This kind of blogging is for dummies
June 12th, 2018 by Bob Bly
An article in a PR e-newsletter suggested that the way to write
great blog posts is to research online what topics you should
write about.
For instance: write on blog topics suggested by Google … get post
ideas from the Google Keyword Planner … jump on a topic that’s
trending or being shared a lot … write on the same topics the big
blogs are writing about or your competitors are ranking for … get
topic ideas from FAQs on other sites.
To me, this is a terrible idea, because it’s a major source of
“content pollution.”
Specifically, it’s a surefire way to create almost nothing but
link bait.
“Link bait” refers to content written for the primary or even
sole purpose of getting high search engine rankings.
Link bait posts and articles … which is what the PR newsletter’s
suggestions will produce … are usually generic, boring, useless,
and devoid of wisdom, new information, or actionable ideas.
Often, link-bait marketers hire dirt-cheap writers on Upwork,
fiverr, or freelancer.com to write these thin posts for a few
bucks a pop.
These hack writers go on Google, find a few articles on the
topic, and cobble them together into a new post or article that
contributes absolutely nothing original to the subject.
I call these articles “Google goulash.”
If you are a good writer and care about what you do, stay away
from link bait, Google goulash, and content pollution.
But how do you avoid this kind of bottom-of-the-barrel
scribbling? Here are 3 suggestions:
>> First, don’t write for peanuts for cheap, second-rate clients.
Write for marketers and publishers who care about the quality of
the copy and content they hire you to produce.
In my opinion, firms that use direct marketing are the best
clients, because they measure everything and live and die by
results.
So are big corporations and also those producing blog posts on
technical topics.
>> Second, write what you know and care about.
When you don’t know a subject and write a Google goulash piece,
all you are giving the reader is recycled information he can
easily get elsewhere.
When you care about your subject and have deep knowledge of and
experience with it, you can deliver much more — insight,
analysis, wisdom, empathy, strategies, experience-based
expertise, and new ideas and case studies that can make a
difference in the reader’s life.
Email marketing whiz Ben Settle advises, “Open your computer and
start writing. Soon a story or theme will emerge. Send it to your
list.
“Do that day after day and you will be successful — even if
you’re not the most talented copywriter or salesman in the room.”
>> Third, especially with blog posts and articles, let your
personality shine through in the writing.
Link bait articles read like they were written by automatons,
which in fact is increasingly the case as software can now
generate this kind of mindless, simple article.
But when you have a personality that comes across in your posts
and articles, you engage readers and keep them reading.
Also, if you do #2 and #3 above — write what you know and care
about, and have a distinctive voice — you gain a loyal following
that comes to view you as a trusted source advisor on your topic.
Your readers see you as an expert, and those readers who are in a
positon to retain your services are more likely to do so, because
they see you as a recognized authority in your field.
This entry was posted on Tuesday, June 12th, 2018 at 11:21 am and is filed under Writing and the Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
June 13th, 2018 at 12:51 pm
very nice blog
June 13th, 2018 at 1:45 pm
I have always asked yourself how to prepare top quality materials and write them on the website. These days I must state that the work isn’t for me. I keep it for certified authors.
June 13th, 2018 at 1:45 pm
It’s very confusing to make a expert messages in a quick time and still own brains full of concepts to produce unique ones. I must state that the blogger is a pro writer.
June 13th, 2018 at 1:46 pm
Right now there is a brief concern to inquire – how to make this type of awesome document? It shows almost all components what make a close post. There is a catching headings and fascinating content. Well-done!
June 13th, 2018 at 1:48 pm
I should acknowledge that truly 1 of the most worthwhile reports I have ever study. It is also professionally penned. I am an English teacher so I know what I mean.
June 14th, 2018 at 1:45 pm
Wow, these tips, we need to refine our content every day and improve our reading to get a good variety of subjects
Reading a lot if it brings great knowledge and teaching.
Congratulations to your editors or you.
June 14th, 2018 at 3:18 pm
Awesome article! It is actually a absolute delight to browse it. Congratulation! Well-done! I am holding out for additional messages.
June 14th, 2018 at 3:18 pm
Hi there every person! It is very fascinating posting. I am surprised that you are so capable. I did not respect you!
June 14th, 2018 at 3:19 pm
Congratulation on producing amazing material! I must state that the article is a maximum excellence content and it matches all sorts of standards. Well-done.
June 14th, 2018 at 3:19 pm
Hi. Right here is a question for every individual who try to find big excellence posts. Will you seek another blog? If you question me I will state absolutely no. That site is perfect for me!
June 18th, 2018 at 1:12 am
We are a Dehradun escort agency providing female escorts services. Our elite escorts are available for both incalls and outcalls. Call us today to make a booking!
June 18th, 2018 at 11:05 am
Hello. Right here is an issue for every individual who try to find big excellence material. Will you look for another blog? If you ask me I will mention absolutely no. This site is perfect for me!
June 18th, 2018 at 11:06 am
Hi writer! Thank you so much for staying here and posting so actually articles. There is somebody who value it and mention thanks!
June 18th, 2018 at 11:06 am
In my opinion, not many bloggers own so numerous information to develop unique, interesting articles. Thank you for undertaking it and I desire you didn’t lose the determination to make the new ones!
June 18th, 2018 at 11:07 am
I completely agree with the past audience. I think the big enthusiasm and positive responses are wonderful foundation to establish top excellence information.
June 21st, 2018 at 7:53 am
Shadow Fight 3 Download
June 28th, 2018 at 1:20 am
Amazing article. I am so impressed. I think you have a great knowledge especially while dealings with such subjects hotmail sign in
July 14th, 2018 at 1:54 am
Amazing article shared. Thanks! reset icloud password
August 5th, 2018 at 2:55 am
People around the world use calendar to manage their work and other important activities in an efficient manner.
August 5th, 2018 at 9:23 am
Hi, Im from Brasil, O like tour posts.
Congratulações
Kisses
August 14th, 2018 at 2:11 am
Amazing article shared. Good Clan Names
October 8th, 2018 at 7:02 am
When you care about your subject and have deep knowledge of and experience with it, you can deliver much more insight,analysis, wisdom, empathy, strategies, experience-based expertise, and new ideas. fargo dtc 4250e