it costs in UK

  37. tum hi ho lyrics said:

    taki taki lyrics – Bollywood Lyrics list of 2019 & previous years containing wapking Hindi movie songs lyrics, music videos, audio & song quotes.

  38. duainquran said:

    Great Post;- Dua for husband come back

  39. Investarms said:

    It sounds as if someone may have suggested to you that you can make money by signing up as an “affiliate” and then paying for traffic, with the hope of making money from the resulting sales.

  40. shahid raza said:

    My Website has clone what to do dear
    My website is https://www.atlasaircons.com/
    cloned by acrepairinvadodara.com

  41. Spencer Archer said:

    I do freelance copy writing and providing web content for a couple of online websites. Elance and Guru are the best forums.

  42. Vincent V said:

    The smart connection tells you to find the perfect posts like this to enjoy your day. Increase your knowledge using this content. how to cure candida

  43. wishman said:

    no

  44. Cyberflix TV App said:

    thanks

  45. Morpheus TV App said:

    good post https://morpheustv.me/morpheus-tv-apk/

  46. Alis said:

    nice Download Unlockmytv

  47. Steve R said:

    Source is awesome and it looks perfect. I like the way you introduce this niche post. Get the cool ideas to perform the task clear. how to control blood pressure

  48. Roger Fun said:

    All the grace thanks I want to share for the content poster. He have super knowledge on this topic. I am happy today. This post gave me a lot new ideas. how to prevent snoring naturally

  49. FaceTime official site said:

    Facetime for PC Download for free. Get Facetime for Windows 7/8.1/10. Facetime has been connecting Apple users across the world for many years now.

  50. Topstore said:

    TopStore will start installing itself on your iOS device. Just like you download a regular application from App Store, initially, the TopStore icon will be dim on the home screen of your iOS device.

  51. www.CrackerBarrel-Survey.com said:

    Cracker Barrel Survey on http://www.CrackerBarrel-Survey.com. Cracker Barrel-Survey sweepstakes rules & http://www.CrackerBarrel-Survey.com – win a rocker guest survey.

  52. Sajith Herath said:

    Freelance writing is the most boring job in the world. aLSO, IT IS VERY STRESSFUL. I listen to song when I get stress. Then I can write again with a fresh mind. I use a music paradise pro for finding songs. It’s really easy to search for.

Leave a Reply