Bob Bly Direct Response Copywriter Official Banner

Is paying rock-bottom prices an awful mistake?

June 5th, 2018 by Bob Bly

A few weeks ago, while in a doctor’s waiting room, an interesting
and nice gent named BC sat next to me, and we struck up a

BC is from Scotland and is 92 years old. He revealed to me that
he came to the U.S. in his youth and started a furniture business
in Manhattan, which became very successful and grew to 5 stores.

He asked me if I wanted to know his #1 success secret, and when I
said yes, told me it was simply that he paid wages 20% higher
than any of his competitors.

The reason, he explained, was to keep good employees happy so
that they stayed with him and did not look around for a better
opportunity or jump ship when given jobs offers by other

I think this is actually a very big point. Let me explain….

Many of us are essentially price buyers, meaning we get three
quotes, and invariably pick the service provider with the lowest

In essence, we are saying that low price is the most important
factor in our purchase decision, ranking ahead of customer
service, quality of work, reliability, promptness, and contractor
expertise and know-how.

Isn’t that kind of stupid?

Smarter buyers of business, trade, professional, technical, and
health care services look for the best value — not the best

I mean, say you had a tumor in your cranium, needed brain
surgery, and went to three neurosurgeons for opinions.

The first says the operation is $30,000. The second charges
$32,000. And the third, whose neurosurgery practice is called
Brains ‘R Us, quotes a fee of $300.

It’s certainly the low price. But would you go with it? I think

Price buying leads to crappy work from inferior vendors often
found on Upwork and Fiverr, among other online service sites.

People who patronize such sites often look for the low-priced
vendor, usually to their regret.

So why do so many people always look for the low price in so much
else they buy?

I love this quote from John Ruskin: “There is hardly anything in
the world that some man cannot make a little worse and sell a
little cheaper, and the people who consider price only are this
man’s lawful prey.”

There was a cartoon in a magazine showing two barbershops. The
sign in the window of the first said, “$5 haircuts.”

The sign in the window of the second barbershop said, “We fix $5

I have certainly spent a significant portion of my time over the
years fixing $100 copy.

Back to BC….

He also told me the internet killed his furniture business, in
which his specialty was providing high-end furniture for wealthy
Manhattan businesspeople looking to furnish their entire large

In his heyday, said BC, these customers trusted his judgment. And
so they loved the furniture he sold them and kept it forever.

But when the web came along, these customers saw that e-commerce
furniture dealers allowed returns, refunds, and exchanges if the
customer didn’t love the furniture when it was delivered.

Because of that, all of a sudden BC was inundated with calls from
customers who wanted to send back the furniture and try out
something else.

It was so expensive and so labor-intensive, and he hated it so
much, he soon closed the store chain and retired.

It seems that the internet is a mixed blessing for business.

For some industries it’s great. For others it is terrible. For still others,
it is somewhere in the middle, with both many pros and many cons.

JM, who blames the web in part for the closure of his New Mexico
bookstore, says, “People were happy when they came in, but wanted
us to have the resources and pricing of online or they would not

For those who embrace the internet, and don’t love bookstores or
brick and mortar, BC’s and JM’s woes mean little.

But writer LD echoes the sentiments of many when she writes, “A
town without a bookstore is a town without a soul.”

And I like a local furniture store, too.


This entry was posted on Tuesday, June 5th, 2018 at 11:19 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

121 responses about “Is paying rock-bottom prices an awful mistake?”

  1. free mozilla firefox download said:

    For having one of the best web browser in market you can visit to this website and can easily download mozilla firefox free. As right now I am using the same web browser is really fast working and suitable.

  2. Han Likd said:

    And so they loved the furniture he sold them and kept it forever.!geometry dash online

  3. mcd app said:

    MC Donald’s is the famous largest fast food restaurant in the world. It was founded as McDonald’s on 15th May 1940 that was 78 years ago in San Bernardino, California.

    mcdonalds app |
    mcd app

  4. color picker said:

    Totally agree. People nowadays would spend higher price for better service, better experience. I really agree with the secret of BC. If I could run a business, I think I will learn from him.
    I prefer coming to bookstore and choosing books myself if I have time than buying them on internet. The web is convenient, but I still like the traditional way to shop.
    color picker

  5. Francis said:

    thank you so much for an impressive article
    street view

  6. Geek Squad said:

    That’s very good secret revealed by this man. As a human being, we always look for a higher salary. He used and provide us also a very good trick to keep our best employee with us.

  7. Simi said:

    This is amazing! so many useful tips, thank you so much for sharing it with us, gonna subscribe right now.

  8. Avleen Kaur said:

    Excellent blog you’ve got here. It’s difficult to find good quality writing like yours nowadays. I truly appreciate people like you! Take care

  9. Chandigarh Girls said:

    one of the best blogs on the internet thanks for sharing this amazing informative blog with us.

  10. Wedding Planner in Chandigarh said:

    best wedding planner in chandigarh patiala ambala

  11. Shimla Girls said:

    thanks for this wonderful blog now book best shimla girls for whole night.

  12. Panchkula Girls said:

    lovely website keep it up

  13. Sophie Miller said:

    Je vous remercie de l’information! Je cherchais et ne pouvait pas trouver. Vous me aidé!
    percent calculator

  14. mi ka said:

    For you have a new, average or average article you must be understood and try to be more in search, I am very excited with your article on this page, really absolute.
    run 3

  15. Jack said:

    Paying rock bottom prices is a mistake, you will end up with the worst job and end up paying twice later to fix the work.
    epoxy flooring contractors

  16. new_horror said:

    Best Threesome Sex Positions

  17. Azproquotes said:

    Very well written post by the author
    Short life quotes

  18. Hindivibhag said:

    One of the awesome article
    Hindi quotes

  19. Rahul said:

    thank you very much. keep sharing keep loving. keep share this

  20. Shingeki no Kyojin Season 3 Part 2 said:

    Thank you very much for this amazing information
    Shingeki no Kyojin Season 3 Part 2 Episode 1 Free Download

    Plot Summary: The second part of the third season of Shingeki no Kyojin.

    Genre: Action, Drama, Fantasy, Military, Mystery, Shounen, Super Power

  21. Kntvnews | Latest Shayari | SMS Quotes. said:

    Best Collection of Hindi, English, Bengali Shayari, Sad Shayari, Love Shayari, attitude Shayari, romantic Shayari, Dosti Shayari, All Shayari, Read on Kntvnews | Latest Shayari | SMS Quotes.Thanks for share your training full information I am interested in my website to work for

  22. Pete said:

    Hello Bob,

    I like the posts of Bob Bly very much. He has a unique way to attract readers. His articles are so interesting to read.

  23. Howtechpro said:

    Awesome website with great content

  24. said:

    Online surveys are a method for those websites to earn some money. You must have noticed that it is very rare to find anything that you need even after completion of the survey. Online Surveys also include unbelievable offers for some latest Smartphone or Coupons which are worth hundreds or thousands for any MNC’s, etc.

  25. WriterMosharef said:

    The tension is now in the shape of an epidemic. Many People are at
    severe inconvenience due to stress . And in current civic life, Nana This
    problem is gradually increasing due to mechanization. But A few easy
    ways to stay free from stress Has Here are some of the ways to get it. Stress Neck Pain, and What is Neck Pain

  26. shirsendu H said:

    Are you one of those photographers who find there are a million other things that demand your attention and get in the way of pursuing your passion for photography?
    How to get Motivated to do more Photography

  27. Bhanu Mishra said:

    Good blog, keep posting such posts…

  28. happy furniture said:

    Thanks for sharing wonderful information regarding furniture. A very good blog with great content.
    for furniture caring and cleaning tips.
    furniture caring tips Tips to cleaning and caring your furniture.

  29. Harry Novillo said:

    I remember when metal was something you really had to search out, and now I hear it on car commercials

  30. PersonalDp said:

    Quotes, Shayari, DP, Status

  31. PersonalDp said:

    Girls Stylish Profile Picture | Girls Dp for Whatsapp & Facebook

  32. PersonalDp said:

    New Love Status Videos for WhatsApp Download – New WhatsApp Status Videos

  33. PersonalDp said:

    Love Shayari In Hindi 200+ ?? ????? ?? ?????

  34. Eyesight said:

    LASIK surgery is a new and fresh approach for those peoples who have nearsighted problems in their eyes. although, this process is costly it affordable till now. if you have a rear sight problem, then you should consider Lasik for betterment. for more details about LASIK surgery you can read the below article in details.

  35. Pocket FM said:

    Listen Free audiobooks and podcasts in Hindi on Pocket FM, Download app now:

  36. Saurav Raj said:

    Thank you so much for this great article…
    Tooth pain occurs when the very sensitive central part of the tooth, called the medulla, becomes inflamed. This can happen for a number of reasons: tooth pits, tooth injuries, or gingival infection. We know the ways to get rid of teeth pain. Book an online appointment with the Best Dental Clinic in Raj Nagar called Dr. Gyanandra Speciality Dental Care Clinic.

  37. Dishant Panchal said:

    Wow! Great article!
    You have written really great article. I want more blogs from you, sir! I am also blogger sir this is my website aavomi.
    You can also read my recent artocal in hindi is Motivational Quotes for students in Hindi

  38. Devika Sharma said:

    Back with lots of joy and bring Happy New Year Whatsapp Status (100+) Best Quotes for New Year. You will get the best new year status 2020. Happy New year 2020 whatsapp status.

  39. helix jump said:

    I love your blog! I am hoping to see more articles from you in the foreseeable future. Really great!!!

  40. ms flower said:

    I love your blog! I am hoping to see more articles from you in the foreseeable future. Really great!!!

    helix jump

  41. Kalika Garg said:

    I am really impressed about your knowledge thanks for sharing with us…

  42. HindiZila said:

    This is a really good explanation thank you very much . keep it up, man!

  43. rahul said:

    thank you very much.

  44. Bhagwaa said:

    Very good website

  45. Quotes of life said:

    We can’t upload luck, we can’t download time, Google can’t give all answers to life so just log in to reality and like the start of your life. for more.

  46. Hindi shayari said:

    for quotes in dindi click here

  47. Hindi shayari said:

    for quotes in Hindi click here

  48. Sonakshi Patel said:

    Sonakshi Patel Independent Ahmedabad Model

  49. call girls in gurugram said:

    Thank you for writing this beautiful post, very few people see such a post and you have written a good post in the rest and its design is also very attractive, such a post inspires us to move forward in life. I hope that you Will keep writing posts.

  50. Sahityaly said:

    We are collecting best poems ,quotes and articles on our website

  51. Vikas Kumar said:

    Great post , thanks for sharing such a great content.

  52. Amar Deep Mall said:

    Information of Bihar Handicraft Industry and craft work details.

    Bihar Handicraft Industry.

  53. Janvi yadav call said:

    I loved your post so much I became a fan of you, promise that you will continue to share such good and knowledgeable posts even further, we will be waiting for your post thank you

  54. sid said:

    Great post ,

  55. logical fact said:

    nice one bro

  56. paheliyaninhindi said:

    nice article bro

  57. Hi-Tech Education waves said:

    Wow! Great article!
    You have written really great article. I want more blogs from you.

  58. jitendra said:

    ckick for mor then 1oo quots in hindi… click here

  59. ishan mondal said:

    That is a wonderful post

  60. harshit sharma said:

    insane post

  61. aryan said:

    awesome post

  62. Asif said:

    This is an awesome post you have written. I also have a blog where I provide useful course related to different topics check this you will love it.

  63. Bdo full form said:

    The first time to the top and I don’t want

  64. Uday said:

    Great job. This is a awesome post . I really like this article. So u can publish mor article about health and fitness.

  65. gujarati suvichar said:

    gujarati suvichar best gujarati suvichar website.

  66. quotesgod said:

    quotes and poems best quotes god poem website.

  67. said: best website.

  68. Mariyam Chaudhary said:

    Thanks for sharing this amazing content

  69. Sunil Kumar said:

    Thanks for sharing this amazing content.Tea Tree Essential Oil. We are trying to make you happy everyday.

  70. Ankit App said:

    Great post love it Uber Clone

  71. Gojek Clone Experts said:

    Love it Check this Gojek Clone

  72. Web Design said:

    Dude Bro Mate Sir Kindly

  73. Justincanvas said:

    Couple Gift Idea Couple Photo To Handmade Portrait | Justincanvas

  74. Supremegsm said:

    All Mobile Flash File All FRP BYPASS FILE | SupremeGsm

  75. tarun sharma said:

    Thank you for sharing amazing content

  76. mrziro said:

    ever since the e-commerce platform arrived, the local talents are diminishing. John Ruskin has quoted well.
    for more such quotes 5instant Approval Site (DoFollow Backlink)

  77. said:

    I really loved the content, may be you will love this too

  78. Motivation Dose said:

    Must Visit

  79. manas baraiya said:

    thanks for sheering awesome content. check out our site;maru gujarat jobs   we are trying to make you happy everyday.

  80. Arthur Rodriguez said:

  81. lord buddha said:

    very nice post gautam buddha story

  82. CourseGuys said:

    You have written this post very nice. I am also blogger and I write content on free udemy download courses.

  83. Motivational Story said:

    This post is very beautiful. I have also a website and I write post on Motivational Stories, motivational quotes and self improvement tips.

  84. Sonu said:

    Very helpfull your post

  85. Santosh Acharya said:

    Very deep. Nice article. Check out this:

  86. Pro Quotes said:

    One of the great website with great design Happy friday quotes

  87. Anand patel said:

    Nice post absolutely fabulous I really liked it and thanks for sharing this information article.

  88. raja said:

    Motivational Stories
    ever since the e-commerce platform arrived, the local talents are diminishing. John Ruskin has quoted well.
    for more such quotes 5instant Approval Site (DoFollow Backlink)

  89. shankarskm4 lal said:

    banana scientific name is Musa ,banana scientific name list,Friends, banana is very easily found here. It is also not very expensive

  90. amyseimetz said:

    Interesting blog

  91. kritika said:


    Very informative post actually….!!

  92. Story Mania said:

    Nice Information and i also suggest you site for Short moral story for kids

  93. Ali Ahmed said:

    Thank you Much Writing Here.
    Free Boiler Replacement Scheme

  94. Mustafa jabbar said:

    It helped me a lot thank u so much.
    Lycos Gears

  95. Bollywood Ride said:

    Helpful Post….

    Thank You

  96. Chirag Panchal said:

    Hey, It really is incredibly fantastic and informative post. Good to discover your site Very well article! I’m simply in love with it

  97. Uber Clone said:

    Despite the rising cases of coronavirus, the world is steadily returning to normal after three months of lockdown. As a result, extreme caution is needed, and it would be advantageous if your Uber clone app included advanced safety features that would protect both drivers and passengers on the road. Visit

  98. MuskaanHindi said:

    Thanks for sharing this incredible simplified piece. Also see my collection here Romantic Shayari  Sad Shayari  Sad Status

  99. Robert Wilson said:

    Hi There, Robert Wilson here from SpotnRides.

    Nice post with great information. Thanks for sharing!

  100. 7HindiStory said:

    You have written this post very nice. I am also blogger and I write About Hindi Story With Moral For Kids

  101. StoryTeller said:

    You have written this post very nice. I am also blogger and I write on My Website
    Click On Link To CheckOut.

  102. TYPO3 said:

    “A town without a bookstore is a town without a soul.” I totally agree!

  103. Räumung Basel said:

    Quality has his price. Price should not be the main driver

  104. VINEET PAL said: is a website that provides you authentic information about
    future perfect tense in hindi
    Present Perfect Continuous Tense in Hindi
    Present Indefinite Tense In Hindi

    Present Perfect Tense in Hindi
    Past Perfect Tense in Hindi

  105. Qualilogic said:

    This is an awesome post. Really very informative and creative contents.

    Mobile App Development Company in Los Angeles

  106. jacob said:

  107. Max said:

  108. sam miller said:

  109. Safaltakemantra said:

    This is an amazing post

  110. Gray said:

    Puppy with individualized care based on their needs to give them the best opportunities in life. Click Available Pitbull puppies to check out our puppies and dogs looking for new homes.

  111. Ashwagandha in Pakistan said:

    Ashwagandha is a small herbal evergreen shrub. That is grows in India in a huge quantity, and the some amount in Middle East, and in some parts of Africa. The root and berry are used to make medicine. For many hundreds of years, people have used the roots and orange fruit of ashwagandha for medicinal purposes and Stress and Anxiety. The herb is also known as Good Indian Ginseng. Ashwagandha is an important herb of Ayurvedic medicine. It is one of the oldest medical systems in the world and one of India’s healthcare systems. Ashwagandha in Pakistan

  112. Ohbest quotes said:

    That’s are amazing Best Joker Quotes Have you ever seen the character here. this is something you will love to have..

  113. robert said:

    Throughout the years, I often had one, two, or three exotic kittens and the occasional litter of gorgeous Bengals, Servals, Savannah and Caracal kittens, For years, my family encouraged me to pursue my dream and develop my own line of Exotic kittens. Hence, we are now a Certified Breeder with the CFA known as uptown Exotic Kittens!

  114. rajiv said:

    creative and attractive contents. keep it up.
    you can visit my website also –

  115. Lara said:

    Thanks for sharing such valuable content. I really like the tips that you provide for fitness and health. and I have been following your blog for quite some time now. Please check out Best workout Clothes for Women which is a collection of best fitness clothes for women.

  116. sophia said:

    This is right time to develop & launch your own home services app , The best way to tap into this market is to develop an Urban Company like app development and quickly earn a reputation in the industry.

  117. Yash said:

    Best post.Thanks

  118. Zeni Gupta said:

    They’re new friends, and we’re going to need to make this space work for both of them. So we’ve previously met with them and we know what kind of things they want and what issues they have with their dorm and we totally went shopping for them.

  119. Dai software said:

    The article is very nice, thank you for sharing it! I’m not fully through yet (it is extremely long) but it seems well researched and detailed. talk to astrologer online.
    global meal kit delivery services market

  120. Moviesforeview said:

    Article is just next level man.

  121. Meri Baate said:

    this article is very informative, i would like to u congratulate

Leave a Reply