Make money with the college of knowledge

September 19th, 2017 by Bob Bly

There’s a lot of money in teaching the business, tasks, and
skills you have mastered … and the information you have
researched, learned, and produced … to others who seek them.

Collectively this is the knowledge business, or as I like to call
it, “the college of knowledge” — packaging your knowledge as
products and services to sell for a price.

Including: ebooks … newsletters … special reports … books …
online courses … webinars … seminars … college courses …
conferences … boot camps … coaching … consulting … DVDs … audio
CD albums … training … membership sites … Facebook groups … the
list goes on and on.

So, how is it that a “knowledge business” even exists? What makes
it possible?

The key to it all a simple principle George Clason wrote about in
his book The Richest Man in Babylon:

“That which one man knows can be taught to others.”

That’s the premise — proven since the dawn of humankind — on
which today’s knowledge business is based.

Now, some who want to get into the knowledge business protest,
“But I am just ordinary; I don’t know anything others will pay
for.”

This is almost never the case.

As my colleague Dr. Gary North warns: “The great mistake of most
small business people is to imagine that their detailed knowledge
of their niche market is widely dispersed.

“On the contrary, hardly anyone knows it. They are owners of a
capital asset that others do not possess and have no easy way of
possessing it.”

And will therefore pay handsomely to obtain.

Another objection I hear is: “Well, I know something about topic
X. But I am not the world’s leading expert. So how can I presume
to teach others?”

Info marketing guru Fred Gleeck astutely notes:

“You don’t have to know more about your topic than anyone else in
the world. You just have to know more than 90% of the people in
the world.”

And either you do now … or can get to that level with some work
on your part.

Widely quoted research shows it only takes 1,000 hours to be
competent at something. And it requires 10,000 hours of practice
and study to become a master of it.

Also, if you know the subject and how to teach it to others, you are
a better source of knowledge transfer than other experts
who perhaps know more than you — but are lousy teachers, as so
many are.

The next objection is: “There is so much information available
for free on my topic already on the internet, why would anyone
pay me for the same information they can already get on the web at
no cost?”

Here’s the thing: What is widely available online is just data
and information.

But in the knowledge business, we don’t merely sell data and
information … although, both are usually part of our offerings.

What sets us apart is that our paid info products and services
provide:

>> Data we have collected through long effort that others in fact
do not have.

>> Deep knowledge gleaned from our data and long experience.

>> Analysis of the data and knowledge to show what it means and
how our customers can benefit from it.

>> Actionable ideas tested and proven to enable those using them
to achieve the desired results.

>> Wisdom to understand what will work in a field, what won’t,
and to consistently know the difference.

In other words, mere data and information are often free for the
asking.

But actionable ideas on how people can use it for their gain are
in short supply … and again, people will pay you handsomely to
get this knowledge.

One more fact about the knowledge business:

If you gain a fan base and become a recognized authority in
your field, people will pay a premium for your knowledge.

If you don’t, they are less likely to do so.

Also, it doesn’t take a huge audience to make a good living in
the knowledge business.

If you build a list of just 10,000 fans and each spends only $100
a year with you, your gross annual income is a million dollars.

Not too shabby.

Share

This entry was posted on Tuesday, September 19th, 2017 at 10:37 am and is filed under General, Success. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

37 responses about “Make money with the college of knowledge”

  1. Kevin said:

    Interesting thoughts, but I can’t agree with all of them. You know, a lot of information people get every day is totally useless. There is no “business equivalent” and no place to use it except conversations with your friends/colleagues. It’s just an empty stream of mindless knowledge

  2. gau said:

    Making money is not at all simple though if luck favors you can make some quick money in no time as on freepaypalgiftcard.com which is the best to get some free money.Thanks

  3. gau said:

    Its really a big deal in how to find out someones snapchat password so I am here for help.

  4. Maitri Shah said:

    wow good information provide this article i like this free gift code generator

  5. suman said:

    thanx for sharing this information happy use visa gift code generator

  6. driving direction said:

    Thanks for sharing.I found a lot of interesting information here. A really good post, very thankful and hopeful that you will write many more posts like this one.

  7. happy wheels said:

    I would like to thank you for the efforts you have made in.

  8. geometry dash said:

    The game is best known for its dark sense of humor and its graphic violence

  9. dumb ways to die said:

    I am hoping the same best work from you in the future as well.

  10. fireboy and watergirl 4 said:

    Thanks for you agree for me.

  11. Jack kevin said:

    As a present school sophomore, I knew there must be an approach to endure my four years without sweating over bills ordinary. Maybe I didn’t have a assignment corner clue, beginning, that I couldn’t just manage the cost of school, yet in addition make a benefit over it.

  12. router login said:

    Respecting the time and exertion you put into your site and nitty gritty data you offer.

  13. Apple support number said:

    Call 1-888-887-7208 for iPhone,iPad,itunes,macbook,apple id and Mac,technical help. Contact to apple customer service for any technical query related to apple.

  14. satta matka said:

    I’ll be sure to bookmark it and come back to read more of your useful info. Thanks for the post. I’ll definitely return.

  15. vanita said:

    I am hoping the same best work from you in the future as well.
    http://asuskr.com

  16. dom said:

    An irregular low maintenance work or a vocation performing can be fun, however you can likewise acquire additional cash in school by sharing your insight on an assortment of Essay writing help. This can enable you to profit, as well as you’ll have the capacity to manufacture your resume simultaneously. Here are some extraordinary approaches to profit while sharing your insight

  17. norton activation key said:

    Before you plan to install antivirus software on your device, you are required to take
    few important steps to avoid software conflicts with the previously installed versions. please visit
    norton activation key

  18. tranvan said:

    áo the north face màu cam
    gang tay chong nang aqua
    mua giày leo núi o tphcm

  19. Pogo technical Support said:

    Every weekend i used to visit this website because this web page content genuine information. If you are experiencing trouble with pogo visit Pogo technical Support

  20. translation price per word said:

    You are very brave focuses in this article. I would have never thought to be any of these in the event that I didn’t run over this. Much appreciated!
    translation price per word
    translation rates per page
    translation cost per word
    rates for translation services

  21. Obat mata minus herbal said:

    I’ve been capable to copy a circumstance to I feel immediately satisfied through alongside envelop set up riding happening the drop or tops to be alive like a living arrangement as of quarters. Cycling is essentially a fiery activity, which suggests that your heart, veins and lungs all get an exercise.

  22. Alif said:

    I’ve been capable to copy a circumstance to I feel immediately satisfied through alongside envelop set up riding happening the drop or tops to be alive like a living arrangement as of quarters. Cycling is essentially a fiery activity, which suggests that your heart, veins and lungs all get an exercise. Visit our site Obat mata minus herbal

  23. acepsaepul23 said:

    Employees across the country are using their day job to inspire change at their companies. Even though their titles might not include Sustainability or CSR, these disruptors are truly making an impact at work. a href=”https://bit.ly/2EKBgEj”>10 Tanaman Herbal Untuk Mengobati Varises Paling Ampuh

  24. acepsaepul23 said:

    Employees across the country are using their day job to inspire change at their companies. Even though their titles might not include Sustainability or CSR, these disruptors are truly making an impact at work. 10 Tanaman Herbal Untuk Mengobati Varises Paling Ampuh

  25. Alif said:

    Original research is a requirement for writing any type of assignment and the subject of history is not different. Gejala penyakit mata minus If you want matchless content with extensive research and analysis, then you can contact us with confidence as we have successfully provided assignments to thousands of students in the past … Gejala dan ciri penyakit mata minus The students especially those aspiring for a Master’s or PhD in history face really tough assignments and other tasks related to the subject. The research aspect consumes a lot of time Ciri penyakit mata minus and students feel exhausted and start losing the interest after a certain time. To keep that interest alive, we provide such authentic and original research based assignments to students that will qualify even the toughest of standards set by the concerned authorities

  26. Alif said:

    The research aspect consumes a lot of time Ciri penyakit mata minus and students feel exhausted and start losing the interest after a certain time. To keep that interest alive, we provide such authentic and original research based assignments to students that will qualify even the toughest of standards set by the concerned authorities

  27. pogo support said:

    norton.com/setup Online Help– Step by Step guide for Norton Setup, Download & complete installation online. We are providing independent support service if in case you face problem to activate or Setup Norton product.

    Pogo Support – Call 1-844-456-8733 (US/CA) or 01444 39 0119 (UK) for Pogo-related issues. Any errors or issues will be fixed by us related to Pogo Games.
    pogo support

  28. mcafee total protection said:

    mcafee.com/mtp/retailcard – Learn How to Activate your Retail Card for McAfee Total Protection by

    visiting mcafee.com/mtp/retailcard and get your McAfee Total Protection Activated.
    mcafee total

    protection

  29. Toni said:

    It’s inevitable. nothing you do can change their minds. they need someone in their circle to tell them to tip or they need to see what it’s like to get tips. Cara menyembuhkan syaraf kejepit di pinggang I tipe my service providers (garbage, recycle) because i know what it’s like. the customer should just realize sometimes this is a crappy job and even a buck or 2 from half your customers would be great for the hard caring work you put it for them …

  30. adams said:

    I tipe my service providers (garbage, recycle) because i know what it’s like. the customer should just realize sometimes this is a crappy job june month
    july month
    august month
    august month
    and even a buck or 2 from half your customers would be great for the hard caring

  31. belkin.range setup said:

    I needed to thank you for this incredible read!! I unquestionably adored each and every piece of it.
    Are you facing a problem with your Belkin? Then Fix you technical issue with Fixingblog. We are providing solutions for all issue related to Belkin like belkin range setup

  32. help norton.com said:

    norton Antivirus helps you in any problems related to malware, worms, Trojan horses, ransomware, spyware.
    If are you facing any complication related to norton Setup, Activation and Installation for all type of PC,then
    must visit help norton.com

  33. Techprompts said:

    Every weekend I used to visit this website because of this web page content genuine information. Kindly visit Techpromts

  34. Fajar said:

    Thanks very much – we have just commenced with the implementation of SAP SuccessFactors Employee central module and this article contains the best explanation of the methodology that I have seen thus far …
    Cara melancarkan asi air susu ibu yang baru melahirkan

  35. mcafee.com/activate said:

    Our technical experts will offer you the help to download, install and reinstall the McAfee product on your system. McAfee also provides the support to resolve the key related errors as well as the issues related to system performance.
    mcafee.com/activate

    Office.com/setup – Let’s Get Started with Office Setup Installation by simply following the steps discussed below. You may easily activate Office with the help of Office Com Setup link.
    Office.com/setup

  36. Routerlogin.net said:

    Every weekend I used to visit this website because of this web page content genuine information. If you are experiencing trouble with Netgear Router visit <a href=''https://techvaidya.com/login-netgear-wireless-router-www-routerlogin-net/&quot; Routerlogin.net

  37. liok said:

    Buffalo Wild Wings serves over 1,200 locations nationwide and you will find one outlet a few blocks away. Buffalo Wild Wings Gift Card Balance will help you get all the mouthwatering wings at a great discounted price. Here are all the possible ways in which you can check Buffalo Wild Wings Gift Card Balance
    https://www.findgiftcardbalance.com/buffalo-wild-wings-gift-card-balance-check/

Leave a Reply