How to cope with the ups and downs of business

June 8th, 2018 by Bob Bly

Subscriber MF writes:

“Right now I am having a very slow month — slowest in the history of
my firm.

“Bob, how do you or others manage the psychology of ups and downs
in business?”

This answer to this question has two parts.

First, instead of “managing” your worry and concern, why not just
get rid of those anxiety-causing slow times altogether?

And yes, there is in fact something you can do to either totally
avoid slow times … or failing that, certainly minimize their
frequency and duration, so it becomes a non-issue.

It’s my “double pipeline” lead generation strategy.

In a nutshell, you figure out how much lead-generating
self-promotion you need to generate enough inquiries to keep you

And then you do twice that amount of marketing!

By doing so, you will have two times as many potential new
clients and projects as you need.

So if Prospect W doesn’t come through, you don’t agonize over it
— because Prospects X, Y, and Z are waiting in the wings, ready
to pull the trigger on your services.

Second, have multiple streams of income.

That way, if your primary business gets soft for a time, then
instead of worrying about it … or sitting around with nothing to
do …

…you focus one of your other profit centers until the lull in
your main business is over.

That way, you are still productive — and you still have money
coming in.

Now, admittedly, these two strategies don’t actually address the
“psychology” MF asked me about.

But consider: You can use the first tactic to prevent or reduce
to near-zero slow times.

And with the second, you don’t really care if your main profit
center is in a slump, because you can stay active and profitable
with your other money makers.

In other words — problem solved.

Alfred E. Neuman famously asked: “What — me worry?”

And now, you don’t have to.


This entry was posted on Friday, June 8th, 2018 at 11:20 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

7 responses about “How to cope with the ups and downs of business”

  1. Caryn Cowles said:

    I could not agree more about this post. It is easy to start a business but operating it that’s hard. I wish there is a do my essay app for all my writings about starting a business.

  2. APK Editor Pro said:

    Nice one. Thanks for sharing. I have been taking long time and seriously it was a great experience.

  3. hack roblox said:

    This feature is exactly what maintains roblox fascinating to play after hours and hrs of playing hack roblox Nonetheless, if you still don’t think us, you could constantly inspect our roblox hack with any software you desire.

  4. mykohlscharge said:

    Decent one. A debt of gratitude is in order for sharing. I have been taking long time and truly it was an extraordinary affair.

  5. ana 55 said:

    i like this blog ,i impressed by this article its nice

  6. Linda said:

    Certainly minimize their frequency and duration, so it becomes a non-issue.
    Play color switch for free!

  7. Moviebox Apk said:

    MovieBox Apk for Android: Movie Box is the maximum preferred movie streaming apps by android/ios cellphone users.

Leave a Reply