Bob Bly Copywriter/Internet Marketing Strategist

Free How-To Articles


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Advertising:

How To Write a Good Advertisement
( Read It Now / Download MS Word File )

31 -derfully Simple Ways To Make Your Ads Generate More Inquiries
( Read It Now / Download MS Word File )

On Target Advertising
( Read It Now / Download MS Word File )

Blogging:

Blogging redux
( Read It Now / Download MS Word File )

Can blogging help you market your product online?
( Read It Now / Download MS Word File )

Book Publishing:

The Bulletproof Book Proposal
( Read It Now / Download MS Word File )

Finding A Good Idea For Your Book
( Read It Now / Download MS Word File )

A Fine Position to Be In
( Read It Now / Download MS Word File )

What to Do When Your Book Goes Out of Print
( Read It Now / Download MS Word File )

Brochures:

How to Write More Effective Product Brochures
( Read It Now / Download MS Word File )

Classy Outfit...Classy Brochure?
( Read It Now / Download MS Word File )

Business Skills:

Improving Your Listening Skills
( Read It Now / Download MS Word File )

Improving Your Interpersonal Skills
( Read It Now / Download MS Word File )

10 Ways To Get More Done in Less Time
( Read It Now / Download MS Word File )

How to Give a Successful Presentation
( Read It Now / Download MS Word File )

The Case Against PowerPoint
( Read It Now / Download MS Word File )

Practical Techniques for Producing Profitable Ideas
( Read It Now / Download MS Word File )

8 Ways to Improve Your Managerial Skills
( Read It Now / Download MS Word File )

Improving Your Telephone Skills
( Read It Now / Download MS Word File )

Improving Your Reading Efficiency and Skills
( Read It Now / Download MS Word File )

How to improve your negotiating skills
( Read It Now / Download MS Word File )

Ten Ways To Reduce Stress On The Job
( Read It Now / Download MS Word File )

Business-to-Business Marketing:

10 Tips For Writing More Effective Industrial Copy
( Read It Now / Download MS Word File )

The 7 Key Differences Between business-to-business and consumer marketing
( Read It Now / Download MS Word File )

Business-to-Government (B2G) Marketing:

The Government End-of FY Spending Frenzy
( Read It Now / Download MS Word File )

Catalog Marketing:

How To Write Catalog Copy That Sells
( Read It Now / Download MS Word File )

Copywriting:

How To Prepare For A Copywriting Assignment
( Read It Now / Download MS Word File )

The Fundamentals Of Persuasive Writing
( Read It Now / Download MS Word File )

How To Give (And Take) Constructive, Helpful Criticism On Direct Marketing Ideas, Concepts, Design, And Copy
( Read It Now / Download MS Word File )

Why Clients Rewrite Your Copy -- And How To Handle It
( Read It Now / Download MS Word File )

Features before benefits
( Read It Now / Download MS Word File )

How To Hire A Freelance Copywriter
( Read It Now / Download MS Word File )

Direct Mail:

The 12 Most Common Direct Mail Mistakes...And How To Avoid Them
( Read It Now / Download MS Word File )

Deciding what to insert with the sales letter in your DM package
( Read It Now / Download MS Word File )

Enhancing your Credibility With Your Prospects
( Read It Now / Download MS Word File )

Estimating response to business-to-business direct mail
( Read It Now / Download MS Word File )

Using direct mail to promote consulting services and professional practices
( Read It Now / Download MS Word File )

23 Tips For Creating Business-To-Business Mailing that Work
( Read It Now / Download MS Word File )

Reduce Direct Marketing Costs with Postcards
( Read It Now / Download MS Word File )

Touch Points
( Read / Download It Now )

DM News (columns):

The myth of "high-falutin" copy
( Read It Now / Download MS Word File )

Does long copy really work better than short copy?
( Read It Now / Download MS Word File )

Why direct marketers treat their customers right - and can't afford to do otherwise
( Read It Now / Download MS Word File )

Can you have too many keywords on your Web site?
( Read It Now / Download MS Word File )

What works better in copywriting: jargon or plain English?
( Read It Now / Download MS Word File )

Blockbuster's Deceptive Advertising: Are Direct Marketers Also Guilty?
( Read It Now / Download MS Word File )

Blogging redux
( Read It Now / Download MS Word File )

Can blogging help you market your product online?
( Read It Now / Download MS Word File )

Sell More Prospects with a "Secondary Promise"
( Read It Now / Download MS Word File )

Writing in the Internet Age
( Read It Now / Download MS Word File )

What works best in b-to-b direct mail: short copy or long?
( Read It Now / Download MS Word File )

The 4 levels of "marketing competence"
( Read It Now / Download MS Word File )

38 Great Ideas for Your Next Headline
( Read It Now / Download MS Word File )

What makes business-to-business marketing different than consumer?
( Read It Now / Download MS Word File )

8 affordable ways to drive traffic to your Web site
( Read It Now / Download MS Word File )

Breaking into your prospect's e-mail "inner circle"
( Read It Now / Download MS Word File )

Write, design, and publish your own free e-zine
( Read It Now / Download MS Word File )

9 Strategies for Improving Your Outer Envelope
( Read It Now / Download MS Word File )

Reality in Advertising
( Read It Now / Download MS Word File )

Traditional vs. "Guerilla" Online Marketing
( Read It Now / Download MS Word File )

The Magic of False Logic
( Read It Now / Download MS Word File )

10 steps to online marketing success
( Read It Now / Download MS Word File )

Make $10,000 a month selling e-books
( Read It Now / Download MS Word File )

How to write subject lines that get your e-mail opened and read
( Read It Now / Download MS Word File )

How to build your e-zine subscriber list rapidly and inexpensively using "Safelists"
( Read It Now / Download MS Word File )

Reach your prospects on a deeper level
( Read It Now / Download MS Word File )

Persuasion secrets of the top marketing pros
( Read It Now / Download MS Word File )

The Death of the Common Reader
( Read It Now / Download MS Word File )

10 Marketing Books Actually Worth Reading
( Read It Now / Download MS Word File )

How to help search engines find your site
( Read It Now / Download MS Word File )

16 ways to sell your e-book online
( Read It Now / Download MS Word File )

Are Customer Surveys a Waste of Time?
( Read It Now / Download MS Word File )

11 Contemporary Marketing Books Actually Worth Reading
( Read It Now / Download MS Word File )

The Motivating Sequence
( Read It Now / Download MS Word File )

Why I Don't Believe in "SEO Copywriting"
( Read It Now / Download MS Word File )

What Bear Hunting and the Daily News Can Teach You About Writing More Honest
( Read It Now / Download MS Word File )

Must-Have vs. Nice to Have
( Read It Now / Download MS Word File )

Competition? What Competition?
( Read It Now / Download MS Word File )

What works best -- a letter, self-mailer, or postcard?
( Read It Now / Download MS Word File )

Yours Free: 4 Steps to Selecting a Winning Premium
( Read It Now / Download MS Word File )

What's Wrong With Direct Marketing Today
( Read It Now / Download MS Word File )

Free Content from Uncle Sam Can Save Marketers Time and Money
( Read It Now / Download MS Word File )

The 3 Most Important Things I've Learned About Writing E-Mail Marketing Copy
( Read It Now / Download MS Word File )

The Secret to Writing a Great White Paper
( Read It Now / Download MS Word File )

What Harry Potter Can Teach You About Writing Great Copy
( Read It Now / Download MS Word File )

5 Ways To Capture E-Mail Addresses of Landing Page Visitors
( Read It Now / Download MS Word File )

Tips and Techniques for Increasing Your Renewal Rates
( Read It Now / Download MS Word File )

Double or Triple Your Landing Page Conversion Rates with Taguchi Testing
( Read It Now / Download MS Word File )

Experts Share SEO Copywriting Secrets
( Read It Now / Download MS Word File )

What Web Metrics Should You Measure?
( Read It Now / Download MS Word File )

Writing great copy: where do you start?
( Read It Now / Download MS Word File )

Improve copywriting with "experience-based empathy"
( Read It Now / Download MS Word File )

Early to Rise Column:

What My Dad Taught Me About Yellow Pages Advertising
( Read It Now / Download MS Word File )

The 4 Levels Of Marketing Competence
( Read It Now / Download MS Word File )

The Most Amazing Fact About Fundraising Can Help Make Any Direct Mail Promotion More Successful - Including Yours!
( Read It Now / Download MS Word File )

Mailing The Same Piece Twice: Should You Or Shouldn't You?
( Read It Now / Download MS Word File )

How To Do Virtually All The Market Research You Will Never Need -- Quickly, Easily, And For Free - Online
( Read It Now / Download MS Word File )

Is Exhibiting At Trade Shows A Waste Of Time? Without A Good ROI, Yes.
( Read It Now / Download MS Word File )

Show Your Warts: An Honest Way To Make A Buck
( Read It Now / Download MS Word File )

The Second-Most Powerful Word In Direct Marketing: The Magic Of A Dollar
( Read It Now / Download MS Word File )

When You Want Customers To Buy, Tell Them They Can't.
( Read It Now / Download MS Word File )

E-mail Marketing:

15 Tips For Writing Internet Direct Mail That Works
( Read It Now / Download MS Word File )

12 More Tips For Writing Internet Direct Mail That Works
( Read It Now / Download MS Word File )

What Works Best in E-Mail Marketing: Long Copy or Short Copy?
( Read It Now / Download MS Word File )

Information Marketing:

Enhancing your credibility with your subscribers
( Read It Now / Download MS Word File )

Internet Media Review (columns):

e-Diets doesn't feed your enough reasons to join their program
( Read It Now / Download MS Word File )

Blue Nile makes it a pleasure to buy high-quality diamond jewelry online
( Read It Now / Download MS Word File )

Denise Austin's Web site is in great shape
( Read It Now / Download MS Word File )

Landing on Louis Rukeyser
( Read It Now / Download MS Word File )

Giving the Mayo Clinic an Online Marketing Check-Upon Louis Rukeyser
( Read It Now / Download MS Word File )

Cleveland Clinic Landing Page Lacks Heart
( Read It Now / Download MS Word File )

Harvard Health Letter Needs a Check-Up
( Read It Now / Download MS Word File )

Use a Short Intro Landing Page When Targeting Google or Organic Search Traffic
( Read It Now / Download MS Word File )

Creators of Silva UltraMind System Web Site Needs to Rethink It
( Read It Now / Download MS Word File )

A Better Idea for Maximizing Conversion Rates for Free E-Newsletters
( Read It Now / Download MS Word File )

Can America's Test Kitchen get Web visitors to pay for their meals?
( Read It Now / Download MS Word File )

Praying for Internet Marketing Success
( Read It Now / Download MS Word File )

On the Internet, It's a Dog Eat Dog World
( Read It Now / Download MS Word File )

Squeeze More Value from Your Landing Page Traffic with "Preview Pages"
( Read It Now / Download MS Word File )

Landing Page Conversions Get Personal
( Read It Now / Download MS Word File )

Can This Marriage -- and This Landing Page -- Be Saved?
( Read It Now / Download MS Word File )

Interviews:

The Making of a Serial Entrepreneur
( Read It Now / Download MS Word File )

Lead Generation:

50 lead-generating tips
( Read It Now / Download MS Word File )

Marketing:

Can't Find Good Newsletter Items
( Read It Now / Download MS Word File )

14 Winning Methods To Sell any Product Or Service In A Down Economy
( Read It Now / Download MS Word File )

Tips On Using Testimonials
( Read It Now / Download MS Word File )

The Key to Great Inquiry Fulfillment
( Read It Now / Download MS Word File )

Ten Ways to Stretch Your Advertising Budget
( Read It Now / Download MS Word File )

Marketing information Products:

Free Seminars-A Powerful Promotion, But Difficult To Sell
( Read It Now / Download MS Word File )

How To Sell Information In The "Information Age"
( Read It Now / Download MS Word File )

Subscription Premiums-What's Working and What's Not
( Read It Now / Download MS Word File )

10 Tips For Increasing Response To Direct Mail Packages Selling Directories
( Read It Now / Download MS Word File )

How To Overcome Price Resistance When Selling High-Priced Information Products
( Read It Now / Download MS Word File )

Make Your Newsletter the One They Can't Live Without
( Read It Now / Download MS Word File )

Personal Development:

How to Get Out of a Slump
( Read It Now / Download MS Word File )

Public Relations:

Getting Feature Stories Published in Trade Journals
( Read It Now / Download MS Word File )

Use Smart PR to Unearth Prospects
( Read It Now / Download MS Word File )

Renewals:

Advance Renewals
( Read It Now / Download MS Word File )

Selling:

How to Ask for -- and Get -- the Fees You Deserve
( Read It Now / Download MS Word File )

Subscription Marketing (column):

6 Profitable Advance Renewal Approaches
( Read It Now / Download MS Word File )

The 4 most important factors in direct mail subscription marketing success . and the 2 you can control most
( Read It Now / Download MS Word File )

Are Forced Free Trials Making a Comeback in Newsletter Subscription Marketing?
( Read It Now / Download MS Word File )

Selling Newsletters With Online Conversion
( Read It Now / Download MS Word File )

Making Your Offer Make Sense
( Read It Now / Download MS Word File )

6 Common Reasons Why Newsletters Fail
( Read It Now / Download MS Word File )

What premiums work best in newsletter subscription marketing?
( Read It Now / Download MS Word File )

Avoid these 5 common mistakes in newsletter subscription marketing
( Read It Now / Download MS Word File )

Creating effective Web sites for subscription marketers
( Read It Now / Download MS Word File )

Marketing paid subscription newsletters in the Information Age
( Read It Now / Download MS Word File )

Target Marketing Columns:

B-to-B Marketing: 1978 vs. 2008
( Read It Now / Download MS Word File )

10 Tips for Increasing Landing Page Conversion Rates
( Read It Now / Download MS Word File )

Are White Papers Dead?
( Read It Now / Download MS Word File )

The 6 Key Components of Effective B-to-B Offers
( Read It Now / Download MS Word File )

Should B2B Copywriters Avoid Jargon?
( Read It Now / Download MS Word File )

5 Steps to Building a Large and Responsive Opt-In E-List of Qualified B2B Prospects
( Read It Now / Download MS Word File )

5 Modern Myths of B2B Marketing
( Read It Now / Download MS Word File )

Are Business people Devoid of Emotion When Making Buying Decisions?
( Read It Now / Download MS Word File )

Marketing with Case Studies
( Read It Now / Download MS Word File )

7 Rules for Content Marketers
( Read It Now / Download MS Word File )

Business-to-Business Headline Writing Clinic
( Read It Now / Downlo'd MS Word File )

The More You Tell, the More You Sell
( Read It Now / Download MS Word File )

The Trouble with B2B Marketing
( Read It Now / Download MS Word File )

Which B2B Medium is Right for You?
( Read It Now / Download MS Word File )

10 Ways to Improve Your B-to-B Catalog
( Read It Now / Download MS Word File )

The Power of Proof
( Read It Now / Downlo'd MS Word File )

Let's Get Physical
( Read It Now / Download MS Word File )

What's Working in E-Mail Marketing?
( Read It Now / Download MS Word File )

Tactics and Tips for Marketing B2B Services
( Read It Now / Download MS Word File )

The Evolution of B2B Marketing
( Read It Now / Download MS Word File )

7 B2B Marketing Myths
( Read It Now / Download MS Word File )

Networking the old-fashioned way
( Read It Now / Download MS Word File )

QRCs and the Death of the BRC
( Read It Now / Download MS Word File )

Mobile Marketing on the Move
( Read It Now / Download MS Word File )

Are These Marketing Trends Really New?
( Read It Now / Download MS Word File )

Adventures in B2B Marketing
( Read It Now / Download MS Word File )

7 Tips for Writing Technically Accurate High-Tech Copy
( Read It Now / Download MS Word File )

Technology Marketing:

Six Things I Know For Sure About Marketing To Engineers
( Read It Now / Download MS Word File )

How To Sell Software By Mail
( Read It Now / Download MS Word File )

Stalking The Perfect High-Tech Sales Brochure
( Read It Now / Download MS Word File )

Selling technology to senior management, end users and other nontechies
( Read It Now / Download MS Word File )

Promote the heck out of high-tech products
( Read It Now / Download MS Word File )

Taking the mystery out of high-tech the mystery out of high-tech direct mail
( Read It Now / Download MS Word File )

10 Steps to Successful Software Direct Mail
( Read It Now / Download MS Word File )

Technical and Business Writing:

Ten ways to improve your technical writing
( Read It Now / Download MS Word File )

How to write business letters that get results
( Read It Now / Download MS Word File )

Improving your technical writing skills
( Read It Now / Download MS Word File )

Ten tips for better user manuals
( Read It Now / Download MS Word File )

The Direct Response Letter

Why I don't design my e-mails for mobile
( Read It Now / Download MS Word File )

5 reasons why I don't give away my products
( Read It Now / Download MS Word File )

Are you a digital potty mouth?
( Read It Now / Download MS Word File )

Are you a good listener?
( Read It Now / Download MS Word File )

Business wisdom from Waterworld
( Read It Now / Download MS Word File )

Don't make this mistake when choosing a guru to follow
( Read It Now / Download MS Word File )

Getting older: the good, the bad, and the ugly
( Read It Now / Download MS Word File )

How much can you charge for your info products?
( Read It Now / Download MS Word File )

Isaac Asimov's super-productivity secrets
( Read It Now / Download MS Word File )

Should copywriters guarantee results?
( Read It Now / Download MS Word File )

The awful truth about Kindle e-book publishing
( Read It Now / Download MS Word File )

The awful truth about multitasking
( Read It Now / Download MS Word File )

The unpleasant truth about excuses
( Read It Now / Download MS Word File )

Was this the Christian thing for me to do?
( Read It Now / Download MS Word File )

What's a good idea really worth?
( Read It Now / Download MS Word File )

What's your goal in writing copy: creativity or selling?
( Read It Now / Download MS Word File )

Why direct mail is not like social media
( Read It Now / Download MS Word File )

Writing copy for a nickel a word: are you insane?
( Read It Now / Download MS Word File )

Trade Shows:

10 Ways to Improve Your Trade Show Direct Mail
( Read It Now / Download MS Word File )

Video Marketing:

9 Rules for Writing Video Sales Letter
( Read It Now ) To download this file: Right click or option-click the link and choose "Save As..."

Web Marketing:

Web Sites Must Meet Marketing Objectives...And Many Don't
( Read It Now / Download MS Word File )